d271 - exam 1 - ch3.2

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What is an essential component emphasized for achieving relevance, scale, and customer loyalty in every African territory?

Packaging

Pricing strategy

Advertising campaign

Brand (correct)

Why did Coca-Cola refuse to allow a bottler in the DRC to put Coke in standard plastic bottles?

To maintain consistent brand standards (correct)

To decrease production costs

To compete with local beverages

To test consumer preferences

How does the text describe African consumers' attitude towards brands?

Highly conscious (correct)

Indifferent

Easily influenced

Unaware

What does Alex Cummings stress about the Coca-Cola brand in Africa?

Reliability and permanence Signup and view all the answers

Why does the text mention that African consumers place great value on brands they can trust?

Due to greater uncertainty in their daily lives Signup and view all the answers

What is one of the key roles of Kaskazi’s sales representatives in addition to delivering goods?

Offering insights on competition and market trends Signup and view all the answers

According to Oxford University economist Paul Collier, what drives the miracle of productivity?

Scale and connectivity Signup and view all the answers

What has hampered the development of clusters in African cities according to Paul Collier's thesis?

Congested sprawl Signup and view all the answers

What plays a significant role in supporting the development of industrial clusters in Morocco?

Exemption from customs duties Signup and view all the answers

'Last mile' delivery by African entrepreneurs like Kaskazi Network primarily focuses on delivering goods to which types of establishments?

'Mom and Pop' shops and kiosks Signup and view all the answers

'Scale and specialization' are emphasized by Paul Collier as drivers of what economic phenomenon?

'Miracle of productivity' Signup and view all the answers

What is another term used to describe the business model of Kaskazi Network?

Last mile delivery service provider Signup and view all the answers

What is a key aspect of a business ecosystem in Africa, as discussed in the text?

Access to reliable power and water supply Signup and view all the answers

Why do global businesses investing in Africa often seek local partners?

To better understand the local market and environment Signup and view all the answers

What lesson did South Africa’s Public Investment Corporation (PIC) learn from its investments in African firms?

The importance of being actively involved in African investments Signup and view all the answers

How did Coca-Cola achieve having its products available in every village in Africa?

By incentivizing its partners to distribute its products effectively Signup and view all the answers

What did the example of CEO Dan Matjila from South Africa highlight about investing in Africa?

The necessity of conducting thorough due diligence before investments Signup and view all the answers

Why is it important for businesses to select the right partners according to the text?

To better mobilize partners around business objectives Signup and view all the answers

What did Alex Cummings, associated with Coca-Cola, emphasize about the company's distribution strategy in Africa?

Incentivizing partners to reach consumers effectively Signup and view all the answers

Why do multinationals often need a robust ecosystem of local partners in Africa?

To detect and manage risks effectively Signup and view all the answers

What was one key reason for Kellogg partnering with Tolaram Africa as mentioned in the text?

For marketing and distributing food products to African consumers Signup and view all the answers

What does Ng’ang’a Wanjohi's Kaskazi Network focus on as discussed in the text?

Specializing in 'last mile' delivery of various consumer goods in Africa Signup and view all the answers

What was the primary reason Renault chose to locate its plant in Tanger Automotive City?

To access both the European and Moroccan markets Signup and view all the answers

What is the key lesson from the experience of African nations with special economic zones (SEZs)?

African nations have been too reliant on the 'build it and see what comes' approach to SEZ development Signup and view all the answers

What is the primary advantage of industry-specific hubs like Tanger Automotive City and Hawassa over more general SEZs in Africa?

They are more successful at stimulating the development of supportive industry clusters Signup and view all the answers

What is an example of an informally-developed industry cluster that has emerged in Africa?

The information and communication technology (ICT) sector around Nairobi's Ngong Road Signup and view all the answers

What was Coca-Cola's response when a bottler in the DRC wanted to use standard plastic bottles instead of the iconic curved ones?

Coca-Cola insisted that its brand standards be maintained everywhere Signup and view all the answers

What did Coca-Cola do to support its employees during the Ebola epidemic in West Africa?

Coca-Cola provided training to its employees on how to avoid getting infected with Ebola Signup and view all the answers

What was Coca-Cola's approach to building a strong presence in Africa?

Coca-Cola prioritized acquiring new brands and facilities to achieve greater local relevance and scale Signup and view all the answers

What was the key reason for Coca-Cola's success in making its brand widely loved in Africa?

Coca-Cola's deep commitment and support from its executives, such as Cummings Signup and view all the answers

What was Coca-Cola's rationale for rejecting the bottler's proposal to use standard plastic bottles in the DRC?

Coca-Cola wanted to maintain its brand image and perceived value in the African market Signup and view all the answers

What was the key strategic step that Coca-Cola took to expand its presence in Africa?

Prioritizing acquisitions and partnerships to achieve greater local relevance and scale Signup and view all the answers

What was the key reason Coca-Cola's leadership team was able to effectively navigate the challenges posed by the Ebola epidemic in West Africa?

Coca-Cola's leadership team, led by Cummings, demonstrated a deep commitment to supporting the affected communities Signup and view all the answers

What was the key strategic rationale behind Coca-Cola's acquisition of a stake in the Nigerian juice and dairy company CHI in 2016?

To gain a foothold in the fast-growing African juice and dairy sectors Signup and view all the answers

d271 - exam 1 - ch3.2 - med

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