Business Plan Components Overview

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Questions and Answers

What does the executive summary contain?

  • Financial information
  • Operational details
  • Marketing strategies
  • A brief overview of the business plan (correct)

Which of the following is NOT a micro-environmental factor?

  • Technological advancements (correct)
  • Unexpected opportunities from customers
  • Competitors
  • Consumer preferences

The ______ plan outlines the process of turning inputs into outputs.

Operational or Production

Which of the following is NOT considered a part of the 4M's of Operation?

<p>Money (C)</p> Signup and view all the answers

What is outsourcing?

<p>The process of appointing a third-party manufacturer to handle the manufacturing operations of the business.</p> Signup and view all the answers

According to Don Deebalak's article, 'Developing a Great Business Model', what do 'Green Lights' represent in the business model?

<p>Positive indicators to focus on (D)</p> Signup and view all the answers

Which of the following is NOT a type of sales presentation?

<p>Direct selling (C)</p> Signup and view all the answers

Keeping accurate and detailed business records is crucial for entrepreneurs to make informed decisions and manage their finances effectively.

<p>True (A)</p> Signup and view all the answers

Which of these is NOT a major type of account in accounting?

<p>Inventory (D)</p> Signup and view all the answers

Current assets are expected to be converted into cash within one year or less.

<p>True (A)</p> Signup and view all the answers

The ______ is a financial statement that shows the assets, liabilities, and equity of a company at a specific point in time.

<p>Balance Sheet or Statement of Financial Position</p> Signup and view all the answers

Which of these is NOT a source of owner's equity or capital?

<p>Borrowing from banks (A)</p> Signup and view all the answers

Revenue is the increase in resources due to the performance of a service or the sale of goods.

<p>True (A)</p> Signup and view all the answers

What is the difference between selling price and cost?

<p>The selling price is the amount a customer pays for a product or service, while the cost represents the expenses incurred in manufacturing or acquiring that product.</p> Signup and view all the answers

What are the two main types of expenses in business?

<p>Selling and Administrative Expenses.</p> Signup and view all the answers

What does 'Cost of Sales' or 'Cost of Goods Sold' represent?

<p>Direct costs associated with producing or acquiring goods sold (C)</p> Signup and view all the answers

What financial statement summarizes the cash activities of a business by classifying cash inflows and outflows?

<p>Statement of Cash Flows (C)</p> Signup and view all the answers

Flashcards

Executive Summary

A summary of a business plan, written last but viewed first.

Vision

A company's long-term aspirations and desired future.

Mission

A company's core purpose and how it plans to achieve its mission.

Objectives

Specific, measurable goals of a business.

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Value Proposition

The unique value a company offers to customers.

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Macroenvironment

Broad external factors affecting all businesses.

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Microenvironment

Factors immediately surrounding a particular business.

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Marketing Plan

Strategies to promote and sell a product/service.

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Operational Plan

Detailed plan for producing or delivering products/services.

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Input (Manufacturing)

Raw materials or resources used in the production process.

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Process (Manufacturing)

Steps taken to transform inputs into outputs.

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Output (Manufacturing)

Finished goods or services produced.

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Manpower

Employee expertise and skills in operations.

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Machine

Equipment used in the production process.

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Materials

Raw materials or components.

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Methods

Processes and procedures within the business.

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Financial Plan

Section of the business plan detailing financial projections.

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Revenue Forecast

Predicted future income.

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High Value Customer

Customer who contributes a lot of revenue, cost-effective to acquire and retain.

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Cold Calls

Contacting potential customers without prior relationship.

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Consultative Selling

Focusing on solving customer problems through a dialogue.

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Direct Selling

Selling products/services directly to the customer.

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Accounting

Analyzing, recording, and reporting financial information.

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Assets

Company's resources with future economic value.

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Liabilities

Company's obligations to others.

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Owner's Equity

Residual interest in the company's assets after deducting liabilities.

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Revenue

Increase in resources resulting from selling goods or services.

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Study Notes

Business Plan Components

  • Executive Summary: Prepared last, but reviewed first
  • Study Background: Includes business logo, vision, mission, objectives, and value proposition
  • Macro/Microenvironmental Analysis: Includes socio-cultural, technological, economic, ecological, political, legal, ethical, and demographic factors; consumer preferences, competitors, and marketplace issues
  • Marketing Plan: Aims to inform, persuade, and remind customers to buy a product or service
  • Operational/Production Plan: Outlines the conversion process from input to output in manufacturing, including input, process, and output
  • Manufacturing Elements: Manpower, machines, and materials, with three material requisitioning options
  • Financial Plan: Details starting capital and revenue forecasts

Business Model Development

  • Green Lights: Positive indicators for profitable business plans, including high-value customer identification (easy to find, willing to pay, easily persuaded, and substantial revenue generators), service/product value propositions, and reasonable profit offerings
  • Red Lights: Negative signals, such as high customer satisfaction costs, market leadership difficulties, and low/slow ROI
  • Selling Strategies: Includes cold calls, consultative selling, direct selling, and persuasive selling
  • Sales Presentation Types: Stimulus response (compelling proposition), formula selling (standardized approach), canned presentation (memorized), and need presentation (customer needs assessment)

Accounting Principles and Types of Accounts

  • Importance of accurate record-keeping for entrepreneurial decision-making
  • Accounting process including analyzing, classifying, recording, summarizing, verifying, and interpreting financial information
  • Major Account Types:
    • Assets: Short-term economic resources (e.g., cash, marketable securities, and receivables) and long-term assets, including investments, property, plant, and equipment, and intangible assets
    • Liabilities: Obligations owed to others (short-term and long-term); examples include accounts payable, mortgage payable, and bonds payable
    • Owner's Equity/Capital: Residual interest in business assets after deducting liabilities
    • Revenue/Income: Increase in resources from service or sale of goods (e.g., sales/operating revenues, service revenues, professional fees)
    • Expenses: Decreases in resources from business operations (e.g., salaries, advertising, supplies, rent, insurance, utilities, taxes/licenses, freight)

Financial Statements

  • Cost of Sales: Direct costs of manufacturing or purchasing goods sold to customers
  • Financial Statements Used: Statement of Financial Position (Balance Sheet), Statement of Comprehensive Income (Income Statement), Statement of Changes in Owner's Equity, Statement of Cash Flows

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