16 Questions
What is the BCG matrix category for a product with high growth and high market share?
Star
Which expansion strategy involves selling existing products in the current market to gain a larger market share?
Market penetration
What is the purpose of 'positioning' in customer value-driven marketing strategy?
To position the market offering in the minds of the target
Which element of the integrated marketing mix involves deciding how much the offering will cost the customer?
Price
What does the BCG matrix categorize as a 'Dog'?
Low growth, low share
What does the Ansoff Matrix's 'Market Development' strategy involve?
Entering a new market with the same product
What is the purpose of 'Value delivery network' in partnering to build customer relationships?
A network composed of company suppliers, distributors, and customers
What does 'Segmentation' involve in customer value-driven marketing strategy?
Total market into smaller segments
What is the focus of 'Product' in the integrated marketing mix?
Creating a need-satisfying market offering
What is the Ansoff Matrix strategy of 'Differentiation'?
Entering the same market with a new product
What does 'Value chain' refer to in partnering to build customer relationships?
Series of internal departments carrying out value-creating activities
What is the focus of 'Place' in the integrated marketing mix?
Deciding how to approach distribution channels
What does the BCG matrix categorize as a 'Star'?
High growth, high share
What is the focus of 'Promotion' in the integrated marketing mix?
Engaging and persuading customers
What does 'Penetration' involve in customer value-driven marketing strategy?
Same market, same product
What is the purpose of 'Positioning' in customer value-driven marketing strategy?
Positioning the market offering in the minds of the target
Test your knowledge of business portfolio analysis with this quiz on BCG analysis and the product expansion grid. Assess your understanding of identifying market opportunities and company growth strategies using the Ansoff matrix.
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