Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
Why are Starbucks customers becoming less loyal?
Why are Starbucks customers becoming less loyal?
- Because of falling perceived value (correct)
- Because of a decrease in the quality of coffee
- Because of rising prices of non-personalised coffee products
- Because of a lack of personalised drink options
What is the recommended investment to improve customer experience according to the text?
What is the recommended investment to improve customer experience according to the text?
- $50m investment to reduce standard coffee prices by $0.05 each
- $10m marketing investment to drive awareness of new price offer
- $40m investment to reduce prices of non-personalised coffee products (correct)
- $20m investment to increase personalised drink prices by $0.05 each
What is the forecasted net revenue growth if the recommended investment is made according to the text?
What is the forecasted net revenue growth if the recommended investment is made according to the text?
- +$320m revenue / +$180m gross margin by year 3
- +$280m revenue / +$160m gross margin by year 3 (correct)
- +$200m revenue / +$100m gross margin by year 3
- +$240m revenue / +$120m gross margin by year 3
