Certified Analytics Professional Exam Study Guide
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Certified Analytics Professional Exam Study Guide

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Questions and Answers

What does aCAP stand for?

Associate Certified Analytics Professional

What does CAP stand for?

Certified Analytics Professional

What is the focus of the Certified Analytics Professional program?

  • Confirm knowledge necessary for analytics processes (correct)
  • Help improve data analysis skills
  • Provide knowledge on analytics strategy
  • Teach software programming
  • What are the Five E's in the CAP program?

    <p>Ethics, Experience, Education, Effective Soft Skills, Exam</p> Signup and view all the answers

    What type of questions does the CAP examination consist of?

    <p>Multiple choice questions</p> Signup and view all the answers

    How many domains does the CAP exam cover?

    <p>Seven domains</p> Signup and view all the answers

    The guide provides direct answers for the CAP exam.

    <p>False</p> Signup and view all the answers

    What does INFORMS serve?

    <p>The scientific and professional needs of operations research analysts, experts in analytics, consultants, scientists, students, educators, and managers.</p> Signup and view all the answers

    INFORMS commissioned a study in 2020 to evaluate the need for embracing the analytics community.

    <p>False</p> Signup and view all the answers

    Who conducted the study commissioned by INFORMS in 2010?

    <p>Capgemini Consulting</p> Signup and view all the answers

    What is analytics defined as by INFORMS?

    <p>The scientific process of transforming data into insight for making better decisions.</p> Signup and view all the answers

    INFORMS established the analytics certification program to advance the use of analytics by setting _____ for the profession.

    <p>agreed upon standards</p> Signup and view all the answers

    What is the vision of the Certified Analytics Professional (CAP®) program?

    <p>To advance the use of analytics to transform the world.</p> Signup and view all the answers

    Who was not a member of the Analytics Certification Job Task Analysis Working Group?

    <p>Mark Zuckerberg</p> Signup and view all the answers

    What is the approximate weight for Domain III: Data?

    <p>18%–26%</p> Signup and view all the answers

    The five E’s of the Certified Analytics Professional are ethics, education, experience, evaluation, and effectiveness.

    <p>False</p> Signup and view all the answers

    What are the five pillars of the Certified Analytics Professional?

    <p>Ethics, education, experience, examination, and effectiveness.</p> Signup and view all the answers

    The JTA serves as the test blueprint for _____ development.

    <p>exam</p> Signup and view all the answers

    What should you avoid when discussing initial assumptions with your team?

    <p>Finalizing views too early</p> Signup and view all the answers

    The preliminary assumptions should be treated as finalized views.

    <p>False</p> Signup and view all the answers

    What is important to communicate to stakeholders regarding the assumptions and approach?

    <p>The assumptions must be acknowledged and agreed upon.</p> Signup and view all the answers

    The act of breaking down a higher-level requirement to multiple lower-level requirements is called ______.

    <p>decomposition</p> Signup and view all the answers

    What is a key metric of success mentioned in the content?

    <p>Return on sales</p> Signup and view all the answers

    What must be done to transform soft data into hard data?

    <p>Use economic models</p> Signup and view all the answers

    What type of data is preferred in analysis?

    <p>Hard data</p> Signup and view all the answers

    The process of ensuring all facets of a business problem are incorporated in metrics is crucial to ______.

    <p>success</p> Signup and view all the answers

    Why is it important to obtain stakeholder agreement?

    <p>To ensure that the project meets business needs and correct methods are agreed upon.</p> Signup and view all the answers

    Which of the following is a common practice assumption that needs to be regularly validated?

    <p>All of the above</p> Signup and view all the answers

    Data gathering should only be conducted when the decision is already known.

    <p>False</p> Signup and view all the answers

    What does the 'Hawthorne effect' suggest regarding measurement?

    <p>What is measured improves.</p> Signup and view all the answers

    The scientific process of transforming data into ______ for making better decisions is known as analytics.

    <p>insight</p> Signup and view all the answers

    What types of statistics can be useful for data analysis?

    <p>Mean, median, upper and lower fractiles</p> Signup and view all the answers

    Which of the following is NOT a method for handling missing values?

    <p>Ignoring the missing values</p> Signup and view all the answers

    It is important to check for correlations between fields when cleaning data.

    <p>True</p> Signup and view all the answers

    A field should be created to record ______________ for each observation.

    <p>a date stamp</p> Signup and view all the answers

    What is the purpose of a data warehouse?

    <p>All of the above</p> Signup and view all the answers

    List one consideration to check for during final data quality checks.

    <p>Completeness, correctness, consistency, currency, collaborative, confidential, clarity, common format, convenient, cost-effective</p> Signup and view all the answers

    The term _____________ is used to describe a centralized source for data.

    <p>data integration</p> Signup and view all the answers

    What does the term 'data mart' refer to?

    <p>An organized point of view for efficient data retrieval</p> Signup and view all the answers

    Randomly imputing a missing value can lead to biases in the analysis.

    <p>True</p> Signup and view all the answers

    What is the first step of an analytics project?

    <p>Framing the business problem.</p> Signup and view all the answers

    Which of the following is one of the five W's used to frame a business problem?

    <p>All of the above</p> Signup and view all the answers

    The _____ analysis helps identify stakeholders' interests related to a project.

    <p>stakeholder</p> Signup and view all the answers

    The problem statement should be refined only after the analytics solution has been implemented.

    <p>False</p> Signup and view all the answers

    What should be obtained from stakeholders before proceeding with an analytics project?

    <p>Stakeholder agreement on the problem statement.</p> Signup and view all the answers

    What is a critical factor in determining whether a problem is amenable to an analytics solution?

    <p>Availability of data</p> Signup and view all the answers

    What does refining a problem statement involve?

    <p>Making it more accurate and appropriate for stakeholders or analytics tools.</p> Signup and view all the answers

    What are the business benefits defined after setting the problem statement?

    <p>They can be quantitative or qualitative.</p> Signup and view all the answers

    The analyst's role is only to solve the business problem.

    <p>False</p> Signup and view all the answers

    What is one goal of developing a proposed set of drivers and relationships to outputs?

    <p>Clarify the assumptions related to the problem</p> Signup and view all the answers

    When would information be valuable?

    <p>When it leads to a substantial change in the probability of getting a good outcome.</p> Signup and view all the answers

    What is u* in the context provided?

    <p>The utility of implementing a change, given that we get favorable information.</p> Signup and view all the answers

    The probability of getting favorable information is represented by _____ (q).

    <p>q</p> Signup and view all the answers

    What does the formula $q u* + (1 - q) u$ represent?

    <p>The utility if we decide to gather data.</p> Signup and view all the answers

    Collecting information can only improve our utility.

    <p>True</p> Signup and view all the answers

    What factors affect the critical value u*?

    <p>All of the above</p> Signup and view all the answers

    What is the role of a control group in measurements?

    <p>To provide a reference standard for comparison.</p> Signup and view all the answers

    The cost to collect data is always negligible.

    <p>False</p> Signup and view all the answers

    What is an important aspect of sampling plans?

    <p>Both A and B</p> Signup and view all the answers

    What can the exponential family of distributions help with?

    <p>Updating uncertainties based on sample information.</p> Signup and view all the answers

    What should be identified when cleaning data?

    <p>All of the above</p> Signup and view all the answers

    Gathering more information becomes pointless when the potential payoff, _____ (H), is small.

    <p>H</p> Signup and view all the answers

    Study Notes

    Certification Overview

    • Certified Analytics Professional (CAP®) and Associate Certified Analytics Professional (aCAP™) are key certifications in the analytics field.
    • The first study guide for the CAP program was developed by a committee of experienced professionals.

    Examination Format

    • Consists of 100 multiple-choice questions; each question has one correct answer.
    • Questions are vendor and software neutral, assessing underlying knowledge necessary for analytics processes.
    • Exam covers seven domains: business problem framing, analytics problem framing, data, methodology selection, model building, deployment, and model lifecycle management.

    Benefits of Certification

    • For Individuals:

      • Enhances career prospects and distinguishes from competitors.
      • Fosters personal satisfaction from achieving a significant career milestone.
      • Aids in improving job performance and ongoing professional development.
      • Recognizes professional investment and commitment to the analytics field.
    • For Employers:

      • Assists in identifying and nurturing qualified analytics talent.
      • Demonstrates adherence to industry-standard analytics practices to stakeholders.
      • Provides a structured career path that encourages employee growth.
      • Signals company investment in employee development and knowledge.

    The Five E's

    • Certification is based on adherence to the Five E's:
      • Ethics: Commitment to a code of ethics in analytics practices.
      • Effective Soft Skills: Mastery of communication and interpersonal skills.
      • Experience: Relevant professional experience in analytics.
      • Education: Necessary academic qualifications in the field.
      • Exam: Successful completion of the CAP exam.

    INFORMS and Analytics

    • The Institute for Operations Research and the Management Sciences (INFORMS) comprises over 11,000 members, including notable figures like Nobel Prize laureates.
    • INFORMS focuses on applying scientific methods to enhance decision-making and management practices across various sectors.
    • INFORMS initiated the analytics certification program following research highlighting the need for standards and professional development in analytics.

    Understanding Analytics

    • Defined as the scientific process of transforming data into actionable insights for better decision-making.
    • Encompasses an end-to-end process starting from recognizing business problems to evaluating solutions derived from analytics.
    • Aimed at raising the standards of practice and professionalism within the analytics field.### INFORMS Certified Analytics Professional (CAP®) Program
    • Vision is to advance analytics for global transformation by establishing professional standards.
    • Mission focuses on enhancing the analytics profession through a rigorous certification program and continuous competence.

    Certification Details

    • Suitable for semi-professionals and professionals but not for amateurs.
    • Exam comprises 100 multiple-choice questions, initially administered on paper with a potential shift to computer-based testing for future assessments.

    Job Task Analysis (JTA)

    • JTA defines the duties, responsibilities, and essential knowledge for analytics professionals.
    • Structured into four elements: domains of practice, tasks performed, required knowledge, and domain weights.
    • Serves as a blueprint for exam development linking practical job tasks to certification standards.

    Domains and Their Weights

    • Business Problem Framing: 12%-18%
    • Analytics Problem Framing: 14%-20%
    • Data: 18%-26%
    • Methodology Selection: 12%-18%
    • Model Building: 13%-19%
    • Deployment: 7%-11%
    • Model Life Cycle Management: 4%-8%

    Knowledge, Skills, and Abilities (KSAs)

    • KSAs represent the current competencies required for effective analytics practice.
    • Validated based on frequency of use and importance.
    • Dynamic document subject to updates reflecting changes in the analytics field.

    Examination Construction

    • Developed by a panel of experts ensuring high-quality, fair, and reliable assessment.
    • Adheres to strict guidelines avoiding biases and ensuring transparency.
    • Regular reviews for relevancy and effectiveness in measuring candidates' knowledge.

    The Five E’s of CAP® Credential

    • Ethics: Adherence to a code of ethics is mandatory for all CAP® candidates.
    • Education: A bachelor’s degree is required; experience needed varies with education level.
    • Experience: Work experience must complement educational qualifications for certification eligibility.
    • Examination: Comprehensive testing confirms knowledge of essential analytics practices.
    • Effectiveness: Analysts must skillfully apply knowledge to achieve organizational goals.

    Chapter Focus: Business Problem Framing

    • Framing the business problem is the first step in an analytics project.
    • Key tasks include:
      • Receiving problem statements and assessing usability requirements.
      • Identifying relevant stakeholders and their perspectives.
      • Evaluating if the problem can be effectively addressed through analytics.
      • Refining the problem statement and setting clear constraints.
      • Defining business benefits and reaching stakeholder consensus on the problem.

    Important Considerations

    • Understand that initial problem statements may vary based on each representative’s perspective.
    • Clarify definitions of terms as meanings can differ between organizations.
    • Recognize the importance of diverse viewpoints to uncover the root issues impacting the business.### Business Opportunity Framing
    • The five W's framework: who, what, where, when, why, helps to effectively frame business opportunities and problems.
    • Who: Stakeholders are individuals or groups that affect or are affected by a project; they play a critical role in project success.
    • What: Identifies the specific problem or function the project addresses.
    • Where: Determines the physical and spatial context of the problem or function.
    • When: Considers the timing of when the problem occurs or when the project needs completion.
    • Why: Explores the underlying reasons for the problem or function’s necessity.

    Stakeholder Analysis

    • Critical for understanding the interests and constraints of all stakeholders involved.
    • Facilitates identification of potential issues that could jeopardize project success.
    • Helps in creating communication plans and strategies for stakeholder management.
    • Assists in ways to mitigate negative impacts from stakeholders.

    Analytics Solution Feasibility

    • Evaluate whether a problem can be solved using analytics before committing resources.
    • Key questions include: Is the data available? Can the problem be modeled? Will the organization accept the solution?
    • Reassess the problem statement if an analytics solution seems unfeasible due to control limits or tool constraints.

    Refining the Problem Statement

    • Enhance accuracy and relevance of the problem statement for stakeholders and analytic tools.
    • Define constraints (analytical, financial, political) that govern the project.
    • Simplify overly complex problems by reducing constraints or clarifying objectives to ensure feasibility.

    Defining Initial Business Benefits

    • Establish initial business benefits quantitatively (e.g., financial metrics) or qualitatively.
    • Develop a business case for the project, focusing on critical drivers such as profit margins and performance metrics.
    • For example, improving on-time performance from 68% to 98% could significantly impact profitability.

    Obtaining Stakeholder Agreement

    • Essential to secure consensus on the refined problem statement and initial benefits before progressing.
    • This process may require multiple iterations for stakeholder concurrence.
    • Final agreement outlines project’s objectives, approach, and resource commitments.

    Translating Business Problems into Analytics Problems

    • Decode the business problem statement into actionable analytics components.
    • Essential steps include identifying desired results, necessary actions, and anticipated organizational changes.
    • Use quality function deployment (QFD) and Kano’s requirement model for formal problem decomposition.

    Developing Input/Output Relationships

    • Identify input/output functions that relate key drivers to outputs.
    • Gather stakeholder insights on factors that affect the problem, avoiding assumptions.
    • Preliminary assumptions should be documented and understood as subject to revision.

    Stating Assumptions and Boundaries

    • Clearly articulate assumptions underlying problem definitions to establish boundaries.
    • Regularly review organizational assumptions for validity.
    • Trim complexities that have a marginal effect on outcomes to streamline the problem-solving approach.

    Defining Metrics of Success

    • Establish key metrics to measure progress toward solutions, recognizing the relationship between measurement and improvement.
    • Metrics need to encompass all aspects of the business problem to ascertain success effectively.

    Formalizing Stakeholder Agreement

    • Engage stakeholders to ensure mutual understanding of assumptions, problem framing, and metrics.
    • Ensure comprehensive discussions and documentation of all project parameters (budget, timeline, goals).
    • Avoid reliance solely on written communication; facilitate discussions for thorough agreement.

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    Prepare for the Certified Analytics Professional (CAP) and Associate Certified Analytics Professional (aCAP) examinations with this comprehensive study guide. Cover essential topics, key concepts, and test-taking strategies to enhance your chances of success in analytics certification. Perfect for professionals looking to validate their skills and knowledge in the field of analytics.

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