Business Naming and Industry Overview

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Questions and Answers

What is the primary purpose of a project summary?

  • To list the team members involved in the project
  • To provide detailed financial projections
  • To outline the marketing strategy
  • To present highlights, major assumptions, and conclusions (correct)

What is one key consideration when selecting a business name?

  • It must have a historical reference.
  • It should resonate with customer preferences. (correct)
  • It should avoid any ties to the business's mission.
  • It should be the longest name possible.

Which section is NOT included in a project summary?

  • Analysis of competitors (correct)
  • Proposed name of the business
  • Description of the industry
  • Summary of findings and conclusion

Why is the selection of a business name critical?

<p>It directly influences brand identity and customer perception. (C)</p> Signup and view all the answers

What is NOT a factor to consider when selecting a location for a business?

<p>Personal emotional attachment to the area (D)</p> Signup and view all the answers

Which government agency is primarily responsible for ensuring trade names are unique in the Philippines?

<p>Department of Trade and Industry (A)</p> Signup and view all the answers

What does a business name need to reflect?

<p>The company's philosophical values and culture (B)</p> Signup and view all the answers

What is the role of assumptions in a project summary?

<p>They help summarize the project's major findings. (C)</p> Signup and view all the answers

Which entity must obtain approval from the Securities and Exchange Commission for trade names?

<p>Corporate entities (D)</p> Signup and view all the answers

What is one of the specific requirements for trade name approval in banking operations?

<p>Regulations set by the Bangko Sentral ng Pilipinas (C)</p> Signup and view all the answers

In industry analysis, what should be clearly defined?

<p>The industry and its scope (B)</p> Signup and view all the answers

Which of the following is a key area to consider in an industry analysis?

<p>Major players and market share (D)</p> Signup and view all the answers

What do customer needs and preferences inform according to market demand?

<p>Buying behavior of customers (C)</p> Signup and view all the answers

What is included in the legal and regulatory framework of an industry analysis?

<p>Relevant laws and regulations (C)</p> Signup and view all the answers

Which step is often the final step in the trade name approval process for sole proprietorships and partnerships?

<p>DTI check (D)</p> Signup and view all the answers

What should entrepreneurs consider when choosing a business name?

<p>Legal compliance and target market resonance (C)</p> Signup and view all the answers

What advantage does the stable climate provide for the proposed location?

<p>Reduced likelihood of operational interruptions (D)</p> Signup and view all the answers

What should the project feasibility study begin with?

<p>Basic details of the project and its goals (D)</p> Signup and view all the answers

Why are realistic and measurable assumptions important in feasibility studies?

<p>Unrealistic assumptions can lead to investor doubt. (A)</p> Signup and view all the answers

Which of the following factors is NOT mentioned as a basis for assumptions in feasibility studies?

<p>Employee satisfaction surveys (C)</p> Signup and view all the answers

Which element is essential in the project description?

<p>A detailed timeline and task breakdown (C)</p> Signup and view all the answers

What is a critical question for assessing market feasibility?

<p>Is there a similar product/service that could prevent success? (A)</p> Signup and view all the answers

What is one of the four critical questions related to project feasibility?

<p>Is the project feasible in terms of market conditions? (D)</p> Signup and view all the answers

Which pricing strategy involves starting with a low price to attract customers?

<p>Penetration Pricing (D)</p> Signup and view all the answers

What is a major component often provided in a project's summary?

<p>Descriptions of major assumptions (C)</p> Signup and view all the answers

What does a strategic location provide for a project?

<p>Unique opportunities and advantages (D)</p> Signup and view all the answers

Which aspect is highlighted as critical for a business venture's feasibility?

<p>Government programs indicating support or challenges (A)</p> Signup and view all the answers

What is the consequence of continuing a project without sufficient market demand?

<p>Project failure (B)</p> Signup and view all the answers

What might cause doubt and loss of interest among investors?

<p>Unrealistic assumptions in the study (B)</p> Signup and view all the answers

What does a stable climate allow for in terms of project operations?

<p>Year-round operational capabilities (C)</p> Signup and view all the answers

What does competitive advantage enable a business to do?

<p>Gain an edge over its competitors that is hard to copy (A)</p> Signup and view all the answers

What outcome should a project aim to produce for the company?

<p>A tangible product or service (B)</p> Signup and view all the answers

What is the primary responsibility of the proponent in a feasibility study?

<p>To provide specific conclusions and recommendations (B)</p> Signup and view all the answers

What indicates a high probability of feasibility for a project?

<p>All critical questions answered positively (C)</p> Signup and view all the answers

What does the investor's binary decision making entail?

<p>To either implement or abandon the project (C)</p> Signup and view all the answers

What happens upon the investor's commitment of funds?

<p>The proponent develops a detailed business plan (D)</p> Signup and view all the answers

Which of the following statements represents a negative feasibility indicator?

<p>A definitive conclusion cannot be reached (A)</p> Signup and view all the answers

What is the significance of the proponent's evaluation?

<p>To summarize conclusions and recommendations (C)</p> Signup and view all the answers

Why might the investor's final decision differ from the proponent's recommendations?

<p>The investor has additional information not presented (A)</p> Signup and view all the answers

What does the proponent evaluate to arrive at conclusions regarding organizational feasibility?

<p>The organizational setup of the project (A)</p> Signup and view all the answers

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Study Notes

Project Summary

  • A project summary is an overview of the study, summarizing major findings and conclusions.

Proposed Name of the Business

  • Choosing a business name is essential for brand identity and customer perception.
  • The name should reflect business identity, align with philosophical values and culture, be memorable, and appeal to the target audience.

Government Requirements for Trade Name Approval

  • The Department of Trade and Industry (DTI) ensures trade names are unique and not registered.
  • Sole proprietorships and partnerships only require DTI approval.
  • Corporations need DTI and Securities and Exchange Commission (SEC) approval.
  • Businesses involving banking operations need approval from the Bangko Sentral ng Pilipinas (BSP).

Description of the Industry

  • Industry analysis examines productive enterprises that produce or supply goods, services, or income.
  • Key areas of analysis include industry overview, competitive landscape, market demand, and industry regulations.

Description of the Project

  • The project description details the project scope, tasks, timeline, and end result.
  • Market feasibility assesses whether there is a need, want, and demand for the product or service.

Pricing Strategies

  • Penetration Pricing: Initially low price for a high-quality product, later increasing the price.
  • Price Skimming: Initially high price for a new, low-quality product, later reducing the price.
  • Premium Pricing: High price for high-quality goods.
  • Loss Leader: Low price used to attract customers, hoping they will purchase other products with higher profit margins.

Location of the Project

  • Strategic location offers economic, political, or military advantages due to proximity to resources, transportation routes, etc.
  • It should provide competitive advantage and ensure maximum efficiency.
  • Climate, temperature, and weather conditions should be considered.

Highlights of Major Assumptions

  • Assumptions are based on past experiences of similar businesses, current market trends, government programs, and regulations.
  • Assumptions should be realistic and measurable to prevent doubt from investors.
  • They help answer questions about project goals, scope, timeline, resources, and constraints.

Summary of Findings and Conclusions

  • The summary of findings and conclusions encapsulates the study's results and recommendations.
  • Key considerations include:
    • Market feasibility
    • Technical feasibility
    • Organizational feasibility
    • Financial feasibility
  • The proponent provides conclusions and recommendations for each area.
  • If all four feasibility questions are answered positively, the project is likely to be successful.
  • A negative answer to any of the questions raises potential challenges for the project.

Proponent's Role

  • The proponent is responsible for providing conclusions and recommendations for each area of the feasibility study.
  • They do not guarantee the success of the project, but provide an evaluation based on the gathered evidence.

Investor's Decision

  • The investor decides whether to implement the project (committing funds) or abandon it.
  • If the investor decides to proceed, the proponent develops a detailed business plan.

Conclusion and Recommendations

  • The proponent summarizes conclusions and recommendations, resulting in a general conclusion based on the study.
  • The investor's final decision may differ from the proponent's recommendations.
  • A clear and decisive conclusion is essential for the investor's decision-making process.

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