Business Strategies and Market Positioning

<p>A strong research and development sector (C)</p> Signup and view all the answers

<p>By focusing on added value such as customer service (D)</p> Signup and view all the answers

<p>Price-conscious travelers (D)</p> Signup and view all the answers

<p>They are considered unique or superior. (C)</p> Signup and view all the answers

<p>Higher profit margins due to unique products (C)</p> Signup and view all the answers

<p>RTT (B)</p> Signup and view all the answers

<p>The market was fully liberalized (C)</p> Signup and view all the answers

<p>Covered substantial infrastructure costs (D)</p> Signup and view all the answers

<p>By maintaining a trust and stability image (C)</p> Signup and view all the answers

<p>Premium segment (C)</p> Signup and view all the answers

<p>Differentiation strategy (B)</p> Signup and view all the answers

<p>40-50% (A)</p> Signup and view all the answers

<p>Head of Customer &amp; Market Intelligence (C)</p> Signup and view all the answers

<p>Understanding their target audience and expectations (A)</p> Signup and view all the answers

<p>Focus strategy (C)</p> Signup and view all the answers

<p>Market innovation focus (D)</p> Signup and view all the answers

<p>By providing good quality customer service (A)</p> Signup and view all the answers

<p>Continuously engaging with the target market (C)</p> Signup and view all the answers

<p>Better understanding of customer needs (D)</p> Signup and view all the answers

<p>Dependency on a small customer base (D)</p> Signup and view all the answers

<p>Unique value propositions that evolve over time (D)</p> Signup and view all the answers

<p>To offer unique products or services (D)</p> Signup and view all the answers

<p>Seeks to offer products at the lowest cost (A)</p> Signup and view all the answers

<p>Creating brand loyalty among consumers (C)</p> Signup and view all the answers

<p>Market segmentation (A)</p> Signup and view all the answers

<p>Streamlining production processes (C)</p> Signup and view all the answers

<p>Leverage in pricing due to size (D)</p> Signup and view all the answers

<p>Acquiring promising brands (D)</p> Signup and view all the answers

<p>Offering limited edition beers (C)</p> Signup and view all the answers

<p>Using environmentally friendly packaging (B)</p> Signup and view all the answers

<p>A large and varied network (A)</p> Signup and view all the answers

<p>Offering low or no alcohol options (C)</p> Signup and view all the answers

<p>Responding to changing consumer tastes (C)</p> Signup and view all the answers

<p>Uber (C)</p> Signup and view all the answers

<p>Reduction in consumer welfare (D)</p> Signup and view all the answers

<p>Through strong brand loyalty and advertising investments (C)</p> Signup and view all the answers

<p>Setting prices above competitive levels (D)</p> Signup and view all the answers

<p>It prevents new entrants from gaining traction (C)</p> Signup and view all the answers

<p>Gilead Sciences with its Hepatitis C treatment patent (A)</p> Signup and view all the answers

<p>They restrict market access for new firms (B)</p> Signup and view all the answers

<p>Increased consumer satisfaction (D)</p> Signup and view all the answers

<p>A price significantly above competitive standards (C)</p> Signup and view all the answers

A competitive strategy where a company focuses on reducing costs to offer the lowest prices in the market.

A company that uses cost leadership strategy focuses primarily on operational efficiency and minimizing costs.

Using cost leadership as a strategy can attract price-sensitive customers who care more about affordability than added features.

A competitive strategy where a company differentiates itself from competitors by offering unique products or services.

Companies implementing a differentiation strategy need a strong research and development (R&D) department to create and innovate.

Differentiation can involve offering completely new products or enhancing existing offerings with added value like excellent customer service.

Companies can charge higher prices for differentiated products as customers perceive them as superior or unique.

Customers are willing to pay more for differentiated products because they value the unique features or benefits they offer.

The ability of a company to outperform its competitors in the long run, offering a sustainable advantage.

A company's reputation and image in the eyes of customers, built upon trust and quality.

The proportion of customers or market share a company holds in a particular industry or market.

The ability of a company to attract and retain customers by exceeding expectations and building strong relationships.

To provide a product or service at a higher price than competitors, reflecting its superior value and quality.

The historical advantage of a company that emerged from a previous period, such as being the first mover in a market.

Focusing a company's efforts on a specific niche market, developing unique cost-efficient or specialized products for that niche.

A strategy where a company focuses on differentiating its products within a specific niche market. They offer unique value propositions tailored to the specific needs of that market segment.

A company's ability to maintain its competitive advantage over a significant period.

A situation where a company's products or services are perceived as significantly better than its competitors' offerings. This can be achieved through innovation, quality, or unique features.

The process of introducing new products or services into the market. Companies need to carefully consider their target audience and expectations to ensure successful adoption.

The continuous changes and trends happening in society. Businesses need to adapt and evolve to remain relevant and competitive.

The group of consumers who are most likely to be interested in a company's products or services. It is crucial to understand the needs and expectations of this group.

The ability to purchase raw materials in bulk at lower prices due to large-scale operations.

A competitive strategy where a company focuses on minimizing production costs to offer the lowest prices in the market.

Acquiring diverse brands to appeal to a wider range of customers and market segments.

The process of creating new or improved products, services, or processes to stay ahead of competitors.

Responding to evolving consumer trends and preferences by adapting products, packaging, or marketing strategies.

Offering products with a low or no alcohol content to cater to consumers who are health-conscious.

Partnering with other businesses to promote responsible consumption and positive social impacts.

Utilizing environmentally friendly packaging materials to align with sustainable practices.

The ability of a company to set prices above the competitive market price due to a lack of competition.

The situation where a company sets prices based on its control over the market rather than its production costs.

The negative impact on consumers when companies with monopolistic power charge excessively high prices for essential goods or services.

Factors that make it difficult for new businesses to enter a market and compete with existing firms.

A situation where a few dominant companies control a large portion of a market, making it difficult for smaller competitors to gain a foothold.

The loyalty and strong recognition of a brand among consumers, which gives it a significant advantage over competitors.

A competitive advantage gained by offering a wide range of products to cater to a diverse consumer base.

The act of companies using their financial resources to create a substantial presence in the market, often through advertising, making it harder for smaller competitors to compete.