Podcast
Questions and Answers
What defines a differentiation strategy?
What defines a differentiation strategy?
- Implementing cost-cutting measures to increase profits.
- Offering the lowest price in the market.
- Creating a product with unique features to justify a premium price. (correct)
- Providing products that are indistinguishable from competitors.
What is the main focus of a low-price strategy?
What is the main focus of a low-price strategy?
- Offering the highest quality products regardless of price.
- Focusing on niche markets with specialized products.
- Maximizing quality while minimizing cost.
- Stimulating demand by providing products at relatively low prices. (correct)
What does synergy refer to in a business context?
What does synergy refer to in a business context?
- The process of outsourcing all company activities.
- The interaction between two or more departments that yields greater value together than individually. (correct)
- Reducing overhead by eliminating departments.
- The competitive edge gained by underpricing competitors.
Which strategy combines elements of both cost leadership and differentiation?
Which strategy combines elements of both cost leadership and differentiation?
What does customer value measure?
What does customer value measure?
What is a combination strategy used for?
What is a combination strategy used for?
What does competitive advantage generally refer to?
What does competitive advantage generally refer to?
Which strategy is typically used to reduce production costs relative to competitors?
Which strategy is typically used to reduce production costs relative to competitors?
Flashcards
Low-Price Strategy
Low-Price Strategy
A pricing strategy prioritizing competitive pricing to attract customers and gain market share.
Business-Level Strategy
Business-Level Strategy
Actions used by a business to gain an edge over competitors within a specific market segment.
Competitive Business Strategies
Competitive Business Strategies
Long-term plans developed to achieve a competitive advantage over competitors.
Synergy
Synergy
Signup and view all the flashcards
Differentiation Strategy
Differentiation Strategy
Signup and view all the flashcards
Customer Value
Customer Value
Signup and view all the flashcards
Cost Leadership Strategy
Cost Leadership Strategy
Signup and view all the flashcards
Competitive Advantage
Competitive Advantage
Signup and view all the flashcards
Study Notes
Remote Environment Model
- This model helps with thinking, not a rigid template for all businesses.
Differentiation Strategy
- Offers a unique product (features/characteristics) different from competitors.
- Allows charging a premium price.
Customer Value
- Measured by perceived benefits compared to competitors.
Low-Price Strategy
- Prices products relatively low to stimulate demand and gain market share.
Industry Analysis
- Most relevant at the business unit level.
Business Level Strategy
- Steps a company takes to gain an advantage in a specific market segment.
Synergy
- Two or more processes/activities complement each other to produce more value working together than separately.
Competitive Business Strategies
- Long-term plans to gain a competitive advantage.
- Involve analyzing competitor strengths and weaknesses.
Combination Strategy
- Combines stability, growth, and retrenchment strategies for improved performance.
Horizontal Positioning
- Businesses group diverse customers into market segments with varying needs.
Competitive Advantages
- What makes an entity's goods/services superior to competitor choices.
- Gives a business leverage over rivals.
Integrated Strategy
- A hybrid combining cost leadership and differentiation strategies.
Outsourcing
- Firms transfer internal resources or activities to external providers.
Cost Leadership Strategy
- Reduces production costs compared to competitors.
- Allows for lower product pricing.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
