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Questions and Answers
What term is used to describe the phenomenon where product sales increased significantly when Oprah endorsed products?
Why did people trust Oprah when she sponsored a product?
MTV switched to reality shows because:
What was the first show on MTV that featured a group of random strangers living together in one house?
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According to Bill Gates, what did he believe was 'king'?
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Study Notes
Celebrity Endorsements
- The phenomenon where product sales increased significantly when Oprah endorsed products is known as the "Oprah Effect".
- People trusted Oprah when she sponsored a product because of her relatable and down-to-earth persona, which made her endorsements seem more genuine and personal.
MTV's Shift to Reality TV
- MTV switched to reality shows because the network was facing financial struggles and declining ratings, and reality TV was seen as a cheaper and more profitable alternative to music videos.
Reality TV Pioneers
- The first show on MTV that featured a group of random strangers living together in one house was "The Real World", which premiered in 1992.
Technology and Business
- According to Bill Gates, "content is king", signifying the importance of quality content in the digital landscape.
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Description
Test your knowledge of celebrity endorsements and the impact of influential personalities on product sales with this quiz. See if you can identify the phenomenon associated with Oprah's endorsements and understand the reasons behind the trust people placed in her sponsored products.
