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Business Performance Indicators

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Questions and Answers

What is the purpose of Business Intelligence (OLAP) in the functional perspective?

To calculate and display performance indicators and ratios (correct)
To personalize website content
To manage customer relationships
To predict cash flow forecasts

What type of financial statements are financial KPIs and ratios related to?

Income statement only
Balance sheet, profit and loss statement, and cash flow statement (correct)
Profit and loss statement only
Cash flow statement only

What is the formula for operating margin in the functional perspective?

(Operating expenses - revenues) / operating expenses
(Revenues - operating expenses) / revenues (correct)
(Revenues + operating expenses) / revenues
(Revenues * operating expenses) / revenues

What is one of the challenges in implementing Business Intelligence in finance?

Both a and b (D) Signup and view all the answers

What is the purpose of special liquidity planning software packages?

To produce cash flow forecasts (A) Signup and view all the answers

What metrics are used to measure the success of a newsletter campaign?

Open rate and CTR (in %) (C) Signup and view all the answers

What is the purpose of CRM and systematic newsletter campaign management?

To manage customer relationships (D) Signup and view all the answers

What is re-activation measures used for in customer data tracking?

To re-engage inactive customers (C) Signup and view all the answers

What is the purpose of customer data tracking?

To track customer behavior and preferences (D) Signup and view all the answers

What is the purpose of cross-device retargeting?

To target customers across multiple devices (C) Signup and view all the answers