Canvas as a Tool for Business Modeling
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Questions and Answers

In the context of the Business Model Canvas, what is considered the key element?

  • Customer Segments
  • Revenue Streams
  • Value Proposition (correct)
  • Key Partners

Which canvas is specifically mentioned as a constant work-in-progress in the text?

  • Lean Canvas
  • Strategy Canvas
  • Business Model Canvas (correct)
  • Value Proposition Canvas

What is essential when filling in the Business Model Canvas according to the text?

  • Following any random order
  • Ignoring the fields indicated in the video
  • Using only common sense
  • Following the order of fields as indicated in the video (correct)

Which field are you encouraged to test and feel most uncomfortable about when creating the Business Model Canvas?

<p>Value Proposition (A)</p> Signup and view all the answers

What is one of the main purposes of using Canvas in business modeling?

<p>Visualizing business models (D)</p> Signup and view all the answers

What are the two initial elements to start with in a business model?

<p>Customer segment and value proposition (C)</p> Signup and view all the answers

Why is it suggested to start with a customer segment when defining a value proposition?

<p>Because a value proposition always depends on a customer (B)</p> Signup and view all the answers

What is highlighted as a characteristic of a business model according to the text?

<p>Can be changed as new information arrives (B)</p> Signup and view all the answers

Why is it recommended to calculate costs at smaller units?

<p>To estimate costs reliably and quickly (C)</p> Signup and view all the answers

What is the purpose of following a 'conversion funnel' logic in start-ups?

<p>To measure if the company is on track (D)</p> Signup and view all the answers

In the context of conversion funnels, what does 'retention' refer to?

<p>Keeping customers buying multiple times (D)</p> Signup and view all the answers

What is a common challenge associated with having customers in a 'conversion funnel'?

<p>Keeping customers in the funnel (A)</p> Signup and view all the answers

Why is focusing on 'awareness - interest - desire - action' important for start-ups?

<p>To achieve high conversion rates (C)</p> Signup and view all the answers

What type of metrics does the text mention that many start-ups rarely use for measurement?

<p>'Advanced controlling' (A)</p> Signup and view all the answers

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