Examen Rápido BMC - Tecmilenio

Business Model Canvas

A strategic management template to visualize and design business models.

Customer Segments

• Identify specific groups of customers to serve
• Characteristics:
  • Demographics (age, gender, etc.)
  • Psychographics (lifestyle, values, etc.)
  • Behavioral patterns (usage, buying habits, etc.)
  • Needs and wants

Value Proposition

• Unique value offered to customers
• Types:
  • Quantitative (e.g., price, quality)
  • Qualitative (e.g., convenience, design)
  • Functional (e.g., solving a problem)
  • Emotional (e.g., status, experience)

Channels

• Communication, sales, and distribution channels
• Types:
  • Direct (e.g., online sales, face-to-face)
  • Indirect (e.g., partnerships, distributors)
  • Own (e.g., company-owned stores)
  • Partner (e.g., franchise, joint venture)

Customer Relationships

• Types of relationships with customers
• Types:
  • Personalized (e.g., dedicated support, loyalty programs)
  • Self-service (e.g., online platforms, FAQs)
  • Automated (e.g., chatbots, email marketing)
  • Communities (e.g., forums, social media)

Revenue Streams

• Ways to generate revenue
• Types:
  • Transaction-based (e.g., sales, commissions)
  • Recurring (e.g., subscriptions, lease)
  • Asset-based (e.g., licensing, royalties)
  • Advertising-based (e.g., ads, sponsorships)

Partners

• Strategic partnerships and collaborations
• Types:
  • Suppliers (e.g., raw materials, services)
  • Partners (e.g., joint ventures, co-creation)
  • Network effects (e.g., platforms, marketplaces)

Key Activities

• Essential operations to deliver the value proposition
• Examples:
  • Production and manufacturing
  • Marketing and sales
  • Research and development
  • Logistics and supply chain management

Key Resources

• Essential assets and capabilities
• Examples:
  • Human resources (e.g., employees, skills)
  • Financial resources (e.g., funding, investments)
  • Physical resources (e.g., infrastructure, equipment)
  • Intellectual property (e.g., patents, trademarks)

Cost Structure

• Key cost drivers and expenses
• Examples:
  • Fixed costs (e.g., salaries, rent)
  • Variable costs (e.g., production, marketing)
  • Economies of scale (e.g., bulk purchasing, outsourcing)
  • Economies of scope (e.g., shared resources, diversification)