Business Strategy - 2024/2025
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Questions and Answers

Which stakeholder group includes suppliers and customers?

  • Social/political stakeholders
  • Economic stakeholders (correct)
  • Community stakeholders
  • Technological stakeholders
  • In what way can community stakeholders influence an organization?

  • Through formal agreements with the organization
  • By developing internal policies
  • Through lobbying or activism (correct)
  • By participating in employee training programs
  • What is the primary role of technological stakeholders in a business context?

  • Managing financial investments
  • Contributing to human resource policies
  • Shaping new product development strategies (correct)
  • Influencing marketing strategies
  • Which of the following groups typically does NOT have a formal relationship with an organization?

    <p>Community stakeholders</p> Signup and view all the answers

    How might external stakeholders influence an organization’s strategy?

    <p>By leveraging their relationships with internal stakeholders</p> Signup and view all the answers

    Which type of stakeholders is likely to be especially influential in a public-sector context?

    <p>Social/political stakeholders</p> Signup and view all the answers

    Which stakeholders are specifically mentioned as part of the economic group?

    <p>Banks and shareholders</p> Signup and view all the answers

    What characteristic uniquely defines internal stakeholders?

    <p>They are involved in specialized departments</p> Signup and view all the answers

    What is a key outcome of stakeholder mapping in coalition-building?

    <p>Analyzing the key blockers and facilitators of a strategy</p> Signup and view all the answers

    Which type of companies are publicly quoted?

    <p>Companies with shares traded on public stock exchanges</p> Signup and view all the answers

    What is a responsibility of professional managers in publicly quoted companies?

    <p>To handle the day-to-day operations of the company</p> Signup and view all the answers

    What do family businesses typically prioritize over short-term profit maximization?

    <p>Long-term survival and minimizing risks</p> Signup and view all the answers

    In stakeholder mapping, what does repositioning certain stakeholders aim to achieve?

    <p>Enhance the effectiveness of coalition-building efforts</p> Signup and view all the answers

    In entrepreneurial businesses, how do founders maintain power?

    <p>Through ownership and deep business knowledge</p> Signup and view all the answers

    What is a common characteristic of state-owned enterprises compared to publicly quoted companies?

    <p>They are wholly or majority owned by national or regional governments.</p> Signup and view all the answers

    What role do shareholders have in publicly quoted companies if they are dissatisfied?

    <p>They can push for management changes or sell their shares.</p> Signup and view all the answers

    What is a potential conflict for family business owners when pursuing growth?

    <p>Loss of family control if professional managers are appointed</p> Signup and view all the answers

    What might be a consequence of expanding into mass markets?

    <p>Reduction in quality standards</p> Signup and view all the answers

    How does stakeholder mapping assist organizations?

    <p>By understanding stakeholder power and political priorities</p> Signup and view all the answers

    What does the term 'power' refer to in the context of stakeholder mapping?

    <p>The ability to persuade or coerce others to take action</p> Signup and view all the answers

    Which factor influences the attention that stakeholders give to certain issues?

    <p>Criticality of the issue for the stakeholder</p> Signup and view all the answers

    What risk might arise from raising funds through going public?

    <p>Increased bureaucratic processes</p> Signup and view all the answers

    What relationship can exist between a local division of a multinational organization and its host country?

    <p>The local division prioritizes local market demands over corporate goals</p> Signup and view all the answers

    What might be a negative consequence of focusing on specialist services in public services?

    <p>Diversion of resources from general standard services</p> Signup and view all the answers

    What are the main issues highlighted that influence the strategic position of an organization?

    <p>Stakeholders, Governance, and Ethics</p> Signup and view all the answers

    What unethical practice did Cambridge Analytica engage in with Facebook user data?

    <p>Using data to influence elections</p> Signup and view all the answers

    How did Facebook's share price perform in 2018 compared to the overall stock market?

    <p>It moved 20% slower than the market</p> Signup and view all the answers

    What percentage of shares does Mark Zuckerberg hold compared to the voting rights he receives?

    <p>Marie has 18% of the shares with 70% voting rights</p> Signup and view all the answers

    Which statement accurately describes stakeholders in an organization?

    <p>They are groups needing the organization to fulfill their goals and vice versa.</p> Signup and view all the answers

    What was a major ethical concern raised about Facebook in 2018?

    <p>Misuse of private user data for profit</p> Signup and view all the answers

    What role does formal governance play in an organization's strategy?

    <p>It guides the translation of an organization's purpose into strategic actions.</p> Signup and view all the answers

    Why must managers consider stakeholders in strategic decisions?

    <p>Stakeholder demands can significantly diverge, influencing short-term strategies.</p> Signup and view all the answers

    Which model describes the relationship between owners and managers in organizations?

    <p>Principal-agent model</p> Signup and view all the answers

    What is a key stakeholder in corporate governance besides the owners?

    <p>Employee representatives</p> Signup and view all the answers

    Which of the following is NOT identified as a governance issue in principal-agent theory?

    <p>Cost of capital discrepancies</p> Signup and view all the answers

    What role do managers and stakeholders play in the governance chain?

    <p>They are interlinked through reporting relationships.</p> Signup and view all the answers

    What challenge arises due to knowledge imbalances in the principal-agent relationship?

    <p>Agents usually hold more relevant information.</p> Signup and view all the answers

    In a small family business, what best describes the governance chain?

    <p>There are family shareholders, a board with some family members, and family managers.</p> Signup and view all the answers

    Why are misaligned incentives considered a problem in the principal-agent model?

    <p>They may cause agents to pursue goals that conflict with principles' interests.</p> Signup and view all the answers

    Which type of business structure is less commonly associated with complex corporate governance issues?

    <p>Small family businesses</p> Signup and view all the answers

    Study Notes

    Business Strategy - 2024/2025

    • Course presenter: Sandra Ramos
    • Course timeframe: 2024/2025

    The Strategic Position

    • Focus: Stakeholders and Governance
    • Discussion on organizational missions, visions, values, and objectives
    • Key stakeholders' wishes define an organization's purpose
    • Governance and ethical considerations guide translation of purpose into strategy

    Introduction

    • Stakeholders, governance, and ethics are key to understanding organizational purpose
    • Stakeholders' desires define an organization's purpose
    • Formal governance mechanisms and ethical considerations transform purpose into strategy
    • Facebook's (2018) scandals highlight ethical, governance, and strategic concerns
    • Facebook's strategy centers on collecting user data for advertising
    • This data is vulnerable to misuse
    • Cambridge Analytica (2018) used Facebook data to influence US presidential and UK Brexit campaigns
    • Acknowledged data leak involving 50 million users
    • Facebook's share price underperformed the stock market by 20% in 2024
    • Governments raised questions about Facebook's data protection and usage practices
    • Concerns regarding Mark Zuckerberg's governance power and CEO ability, given size and market value of Facebook

    Stakeholders

    • Stakeholders are individuals or groups dependent on organizations to achieve their goals
    • Managers must consider stakeholder expectations in strategic decisions
    • Stakeholder demands can vary, especially in the short-term
    • Examples: owners and maximizing profit might conflict with customers wanting quality and employees needing good jobs
    • Stakeholders in a large organization include: government, shareholders/owners, activist groups, suppliers, customers, competitors, trade associations, employees, and managers

    Stakeholder Groups (continued)

    • Economic stakeholders (e.g., customers, banks, shareholders)
    • Social/political stakeholders (e.g., policy-makers, local councils, regulators)
    • Technological stakeholders (e.g., key adopters, standard agencies)
    • Community stakeholders (e.g., residents living near businesses)
    • Internal stakeholders (e.g., employees, departments)

    Stakeholder Mapping

    • Identifies stakeholder power and attention to understand political priorities
    • Organisations involve political coalitions of stakeholders, each with differing power and attention levels

    Stakeholder Mapping (continued)

    • Power: ability of individuals or groups to persuade, induce, or coerce others to follow certain courses of action
    • Not derived from hierarchical position in organization or formal corporate governance
    • Internal stakeholders gain power through hierarchy, influence, resource control, knowledge, and skill
    • External stakeholders' power comes from depending on resources and through relationships with internal stakeholders, knowledge, and skills

    Stakeholder Mapping (continued)

    • Stakeholders' attention levels influenced by issue criticality, quality of information channels, and cognitive capacity.
    • Power/Attention Matrix: categorizes stakeholders based on power and attention levels (High/High, High/Low, Low/High, Low/Low) to help with strategy and decision-making for how best to engage with stakeholders

    Stakeholder Mapping (continued)

    • Building stakeholder coalitions important for effective strategy
    • Stakeholder mapping aids strategy by identifying blockers and facilitators of strategic success and assessing proper responses

    Owners

    • Publicly quoted companies: Shares traded on exchanges; owners (shareholders) do not typically manage daily operations.
    • Managers generate financial returns for shareholders. Dissatisfied shareholders can sell shares or push for leadership changes.
    • State-owned enterprises: Wholly or majority owned by national or regional governments; politicians delegate control to professional managers; must create profit while pursuing government policy goals.
    • Entrepreneurial businesses: Controlled by founders; prioritize business knowledge and control; bring in managers and investors as they grow.
    • Family businesses: Control passed down family lines, retain majority control, but bring in professional managers; prioritize long-term goals - minimizing risk, and succession over short-term profit maximization
    • Other variants exist (e.g., non-profit, partnerships, employee-owned firms)

    Ownership, Management, and Purpose

    • Visual representation of relationships between various ownership and management styles

    Corporate Governance

    • Structures and systems by which managers are held accountable to stakeholders (typically owners, and other groups like employee representatives)
    • Linking stakeholder interests with management actions a crucial aspect of strategic development

    Governance Chain

    • Managers and stakeholders linked through governance chain
    • Shows roles and relationships of different groups in organization governance
    • Small family business, example: Simple governance chain; family shareholders, board w/ family members, and managers (some possibly family too)

    Governance Chain (continued)

    • Principal-agent model: Principals employ agents to act on their behalf; principal (owner) and agent (manager) are linked
    • Complex in large public companies: Multiple principals and agents at all organizational levels

    Governance Chain (continued)

    • Governance issues (principal-agent theory) arise from knowledge imbalances, monitoring limits, and misaligned incentives.

    Handbook

    • Resource for further reading - Exploring Strategy text and cases, 11th edition, Pearson Education

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    Business Strategy 2024/2025 PDF

    Description

    Explore the significance of stakeholders, governance, and ethics in defining an organization's mission and strategy in the Business Strategy course for 2024/2025. The focus is on how key stakeholder interests shape organizational purpose and the ethical considerations that govern strategic decisions, illustrated by case studies like Facebook's data management practices.

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