3 Questions
Why are Starbucks customers becoming less loyal?
Because of falling perceived value
What is the recommended investment to improve customer experience according to the text?
$40m investment to reduce prices of non-personalised coffee products
What is the forecasted net revenue growth if the recommended investment is made according to the text?
+$280m revenue / +$160m gross margin by year 3
Can you save Starbucks' Loyalty? Take this quiz to find out if you have what it takes to turn the tide and improve the customer experience. Test your knowledge on the recommended investment strategy to reduce prices and increase customer satisfaction. Learn about the impact of falling perceived value on Starbucks' revenue growth and discover how you can help save the beloved coffee brand.
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