Business Strategy Chapter 2
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Questions and Answers

What is the term for a strategy that is designed to meet current needs without compromising the ability of future generations to meet their needs?

  • Competitive
  • Economic
  • Environmental
  • Sustainable (correct)
  • What are the three criteria included in a triple bottom line?

  • Product, process, chain
  • Cost, quality, delivery
  • Marketing, sales, finance
  • Social, economic, environmental (correct)
  • What occurs when a company seeks to match what a competitor is doing while maintaining its existing competitive position?

  • Cooperating
  • Straddling (correct)
  • Competing
  • Innovating
  • What is a criterion that differentiates the products or services of one firm from those of another?

    <p>Order winner</p> Signup and view all the answers

    What is a diagram showing the activities that support a company’s strategy?

    <p>Activity-system map</p> Signup and view all the answers

    What is a measure calculated by taking the ratio of output to input?

    <p>Productivity</p> Signup and view all the answers

    What is the approach that uses interfunctional teams to get input from the customer in design specification?

    <p>Quality function deployment</p> Signup and view all the answers

    What is the incorporation of environmental considerations into the design and development of products or services?

    <p>Design for environment</p> Signup and view all the answers

    What is the term for a firm that designs and builds products from scratch according to customer specifications?

    <p>Engineer-to-order</p> Signup and view all the answers

    What is the primary purpose of the House of Quality?

    <p>To create a visual representation of customer needs and product features</p> Signup and view all the answers

    What is the term for the procedure used to reduce project completion time by trading off time versus cost?

    <p>Crashing</p> Signup and view all the answers

    What is the term for a project structured where a self-contained team works full time on the project?

    <p>Pure project or skunkworks</p> Signup and view all the answers

    What is the term for a chart that shows both the time and sequence for completing the activities in a project?

    <p>Gantt chart</p> Signup and view all the answers

    What is the term for a firm that makes predesigned products directly to fill customer orders?

    <p>Make-to-order</p> Signup and view all the answers

    What is the term for activities that in sequence form the longest chain in a project?

    <p>Critical path(s)</p> Signup and view all the answers

    What is the term for the difference between the late and early start time for an activity?

    <p>Slack</p> Signup and view all the answers

    Study Notes

    Strategy

    • A sustainable strategy meets current needs without compromising future generations' ability to meet their needs.
    • A triple bottom line includes social, economic, and environmental criteria.
    • Seven competitive dimensions in operations and supply chain are cost, quality, delivery speed, delivery reliability, coping with changes in demand, flexibility, and speed of new product introduction.
    • Cost is a major competitive dimension that is difficult to compete on.
    • Straddling occurs when a company matches a competitor's actions while maintaining its existing competitive position.
    • An order winner is a criterion that differentiates a firm's products or services from others.
    • An order qualifier is a screening criterion that permits a firm's products to be considered for purchase.
    • An activity-system map shows the activities that support a company's strategy.
    • Productivity is a measure calculated by taking the ratio of output to input.

    Design of Product, Service, and Capacity

    • A contract manufacturer is an organization capable of manufacturing or purchasing all components needed to produce a finished product.
    • A core competency is the one thing a company can do better than its competitors.
    • The six phases of the product development process are planning, concept development, system-level design, detail design, testing, and production ramp-up.
    • Net present value is a useful tool for the economic analysis of a product development project.
    • Quality function development uses interfunctional teams to get input from customers in design specification.
    • A house of quality is a matrix of information that helps translate customer requirements into operating or engineering goals.
    • Design for manufacturing and assembly aims to simplify products by reducing the number of separate parts.
    • Ecodesign incorporates environmental considerations into the design and development of products or services.

    Project Management

    • A pure project or skunkworks is a project structured where a self-contained team works full-time on the project.
    • Milestones are specific events that mark important progress toward completing a project.
    • A work breakdown structure defines the hierarchy of project tasks, subtasks, and work packages.
    • Activities are pieces of work in a project that consume time to complete.
    • A Gantt chart shows both the time and sequence for completing activities in a project.
    • Critical paths are activities that in sequence form the longest chain in a project.
    • Slack is the difference between the late and early start time for an activity.
    • The Program Evaluation and Review Technique (PERT) schedules activities with probabilistic task times.
    • Crashing is the procedure used to reduce project completion time by trading off time versus cost.
    • Resources are always available, a key assumption related to the resources needed to complete activities when using the critical path method.

    Manufacturing and Service Processes

    • A made-to-order production environment involves making predesigned products directly to fill customer orders.
    • A decoupling point is a point where inventory is positioned to allow the production process to operate independently of the customer order delivery process.
    • A make-to-order production environment involves designing and building products from scratch according to customer specifications.
    • If a production process makes a unit every two hours and it takes 42 hours for the unit to go through the entire process, the expected work-in-process equals 21 units.
    • A finished goods inventory, on average, contains 10,000 units if the production rate is 1000 units per day and the average delivery time is 10 days.

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    Description

    This quiz assesses understanding of business strategies, including sustainable practices, competitive dimensions, and competitive positioning. It covers key concepts and criteria in strategy development.

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