Business Performance Indicators

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Questions and Answers

What is the purpose of Business Intelligence (OLAP) in the functional perspective?

  • To calculate and display performance indicators and ratios (correct)
  • To personalize website content
  • To manage customer relationships
  • To predict cash flow forecasts

What type of financial statements are financial KPIs and ratios related to?

  • Income statement only
  • Balance sheet, profit and loss statement, and cash flow statement (correct)
  • Profit and loss statement only
  • Cash flow statement only

What is the formula for operating margin in the functional perspective?

  • (Operating expenses - revenues) / operating expenses
  • (Revenues - operating expenses) / revenues (correct)
  • (Revenues + operating expenses) / revenues
  • (Revenues * operating expenses) / revenues

What is one of the challenges in implementing Business Intelligence in finance?

<p>Both a and b (D)</p> Signup and view all the answers

What is the purpose of special liquidity planning software packages?

<p>To produce cash flow forecasts (A)</p> Signup and view all the answers

What metrics are used to measure the success of a newsletter campaign?

<p>Open rate and CTR (in %) (C)</p> Signup and view all the answers

What is the purpose of CRM and systematic newsletter campaign management?

<p>To manage customer relationships (D)</p> Signup and view all the answers

What is re-activation measures used for in customer data tracking?

<p>To re-engage inactive customers (C)</p> Signup and view all the answers

What is the purpose of customer data tracking?

<p>To track customer behavior and preferences (D)</p> Signup and view all the answers

What is the purpose of cross-device retargeting?

<p>To target customers across multiple devices (C)</p> Signup and view all the answers

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