Business Mission Statements
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Questions and Answers

What is the difference between a vision and a mission statement?

  • A vision is about achieving more, while a mission is about customer satisfaction.
  • A vision outlines the daily tasks, while a mission is the long-term objective.
  • A vision is the ultimate end goal, while a mission outlines how to achieve that goal. (correct)
  • A vision focuses on short-term goals, while a mission focuses on long-term objectives.

    • What is Microsoft's vision statement primarily focused on?

  • Improving the health of their community and the world.
  • Empowering every person and organization on the planet to achieve more.
  • Organizing the world's information to make it universally accessible.
  • Having a computer on every desk and in every home using great software. (correct)

    • What is Google's mission focused on?

  • Organizing the world's information to make it universally accessible and useful. (correct)
  • Empowering every person and organization on the planet to achieve more.
  • Improving the health of their community and the world.
  • Building a place where people can find and discover anything they might want to buy online.

    • What key aspect is highlighted in Amazon's mission statement?

    <p>Being the Earth's most customer-centric company.</p> Signup and view all the answers

    What is unique about the Johns Hopkins Hospital mission mentioned in the text?

    <p>Setting the standard of excellence in patient care.</p> Signup and view all the answers

    What should be established before running significant marketing campaigns?

    <p>Vision, mission, and values.</p> Signup and view all the answers

    Which statement best describes a vision?

    <p>'It's like creating a world where your business makes a difference.'</p> Signup and view all the answers

    'Empowering every person and every organization on the planet to achieve more' is an example of a ___________ statement.

    <p>Mission</p> Signup and view all the answers

    'To build a place where people can come to find and discover anything they might want to buy online.' What type of statement is this?

    <p>'To build a place where people can come to find and discover anything they might want to buy online'</p> Signup and view all the answers

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