5 Questions
What is the overall purpose of the business?
Mission
What is the overall aspiration of the business?
Vision
What are general statements of what the business intends to achieve?
Aims
What are more precise and detailed statements of the aims or goals?
Objectives
What is a general statement of what the business intends to achieve?
Aim
Test your understanding of the key components of business planning, including mission, vision, aims, and objectives. Learn how to define and set goals for a successful business strategy.
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