Questions and Answers
Social influence is the process by which individuals adapt to the ______ or behaviors of others
attitudes, opinions
Changing one's behavior or opinions to fit in with a group is an example of ______
conformity
When all group members agree, it increases ______
influence
Cultural or societal expectations that guide behavior are known as ______
Signup and view all the answers
The credibility of the ______ affects the degree of influence
Signup and view all the answers
People derive a sense of identity and belonging from group membership, leading to ______, according to Social Identity Theory
Signup and view all the answers
Using social influence to promote products or services is an example of ______
Signup and view all the answers
Leveraging social influence to shape public opinion or behavior occurs on ______
Signup and view all the answers
Study Notes
Definition and Types of Social Influence
- Social influence: the process by which individuals adapt to the attitudes, opinions, or behaviors of others
- Types of social influence:
- Conformity: changing one's behavior or opinions to fit in with a group
- Compliance: publicly agreeing with others, but not necessarily privately accepting their views
- Identification: adopting the attitudes or behaviors of others due to admiration or respect
- Internalization: genuinely accepting the attitudes or behaviors of others as one's own
Factors Affecting Social Influence
- Group size: larger groups tend to have a greater influence
- Unanimity: when all group members agree, it increases influence
- Consistency: consistent behavior or opinions within a group increase influence
- Social norms: cultural or societal expectations that guide behavior
- Credibility: the credibility of the influencer affects the degree of influence
- Scarcity: rare or unique information or opportunities can increase influence
Social Influence Theories
- Social Identity Theory: people derive a sense of identity and belonging from group membership, leading to conformity
- Cognitive Dissonance Theory: people experience discomfort when their attitudes or behaviors conflict, leading to change
- Elaboration Likelihood Model: people are more likely to be influenced when they are motivated and able to process information
Real-World Applications of Social Influence
- Advertising: using social influence to promote products or services
- Social media: leveraging social influence to shape public opinion or behavior
- Education: using social influence to encourage learning or behavioral change
- Public health: using social influence to promote healthy behaviors or attitudes
Definition and Types of Social Influence
- Social influence is the process where individuals adapt to others' attitudes, opinions, or behaviors.
- There are four types of social influence: • Conformity: changing behavior or opinions to fit in with a group, often due to group pressure. • Compliance: publicly agreeing with others, but not necessarily privately accepting their views. • Identification: adopting others' attitudes or behaviors due to admiration or respect. • Internalization: genuinely accepting others' attitudes or behaviors as one's own, often resulting in long-term change.
Factors Affecting Social Influence
- Group size: larger groups tend to have a greater influence on individuals.
- Unanimity: when all group members agree, it increases influence and pressure to conform.
- Consistency: consistent behavior or opinions within a group increase influence and credibility.
- Social norms: cultural or societal expectations that guide behavior, often influencing individuals to conform.
- Credibility: the credibility of the influencer affects the degree of influence, with more credible sources having greater impact.
- Scarcity: rare or unique information or opportunities can increase influence by creating a sense of urgency.
Social Influence Theories
- Social Identity Theory: people derive a sense of identity and belonging from group membership, leading to conformity and adoption of group norms.
- Cognitive Dissonance Theory: people experience discomfort when their attitudes or behaviors conflict, leading to change and adoption of more consistent attitudes or behaviors.
- Elaboration Likelihood Model: people are more likely to be influenced when they are motivated and able to process information, leading to more thoughtful and deliberate attitude or behavior change.
Real-World Applications of Social Influence
- Advertising: using social influence to promote products or services, often by creating a sense of need or urgency.
- Social media: leveraging social influence to shape public opinion or behavior, often through social norms and credibility.
- Education: using social influence to encourage learning or behavioral change, often through credible sources and consistent messages.
- Public health: using social influence to promote healthy behaviors or attitudes, often through social norms and credible sources.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
This quiz covers the definition and types of social influence, including conformity, compliance, identification, and internalization. Test your understanding of how individuals adapt to the attitudes and behaviors of others.
