Business Mission Statements

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Questions and Answers

What is the difference between a vision and a mission statement?

  • A vision is about achieving more, while a mission is about customer satisfaction.
  • A vision outlines the daily tasks, while a mission is the long-term objective.
  • A vision is the ultimate end goal, while a mission outlines how to achieve that goal. (correct)
  • A vision focuses on short-term goals, while a mission focuses on long-term objectives.

What is Microsoft's vision statement primarily focused on?

  • Improving the health of their community and the world.
  • Empowering every person and organization on the planet to achieve more.
  • Organizing the world's information to make it universally accessible.
  • Having a computer on every desk and in every home using great software. (correct)

What is Google's mission focused on?

  • Organizing the world's information to make it universally accessible and useful. (correct)
  • Empowering every person and organization on the planet to achieve more.
  • Improving the health of their community and the world.
  • Building a place where people can find and discover anything they might want to buy online.

What key aspect is highlighted in Amazon's mission statement?

<p>Being the Earth's most customer-centric company. (B)</p> Signup and view all the answers

What is unique about the Johns Hopkins Hospital mission mentioned in the text?

<p>Setting the standard of excellence in patient care. (D)</p> Signup and view all the answers

What should be established before running significant marketing campaigns?

<p>Vision, mission, and values. (B)</p> Signup and view all the answers

Which statement best describes a vision?

<p>'It's like creating a world where your business makes a difference.' (C)</p> Signup and view all the answers

'Empowering every person and every organization on the planet to achieve more' is an example of a ___________ statement.

<p>Mission (C)</p> Signup and view all the answers

'To build a place where people can come to find and discover anything they might want to buy online.' What type of statement is this?

<p>'To build a place where people can come to find and discover anything they might want to buy online' (B)</p> Signup and view all the answers

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