Business Intelligence & Decision Support Systems

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Questions and Answers

Which factor presents the LEAST influence on the success of a Decision Support System (DSS)?

  • The programming language in which the DSS is developed. (correct)
  • The degree of user involvement in the design process.
  • The quality and relevance of the data used.
  • The alignment of the DSS with the organization's strategic goals.

What is the primary difference between supervised and unsupervised learning in data mining?

  • Unsupervised learning can only be applied to numerical data, while supervised learning can handle categorical data.
  • Unsupervised learning is used for classification tasks, while supervised learning is used for clustering.
  • Supervised learning requires labeled data for training, while unsupervised learning does not. (correct)
  • Supervised learning algorithms are typically faster than unsupervised learning algorithms.

How does the architecture of business intelligence (BI) contribute to decision-making within an organization?

  • By ensuring data security and preventing unauthorized access to sensitive information.
  • By automating routine tasks and reducing the need for human intervention.
  • By optimizing marketing campaigns and increasing customer engagement.
  • By providing a framework for collecting, storing, analyzing, and disseminating information. (correct)

What is the main goal of applying normalization techniques like decimal scaling or min-max normalization to data?

<p>To ensure that all attributes have the same scale, preventing attributes with larger scales from dominating the analysis. (D)</p> Signup and view all the answers

In the context of classification methods, what does evaluating the criteria primarily help determine?

<p>The algorithm's ability to accurately predict outcomes on unseen data. (A)</p> Signup and view all the answers

How do AI and intelligent agents MOST effectively enhance knowledge management within organizations?

<p>By facilitating knowledge discovery, sharing, and application through intelligent search and recommendation systems. (D)</p> Signup and view all the answers

What role does the 'confusion matrix' play in evaluating the performance of a classification model?

<p>It summarizes the predicted versus actual values, allowing for the calculation of metrics like precision and recall. (D)</p> Signup and view all the answers

What best describes the primary function of 'knowledge engineering' in the development of expert systems?

<p>Acquiring, representing, and validating knowledge from human experts to encode it into a format usable by the expert system. (B)</p> Signup and view all the answers

How would you differentiate an 'open cycle system' from a 'closed cycle system'?

<p>Open cycle systems have external interactions and feedback loops, while closed cycle systems operate without external influences or feedback. (C)</p> Signup and view all the answers

In the context of web mining, what distinguishes 'web content mining' from 'web usage mining'?

<p>Web content mining focuses on extracting useful information from web pages, while web usage mining analyzes user behavior and navigation patterns. (B)</p> Signup and view all the answers

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Flashcards

Business Intelligence Architecture

The architecture that involves various stages such as data acquisition, storage, analysis, and presentation to support business decision-making.

Decision Support System (DSS)

A system that aids decision-making through data analysis, modeling, and simulation, helping users make informed choices.

Knowledge Management System (KMS) Cycle

A cyclical information system used to manage knowledge creation, sharing, and application within an organization.

Data Normalization Techniques

Techniques that transform numerical data to a standard range (e.g., 0 to 1) to prevent attributes with larger values from dominating others.

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K-means Algorithm

Algorithm for grouping data points into clusters based on similarity, where 'k' represents the number of clusters.

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Rosenblatt Perceptron

A form of neural network with a simple structure, consisting of input and output layers, and capable of learning linear patterns. Invented by Frank Rosenblatt.

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Market Basket Analysis

Data analysis technique that reveals associations between items purchased together, uncovering patterns in customer buying behavior.

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Web Mining

Crawling, analyzing information from the web to determine user behavior, trends, and marketing opportunities

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Tactical Planning

A model that optimizes logistics resources to support plans to achieve short to medium term objectives.

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Artificial Intelligence

The process of creating machine capabilities to perform tasks that typically require human intelligence.

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Study Notes

  • Paper/Subject Code: 88703 / Business Intelligence.
  • Total Marks: 75
  • Duration: 2½ Hours
  • All questions are compulsory.
  • Make suitable assumptions wherever necessary and state them where made.
  • Answers to the same question must be written together.
  • Numbers to the right indicate marks.
  • Draw neat labeled diagrams wherever necessary.
  • Non-programmable calculators are allowed.

Business Intelligence

  • Business intelligence involves the architecture of business intelligence.
  • Different phases exist in the development of a business intelligence system.

Decision Support System (DSS)

  • A decision support system (DSS) aids in decision-making.
  • Factors affect the degree of success of the DSS.
  • Decisions can be classified according to their nature and scope.
  • A system can be defined as a closed cycle or an open cycle.
  • Describe different phases in the development of a DSS.

Modeling

  • Mathematical models for decision-making have phases in their development.
  • Mathematical models can be divided according to their characteristics, probabilistic nature, and temporal dimension.

Data Mining

  • Data mining involves discovering patterns in large data sets.
  • It has real-life applications.
  • Categorical and numerical attributes can give a proper example.
  • Supervised learning uses labeled data for training.
  • Unsupervised learning does not require labeled data.

Normalization Techniques

  • Decimal scaling involves moving the decimal point in values to scale them.
  • In min-max normalization, values are scaled to a range, often between 0 and 1.

Classification Methods

  • Criteria can evaluate classification methods.
  • Top-down induction of decision trees involves recursive partitioning of the data.
  • A process for top-down induction of decision trees includes components such as attribute selection.
  • Naive Bayesian classifiers are probabilistic classifiers based on Bayes' theorem.
  • K-means algorithm is a method for cluster analysis.
  • The Rosenblatt perceptron is a neural network model.
  • Confusion matrix summarizes the performance of a classification algorithm.

Web Mining methods

  • Market basket analysis identifies associations between items.
  • Web mining methods serve multiple purposes.
  • "Tactical planning" optimization model is used for logistics planning.
  • The Charnes-Cooper-Rhodes (CCR) model assesses the efficiency of decision-making units.
  • An efficient frontier represents a set of optimal solutions.
  • Relational marketing uses data mining for database marketing applications.

Knowledge Management

  • Knowledge management refers to the process of capturing, distributing, and effectively using organizational knowledge.
  • Data is raw facts.
  • Information is data organized with context.
  • Knowledge is the understanding gained through experience or study.
  • The knowledge management system (KMS) cycle details managing knowledge within an organization.
  • Artificial Intelligence (AI) and intelligent agents support knowledge management.
  • Knowledge management is related to knowledge portals.
  • Characteristics of artificial intelligence involves learning.
  • Knowledge engineering involves acquiring knowledge from human experts and coding it into a system.
  • Expert systems have many applications.

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