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Celebrity Endorsements Quiz

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Questions and Answers

What term is used to describe the phenomenon where product sales increased significantly when Oprah endorsed products?

Law of Attraction

First Order Celebrity Endorsement

Outlandish Things

The Oprah Affect (correct)

Why did people trust Oprah when she sponsored a product?

She received a substantial amount of money.

She had a background in advertising.

She endorsed only luxury products.

She didn't take any money. (correct)

MTV switched to reality shows because:

Making music got boring.

Reality shows were more profitable. (correct)

Donald Trump starred in a reality show.

It was a creative decision.

What was the first show on MTV that featured a group of random strangers living together in one house?

<p>The Real World</p> Signup and view all the answers

According to Bill Gates, what did he believe was 'king'?

<p>Content</p> Signup and view all the answers

Study Notes

Celebrity Endorsements

The phenomenon where product sales increased significantly when Oprah endorsed products is known as the "Oprah Effect".
People trusted Oprah when she sponsored a product because of her relatable and down-to-earth persona, which made her endorsements seem more genuine and personal.

MTV's Shift to Reality TV

MTV switched to reality shows because the network was facing financial struggles and declining ratings, and reality TV was seen as a cheaper and more profitable alternative to music videos.

Reality TV Pioneers

The first show on MTV that featured a group of random strangers living together in one house was "The Real World", which premiered in 1992.

Technology and Business

According to Bill Gates, "content is king", signifying the importance of quality content in the digital landscape.

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Description

Test your knowledge of celebrity endorsements and the impact of influential personalities on product sales with this quiz. See if you can identify the phenomenon associated with Oprah's endorsements and understand the reasons behind the trust people placed in her sponsored products.