Business Portfolio Analysis Quiz

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Questions and Answers

What is the BCG matrix category for a product with high growth and high market share?

Dog

Star (correct)

Question mark

Cow

Which expansion strategy involves selling existing products in the current market to gain a larger market share?

Market development

Differentiation

Market penetration (correct)

Product development

What is the purpose of 'positioning' in customer value-driven marketing strategy?

To position the market offering in the minds of the target (correct)

To differentiate the market for creating value

To decide on the value proposition

To select customers to serve

Which element of the integrated marketing mix involves deciding how much the offering will cost the customer?

Price Signup and view all the answers

What does the BCG matrix categorize as a 'Dog'?

Low growth, low share Signup and view all the answers

What does the Ansoff Matrix's 'Market Development' strategy involve?

Entering a new market with the same product Signup and view all the answers

What is the purpose of 'Value delivery network' in partnering to build customer relationships?

A network composed of company suppliers, distributors, and customers Signup and view all the answers

What does 'Segmentation' involve in customer value-driven marketing strategy?

Total market into smaller segments Signup and view all the answers

What is the focus of 'Product' in the integrated marketing mix?

Creating a need-satisfying market offering Signup and view all the answers

What is the Ansoff Matrix strategy of 'Differentiation'?

Entering the same market with a new product Signup and view all the answers

What does 'Value chain' refer to in partnering to build customer relationships?

Series of internal departments carrying out value-creating activities Signup and view all the answers

What is the focus of 'Place' in the integrated marketing mix?

Deciding how to approach distribution channels Signup and view all the answers

What does the BCG matrix categorize as a 'Star'?

High growth, high share Signup and view all the answers

What is the focus of 'Promotion' in the integrated marketing mix?

Engaging and persuading customers Signup and view all the answers

What does 'Penetration' involve in customer value-driven marketing strategy?

Same market, same product Signup and view all the answers

What is the purpose of 'Positioning' in customer value-driven marketing strategy?

Positioning the market offering in the minds of the target Signup and view all the answers

Study Notes

BCG Matrix

A product with high growth and high market share is categorized as a Star.
A Dog is defined as a product with low market share in a slow-growth industry.

Expansion Strategies

The strategy of selling existing products in the current market to increase market share is known as Market Penetration.

Marketing Strategies

Positioning in a customer value-driven marketing strategy aims to create a distinct image of the product in the minds of consumers.
Segmentation involves dividing the market into distinct groups of buyers with different needs or behaviors.

Integrated Marketing Mix

The element that focuses on pricing is Pricing, determining the cost of the offering to customers.
The Product aspect emphasizes the creation and improvement of goods and services to meet customer needs.
Place focuses on how and where the product is distributed and made available to customers.
The Promotion component deals with how the product is communicated to the market to encourage purchases.

Ansoff Matrix Strategies

Market Development involves entering new markets with existing products to reach new customer segments.
Differentiation is a strategy aimed at making a product distinct from competitors through unique features or benefits.

Value-Driven Marketing

The Value Delivery Network refers to the collaborative effort between the company and its partners to enhance customer value.
The Value Chain encompasses the series of activities that a company performs to deliver a valuable product to the market.

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Description

Test your knowledge of business portfolio analysis with this quiz on BCG analysis and the product expansion grid. Assess your understanding of identifying market opportunities and company growth strategies using the Ansoff matrix.