d271 - exam 1 - ch3.2 - med
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Questions and Answers

What is an essential component emphasized for achieving relevance, scale, and customer loyalty in every African territory?

  • Packaging
  • Pricing strategy
  • Advertising campaign
  • Brand (correct)

    • Why did Coca-Cola refuse to allow a bottler in the DRC to put Coke in standard plastic bottles?

  • To maintain consistent brand standards (correct)
  • To decrease production costs
  • To compete with local beverages
  • To test consumer preferences

    • How does the text describe African consumers' attitude towards brands?

  • Highly conscious (correct)
  • Indifferent
  • Easily influenced
  • Unaware

    • What does Alex Cummings stress about the Coca-Cola brand in Africa?

    <p>Reliability and permanence</p> Signup and view all the answers

    Why does the text mention that African consumers place great value on brands they can trust?

    <p>Due to greater uncertainty in their daily lives</p> Signup and view all the answers

    What is one of the key roles of Kaskazi’s sales representatives in addition to delivering goods?

    <p>Offering insights on competition and market trends</p> Signup and view all the answers

    According to Oxford University economist Paul Collier, what drives the miracle of productivity?

    <p>Scale and connectivity</p> Signup and view all the answers

    What has hampered the development of clusters in African cities according to Paul Collier's thesis?

    <p>Congested sprawl</p> Signup and view all the answers

    What plays a significant role in supporting the development of industrial clusters in Morocco?

    <p>Exemption from customs duties</p> Signup and view all the answers

    'Last mile' delivery by African entrepreneurs like Kaskazi Network primarily focuses on delivering goods to which types of establishments?

    <p>'Mom and Pop' shops and kiosks</p> Signup and view all the answers

    'Scale and specialization' are emphasized by Paul Collier as drivers of what economic phenomenon?

    <p>'Miracle of productivity'</p> Signup and view all the answers

    What is another term used to describe the business model of Kaskazi Network?

    <p>Last mile delivery service provider</p> Signup and view all the answers

    What is a key aspect of a business ecosystem in Africa, as discussed in the text?

    <p>Access to reliable power and water supply</p> Signup and view all the answers

    Why do global businesses investing in Africa often seek local partners?

    <p>To better understand the local market and environment</p> Signup and view all the answers

    What lesson did South Africa’s Public Investment Corporation (PIC) learn from its investments in African firms?

    <p>The importance of being actively involved in African investments</p> Signup and view all the answers

    How did Coca-Cola achieve having its products available in every village in Africa?

    <p>By incentivizing its partners to distribute its products effectively</p> Signup and view all the answers

    What did the example of CEO Dan Matjila from South Africa highlight about investing in Africa?

    <p>The necessity of conducting thorough due diligence before investments</p> Signup and view all the answers

    Why is it important for businesses to select the right partners according to the text?

    <p>To better mobilize partners around business objectives</p> Signup and view all the answers

    What did Alex Cummings, associated with Coca-Cola, emphasize about the company's distribution strategy in Africa?

    <p>Incentivizing partners to reach consumers effectively</p> Signup and view all the answers

    Why do multinationals often need a robust ecosystem of local partners in Africa?

    <p>To detect and manage risks effectively</p> Signup and view all the answers

    What was one key reason for Kellogg partnering with Tolaram Africa as mentioned in the text?

    <p>For marketing and distributing food products to African consumers</p> Signup and view all the answers

    What does Ng’ang’a Wanjohi's Kaskazi Network focus on as discussed in the text?

    <p>Specializing in 'last mile' delivery of various consumer goods in Africa</p> Signup and view all the answers

    What was the primary reason Renault chose to locate its plant in Tanger Automotive City?

    <p>To access both the European and Moroccan markets</p> Signup and view all the answers

    What is the key lesson from the experience of African nations with special economic zones (SEZs)?

    <p>African nations have been too reliant on the 'build it and see what comes' approach to SEZ development</p> Signup and view all the answers

    What is the primary advantage of industry-specific hubs like Tanger Automotive City and Hawassa over more general SEZs in Africa?

    <p>They are more successful at stimulating the development of supportive industry clusters</p> Signup and view all the answers

    What is an example of an informally-developed industry cluster that has emerged in Africa?

    <p>The information and communication technology (ICT) sector around Nairobi's Ngong Road</p> Signup and view all the answers

    What was Coca-Cola's response when a bottler in the DRC wanted to use standard plastic bottles instead of the iconic curved ones?

    <p>Coca-Cola insisted that its brand standards be maintained everywhere</p> Signup and view all the answers

    What did Coca-Cola do to support its employees during the Ebola epidemic in West Africa?

    <p>Coca-Cola provided training to its employees on how to avoid getting infected with Ebola</p> Signup and view all the answers

    What was Coca-Cola's approach to building a strong presence in Africa?

    <p>Coca-Cola prioritized acquiring new brands and facilities to achieve greater local relevance and scale</p> Signup and view all the answers

    What was the key reason for Coca-Cola's success in making its brand widely loved in Africa?

    <p>Coca-Cola's deep commitment and support from its executives, such as Cummings</p> Signup and view all the answers

    What was Coca-Cola's rationale for rejecting the bottler's proposal to use standard plastic bottles in the DRC?

    <p>Coca-Cola wanted to maintain its brand image and perceived value in the African market</p> Signup and view all the answers

    What was the key strategic step that Coca-Cola took to expand its presence in Africa?

    <p>Prioritizing acquisitions and partnerships to achieve greater local relevance and scale</p> Signup and view all the answers

    What was the key reason Coca-Cola's leadership team was able to effectively navigate the challenges posed by the Ebola epidemic in West Africa?

    <p>Coca-Cola's leadership team, led by Cummings, demonstrated a deep commitment to supporting the affected communities</p> Signup and view all the answers

    What was the key strategic rationale behind Coca-Cola's acquisition of a stake in the Nigerian juice and dairy company CHI in 2016?

    <p>To gain a foothold in the fast-growing African juice and dairy sectors</p> Signup and view all the answers

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