Kapitel 1: Business Model Overview and Strategy
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Questions and Answers

What pricing strategy is used for printers and ink cartridges?

  • Low margin for printers and high margin for cartridges (correct)
  • High margin for printers and low margin for cartridges
  • High margin for both printers and cartridges
  • Equal margin for printers and cartridges
  • In systems with a service component, what is a common tactic to ensure customer retention?

  • Providing low-cost service plans
  • Implementing multi-year contracts (correct)
  • Enhancing competition among service providers
  • Offering an easy cancellation policy
  • How do mobile communication service providers typically structure their pricing models?

  • Constant pricing throughout the contract
  • Free service for the first year with high costs thereafter
  • Initial high prices followed by discounts
  • Low initial prices followed by price increases upon renewal (correct)
  • What common characteristic do multicomponent pricing models exploit?

    <p>Lock-in effects</p> Signup and view all the answers

    Which example is indicative of a complementary relationship in pricing models?

    <p>Printers and ink cartridges</p> Signup and view all the answers

    Why are OEM's cartridges significant to printers in multicomponent pricing models?

    <p>They ensure proper functionality of the printer</p> Signup and view all the answers

    What feature commonly increases the margin in mobile communication pricing?

    <p>Short message services</p> Signup and view all the answers

    Which of the following items illustrates a common practice in value capturing models?

    <p>Integrating higher-than-industry standard rates for replacements</p> Signup and view all the answers

    What role does business strategy play in relation to business models?

    <p>It gives guidance and direction, influencing business model choice.</p> Signup and view all the answers

    Which framework is commonly used for developing business models?

    <p>Business Model Canvas</p> Signup and view all the answers

    How can a business model be structured?

    <p>It can be divided into submodels and components.</p> Signup and view all the answers

    What is the relationship between business models and business process models?

    <p>Business models guide the details laid out in business process models.</p> Signup and view all the answers

    What factor is essential for the evolution of the business model concept?

    <p>Adaption of changing market needs and perspectives by researchers.</p> Signup and view all the answers

    What does the Business Model Canvas help to design?

    <p>Submodels and components of a business model.</p> Signup and view all the answers

    At what time period was the business model concept developed?

    <p>Around the turn of the millennium.</p> Signup and view all the answers

    Which of the following is NOT a component relevant to business models?

    <p>Capacities and skills of employees.</p> Signup and view all the answers

    What is a key benefit of the platform model?

    <p>It facilitates business interactions between third parties.</p> Signup and view all the answers

    What type of growth pattern is typically associated with the platform model?

    <p>A low growth phase followed by a rapid increase.</p> Signup and view all the answers

    What is a significant risk associated with the platform model?

    <p>Participants may try to bypass the platform.</p> Signup and view all the answers

    Which of the following describes the scalability of the platform model?

    <p>Highly scalable with positive network externalities.</p> Signup and view all the answers

    What challenge does the platform model face during its buildup phase?

    <p>Difficulty in mobilizing a critical mass of participants.</p> Signup and view all the answers

    What is a key characteristic of the growth dynamics in a machine or plant model?

    <p>Flat output curve capped by asset capacity</p> Signup and view all the answers

    In terms of scalability, how is the product model generally described?

    <p>Highly scalable as units can be adjusted to meet demand</p> Signup and view all the answers

    What type of products are typically associated with the product model?

    <p>Standardized goods driven by consumer perception</p> Signup and view all the answers

    What is one of the main risks associated with the product model?

    <p>Changes in demand according to the product lifecycle</p> Signup and view all the answers

    Why is the machine or plant model considered predictable?

    <p>It typically has stable operating costs</p> Signup and view all the answers

    How does capital intensity differ between the product model and the machine or plant model?

    <p>The machine or plant model has high capital intensity with long depreciation periods</p> Signup and view all the answers

    What determines the output type in the machine or plant model?

    <p>Specifications defined during asset development</p> Signup and view all the answers

    Which of the following sectors is an example of the machine or plant model?

    <p>Freight transport and mining operations</p> Signup and view all the answers

    What is a common characteristic of multicomponent pricing models involving printers and ink cartridges?

    <p>Both printers and ink cartridges are designed as a closed system.</p> Signup and view all the answers

    In the context of multicomponent pricing, what is the incentive provided to customers for service components?

    <p>Customers are often forced to buy OEM's service.</p> Signup and view all the answers

    What pricing strategy is displayed in mobile communications after the initial period of service?

    <p>Prices typically increase upon automatic renewal.</p> Signup and view all the answers

    What do multicomponent pricing models often exploit to increase revenue?

    <p>Low transparency and selective price sensitivity.</p> Signup and view all the answers

    Which of the following is NOT a typical example of a multicomponent pricing model?

    <p>Razor systems and fixed utility plans.</p> Signup and view all the answers

    What role do service contracts play in multicomponent pricing models?

    <p>They are often offered as multi-year contracts to customers.</p> Signup and view all the answers

    Which of the following best describes the concept of 'value capturing' in business models?

    <p>Designing systems to ensure continual revenue through additional services.</p> Signup and view all the answers

    What is often a consequence of low transparency in multicomponent pricing models?

    <p>Customers may feel misled, yet remain loyal due to lock-in effects.</p> Signup and view all the answers

    Study Notes

    Business Model Overview

    • A business model comprises products, services, capabilities, and resources, integrating customer, partner, and supplier interactions.
    • Business models can be segmented into submodels and components for deeper analysis.

    Business Strategy and Model Mechanics

    • Business strategy directs the choice of the business model, establishing essential guidance and direction.
    • The detailed workings of a business model are further elaborated within a business process model.

    Business Model Canvas

    • The Business Model Canvas is a popular framework used to design and develop business models effectively.
    • It aids in formulating various submodels and components of a business.

    Evolution of Business Model Concept

    • The concept of business models emerged around the year 2000 and has continuously evolved.
    • Researchers view business models from multiple perspectives, considering different aspects and definitions.

    Multicomponent Pricing Models

    • Printers are commonly sold at low margins, while high-margin ink cartridges create a closed system limit with only original equipment manufacturer (OEM) products.
    • Other pairings include coffee machines with capsules and razors with blades, exemplifying low-cost hardware coupled with high-margin consumables.

    Service Components in Pricing Models

    • Some models integrate service components available through multi-year contracts, obliging customers to engage with OEM services (e.g., in sectors like automotive and software).

    Mobile Communication Pricing Structure

    • Initially, basic mobile services are offered at low prices, but after the renewal period, prices typically increase, allowing for additional high-margin features.
    • Such pricing models often leverage low transparency and selective price sensitivity, impacting consumers' purchasing behaviors.

    Value-Capturing and Value-Creation Models

    • The study module outlines different segments focused on understanding both value-capturing and value-creation models in business.

    Scalability of Business Models

    • The product model involves development and mass production of goods, showing positive scalability linked to sales volume.
    • The growth pattern is linear, driven by units sold, while risks include fluctuating consumer demand over a product's lifecycle.

    Platform Model Characteristics

    • Platform models generate value by facilitating connections between third-party businesses and monetizing those transactions.
    • Growth typically follows a "hockey stick" curve, starting slow and increasing rapidly once critical mass is achieved.
    • High capital intensity is required initially before transitioning to lower ongoing costs as the platform grows.

    Key Risks in the Platform Model

    • The risk of participants bypassing the platform can undermine its success.
    • Maintenance of platform hygiene becomes imperative as the user base expands.

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    Description

    Explore the intricacies of business models, including their components, strategies, and evolution. Learn about frameworks like the Business Model Canvas and understand how various pricing models affect business decisions.

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