10 Questions
What is the purpose of Business Intelligence (OLAP) in the functional perspective?
To calculate and display performance indicators and ratios
What type of financial statements are financial KPIs and ratios related to?
Balance sheet, profit and loss statement, and cash flow statement
What is the formula for operating margin in the functional perspective?
(Revenues - operating expenses) / revenues
What is one of the challenges in implementing Business Intelligence in finance?
Both a and b
What is the purpose of special liquidity planning software packages?
To produce cash flow forecasts
What metrics are used to measure the success of a newsletter campaign?
Open rate and CTR (in %)
What is the purpose of CRM and systematic newsletter campaign management?
To manage customer relationships
What is re-activation measures used for in customer data tracking?
To re-engage inactive customers
What is the purpose of customer data tracking?
To track customer behavior and preferences
What is the purpose of cross-device retargeting?
To target customers across multiple devices
Learn about the characteristics and types of performance indicator systems, including their purpose and applications in business strategy implementation.
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