6 Questions
Where is the largest car factory in Brazil located?
Betim
How many direct employees work at the car factory?
18,000
How many different car models are manufactured at the factory?
15
What is the first phase of the product development plan?
Engineering and conceptualization
When does the marketing department begin working intensively on a new product?
Six months before the launch
How far in advance does the company conduct market research?
One and a half years before the launch
Study Notes
- The largest car factory in Brazil is located in Betim, 30 km from Belo Horizonte, and produces 3,000 cars per day with 18,000 direct employees and 510 suppliers, manufacturing 15 different models.
- The factory is equivalent in size to a city like Águas de Lindóia in São Paulo.
- The product development plan consists of seven phases, starting with the initial concept phase and progressing to the final production phase.
- Phase one involves engineering and conceptualization with all stakeholders involved in the development process.
- Phase two involves modeling and technical evolution of the concept, resulting in a development contract.
- Phase three involves investing in tools, molds, and suppliers, with a focus on long-term partnerships.
- Phase four involves finalizing the project, including mathematical modeling and simulation.
- Phase five involves receiving the first production units and verifying the manufacturing process.
- Phase six involves preparing the factory for mass production and launching the product.
- The marketing department begins working intensively six months before the launch, developing a briefing with research information and positioning the car in the market.
- The company conducts market research one and a half years before the launch to ensure the product meets market demands.
- The company monitors the market daily through retail and wholesale sales reports, analyzing competitors and adjusting its strategy accordingly.
- The company analyzes competitors' new launches and adjusts its strategy to stay competitive.
Learn about the largest car factory in Brazil, its production capacity, and the 7-phase product development plan. Understand the process from concept to launch, including market research and competitor analysis.
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