Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing

Search...

5 Questions

0 Views

Chapter 1

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the process of marketing according to Philip Kotler?

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

What does the term 'market' mean?

Market originates from Latin word 'MARCUTUS' which means a place where buyers and sellers meet for business.

How has the concept of market changed over time?

Buyers and sellers need not meet face to face for transaction, they can meet virtually through e-commerce platforms.

Who is Philip Kotler?

<p>Philip Kotler is a marketing guru.</p> Signup and view all the answers

What is the main goal of marketing?

<p>The main goal of marketing is to ascertain consumer needs, convert them into products and services, and then move the product or service to the final consumer segment with emphasis on profitability and customer satisfaction.</p> Signup and view all the answers