Questions and Answers
What is social psychology?
What is social influence?
The process through which the real or implied presence of others can influence an individual's thoughts, feelings, or behavior.
What does conformity mean?
Define groupthink.
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What is consumer psychology?
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What is compliance?
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The foot-in-the-door technique involves asking for a ______ commitment before asking for a larger one.
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Explain the door-in-the-face technique.
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What is the norm of reciprocity?
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Describe the lowball technique.
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What is the that's-not-all technique?
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What does obedience mean in a social context?
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Define group polarization.
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What is social facilitation?
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What is social impairment?
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What does social loafing refer to?
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Define attitude in psychology.
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What is persuasion?
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What is the elaboration likelihood model?
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What is central-route processing?
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Study Notes
Social Psychology Concepts
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Social psychology examines how an individual's thoughts, feelings, and behaviors are influenced by the presence of others, whether real or perceived.
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Social influence refers to how the dynamics of a social environment can directly or indirectly shape individual behavior and attitudes.
Key Terms in Social Behavior
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Conformity involves adjusting one’s behavior to align with group norms, illustrated by Asch's line study, which highlights higher rates in collectivist cultures.
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Groupthink occurs when the desire for group harmony overrides realistic assessment of alternatives, as seen in decision-making during the Iraq invasion by the Bush administration.
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Consumer psychology focuses on analyzing consumer habits and decision-making processes in the marketplace.
Compliance Techniques
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Compliance is the act of changing behavior due to requests or directives from others, which can be influenced by various persuasive techniques.
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Foot-in-the-door technique increases compliance by first securing a small request before escalating to a larger one.
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Door-in-the-face technique starts with an unmanageable request, followed by a smaller request, leveraging the norm of reciprocity.
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Lowball technique involves securing initial agreement and then increasing the demands related to that agreement.
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That's-not-all technique enhances an offer by adding additional benefits or incentives before the target has made a decision.
Obedience and Group Dynamics
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Obedience reflects adherence to commands from authority figures, famously studied in Milgram's electric shock experiments.
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Group polarization leads to more extreme decisions or riskier actions after discussion among group members, influenced by social comparison and informational social influence.
Social Behavior Influences
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Social facilitation describes improved performance on simple tasks in the presence of others; conversely, social impairment indicates decreased performance on complex tasks.
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Social loafing occurs when individuals exert less effort in group tasks due to diminished personal accountability, a behavior less common in collectivist cultures like China.
Attitudes and Persuasion
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Attitudes consist of three components: affective (emotion), behavioral (actions), and cognitive (beliefs), and are often poor predictors of behavior.
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Persuasion is the process of altering someone’s beliefs or actions through arguments or emotional appeals, relying on the credibility of the source and presentation style.
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The elaboration likelihood model differentiates between central-route processing (in-depth engagement with the message) and peripheral-route processing (superficial influence), with more predictable outcomes in central processing.
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Central-route processing emphasizes understanding and thinking critically about the content of the message.
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Description
Explore key concepts in social psychology through this flashcard quiz from Chapter 12. Test your understanding of how social influences affect thoughts, feelings, and behaviors. Perfect for revision and reinforcing your knowledge in this fascinating field of study.
