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Questions and Answers
Which of the following tools can be used to identify opportunities that a business can leverage?
Which of the following tools can be used to identify opportunities that a business can leverage?
- PESTEL analysis
- SWOT analysis (correct)
- Break-Even analysis
- Ratio analysis
A business is said to have a competitive advantage when it has a _______.
A business is said to have a competitive advantage when it has a _______.
- Unique selling proposition (correct)
- Strong online presence
- Comprehensive marketing strategy
- Higher profit margin than its competitors
A SWOT analysis can help a business to _______.
A SWOT analysis can help a business to _______.
- Develop a comprehensive marketing strategy
- Identify opportunities to increase revenue (correct)
- Analyze the competition
- Determine the break-even point
Which of the following is an example of a weakness in a SWOT analysis?
Which of the following is an example of a weakness in a SWOT analysis?
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A business can use a SWOT analysis to identify _______.
A business can use a SWOT analysis to identify _______.
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