Business Strategy and Competitive Advantage
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Questions and Answers

What is strategy defined as in a business context?

  • A plan that focuses solely on cost reduction.
  • A set of goal-directed actions a firm takes to gain and sustain superior performance. (correct)
  • The financial resources allocated for market expansion.
  • The total revenue a firm generates from selling products.

Which element is NOT a component of a good strategy?

  • A set of coherent actions to implement the firm’s guiding policy.
  • Critical diagnosis of the competitive challenge.
  • A comprehensive marketing and advertising plan. (correct)
  • An effective guiding policy to address the competitive challenge.

How is competitive advantage assessed?

  • By comparing a firm's expenses to its revenue.
  • By evaluating overall industry sales growth.
  • By measuring the total market share of the firm.
  • By comparing the firm to its competitors in the industry. (correct)

Which statement about competitive advantage is accurate?

<p>A firm must benchmark its performance against competitors to determine competitive advantage. (C)</p> Signup and view all the answers

What does a firm need to do to implement its guiding policy effectively?

<p>Carry out a set of coherent actions. (D)</p> Signup and view all the answers

What are the key components of a good strategy?

<p>Critical diagnosis, guiding policy, and coherent actions (D)</p> Signup and view all the answers

Why is competitive advantage considered relative?

<p>It assesses performance against competitors in the same industry. (A)</p> Signup and view all the answers

What is an essential starting point for developing a strategy?

<p>Analyzing internal and external environments (D)</p> Signup and view all the answers

What does implementing a guiding policy involve?

<p>Formulating a set of coherent and well-aligned actions (D)</p> Signup and view all the answers

What challenge does Tesla face as a new entrant in the automotive industry?

<p>Gaining and sustaining customer interest against established competitors (B)</p> Signup and view all the answers

What is the primary concern of corporate strategy?

<p>Where to compete (B)</p> Signup and view all the answers

Which approach to strategy involves managers executing a dominant strategic plan that matches current reality?

<p>Scenario planning (D)</p> Signup and view all the answers

What is a characteristic of top-down strategic planning?

<p>It is a formal process driven by analysis of past data (B)</p> Signup and view all the answers

How does strategy as planned emergence differ from traditional strategic planning?

<p>It allows for strategies to emerge from lower levels of the organization (C)</p> Signup and view all the answers

Which statement best describes functional strategy?

<p>It outlines how to implement the chosen business strategy (C)</p> Signup and view all the answers

What is a significant limitation of top-down strategic planning?

<p>Information flow tends to be one-way (B)</p> Signup and view all the answers

What method do managers use in scenario planning during the analysis stage?

<p>Asking 'what if' questions (A)</p> Signup and view all the answers

Which type of strategy formulation is generally less formal and allows for adaptability?

<p>Strategy as planned emergence (A)</p> Signup and view all the answers

Flashcards

Strategy

A set of actions a company takes to outperform competitors.

Competitive Advantage

Outperforming competitors within the same industry.

Strategy Components

Diagnosis of challenges, guiding policy, and coherent actions.

Competitive Analysis

Analyzing the firm's internal and external environments.

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Guiding Policy

A firm's strategy at a corporate, business, or functional level.

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What is Strategy?

A set of actions a company takes to achieve superior performance compared to its competitors. It's about gaining and sustaining this advantage.

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What are the 3 elements of a good strategy?

  1. Diagnosis: Identifying the competitive challenges the company faces.
  2. Guiding Policy: Formulating a plan to address those challenges (at corporate, business, or functional levels).
  3. Coherent Actions: Implementing those action plans to outperform competitors.
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What is Competitive Advantage?

A company's ability to outperform its competitors in its industry or the industry average. This isn't about absolute success, but about being better than others.

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How do we assess Competitive Advantage?

We compare the company's performance to its competitors within the same industry and to the overall average performance of the industry.

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What's the Analysis - Formulation - Implementation Framework?

A strategic framework that involves analyzing the company's internal and external environment (analysis), developing a strategy to address challenges (formulation), and implementing those plans (implementation).

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Corporate Strategy

Determines where a company will compete, encompassing industry, markets, and geographic areas.

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Business Strategy

Defines how a company will compete within a chosen industry or market, using approaches like cost leadership, differentiation, or value innovation.

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Functional Strategy

Outlines how different departments within a company will support the overall business strategy and implement it effectively.

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Top-Down Strategic Planning

A formal, structured approach where senior management sets strategic direction, analyzes data, and implements plans.

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Scenario Planning

A strategic approach where different future scenarios are considered, and plans are developed to address each potential scenario.

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Strategy as Planned Emergence

A more flexible approach where initial strategic plans are adapted as new information emerges and circumstances change.

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What are the shortcomings of top-down strategic planning?

Information flows in one direction, leading to limited feedback, and the separation of strategic formulation and implementation can create disconnect and communication issues.

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What is the role of scenario planning in the AFI strategy framework?

Scenario planning helps identify potential future scenarios that could affect a company's strategic direction and helps develop plans to address those scenarios, allowing for greater agility and responsiveness.

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Study Notes

Learning Objectives

  • Defining strategy and competitive advantage are key learning objectives.

Strategy

  • Strategy is a set of actions firms take to achieve sustained superior performance compared to competitors.
  • Companies compete for resources.
  • Tesla, a new entrant in the automotive industry, competes with established US companies and foreign automakers for customers.

A Good Strategy

  • A good strategy is based on three elements:
    • A critical diagnosis of the competitive challenge, which involves analyzing internal and external environments.
    • An effective guiding policy to address the challenge, including strategies like corporate, business, and functional strategies.
    • A set of coherent actions to implement the guiding policy.

Competitive Advantage

  • Competitive advantage is achieved when a firm performs better than competitors within the same industry or industry average.
  • Competitive advantage is relative, not absolute.
  • Benchmarking is used to assess competitive advantage by comparing the firm to competitors and the industry average.

Strategy Framework

  • The analysis formulation implementation strategy framework includes three key parts: analysis, formulation, and implementation. Analysis includes:
    • What is strategy?
    • Strategic leadership.
    • Managing the strategy process.
    • External analysis (industry structure, competitive forces, strategic groups)
    • Internal analysis (resources, capabilities, core competencies)
    • Competitive advantage, firm performance, and business models.
  • Formulation includes:
    • Corporate strategy (vertical integration, diversification, strategic alliances, mergers and acquisitions, global strategy).
    • Business strategy (integration and diversification, differentiation, cost leadership, blue oceans).
    • Gaining and sustaining competitive advantage.
  • Implementation includes:
    • Organizational design (structure, culture, control)
    • Corporate governance and business ethics.
    • Getting started.

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Description

Test your understanding of business strategy and how companies achieve competitive advantage. This quiz covers key concepts such as the elements of a successful strategy, competitive analysis, and the importance of benchmarking in gaining an edge. Dive into the competitive strategies used by firms like Tesla and learn how they navigate industry challenges.

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