Questions and Answers
What term is used to describe the phenomenon where product sales increased significantly when Oprah endorsed products?
The Oprah Affect
Why did people trust Oprah when she sponsored a product?
She didn't take any money.
MTV switched to reality shows because:
Reality shows were more profitable.
What was the first show on MTV that featured a group of random strangers living together in one house?
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According to Bill Gates, what did he believe was 'king'?
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Study Notes
Celebrity Endorsements
- The phenomenon where product sales increased significantly when Oprah endorsed products is known as the "Oprah Effect".
- People trusted Oprah when she sponsored a product because of her relatable and down-to-earth persona, which made her endorsements seem more genuine and personal.
MTV's Shift to Reality TV
- MTV switched to reality shows because the network was facing financial struggles and declining ratings, and reality TV was seen as a cheaper and more profitable alternative to music videos.
Reality TV Pioneers
- The first show on MTV that featured a group of random strangers living together in one house was "The Real World", which premiered in 1992.
Technology and Business
- According to Bill Gates, "content is king", signifying the importance of quality content in the digital landscape.
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