Business Naming Strategies

Study Notes

A business name should be imaginative and not restrictive to future growth or diversity.
Avoid using a name that is too specific, as it may limit your business to a particular area or product.
Consider a name that conjures up intriguing possibilities, such as "Creative Breaks Cornwall".
A strap line can be added to business advertisements, websites, etc. to provide more context, e.g. "Discovering the artist within".
A business name doesn't have to describe or suggest what the business offers, e.g. Amazon, Virgin Group.

Avoid using cliché business names, e.g. Green Fingers Gardening Company, Joe's Bloomers, etc.
These names may seem unique at first, but may not be unique in the long run.
Avoid using names that are too common or generic.

If a business offers lower prices than competitors, consider including this information in the business name.
Use a word like "warehouse" to suggest large quantities at low prices, e.g. "The Fisherman's Warehouse - Cheapest tackle online".

Personalize the business name by including the owner's name, e.g. "Joe's Fisherman's Warehouse".
This can create a feeling of trust and credibility, especially in businesses that involve looking after something valuable.
Including the owner's name can make the business seem more personal and relatable.

Avoid using clip art in business branding, as it can make the business seem unprofessional.
Consider commissioning a graphic designer to create unique and professional branding.
A clean, crisp letterhead is easier to read and more professional than a multi-coloured design.

Brochures can be an important marketing tool for businesses.
Consider hiring a professional designer to create a brochure, as it can pay dividends in the long run.
When hiring a designer, make sure to:
- See examples of their work.
- Ask for a written quotation.
- Insist on copy-ready proofs.