Business Idea Generation and Opportunity Recognition
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Questions and Answers

What are the central characteristics of an opportunity?

Potential economic value, Novelty or newness, Perceived desirability

How is a Business Model (B.M.) defined?

A conceptual framework that describes how a company creates, delivers, and extracts value.

What are the 4 core areas of a Business Model according to the provided content?

  • Infrastructure
  • The Offering (Customer Value Proposition - CVP) (correct)
  • Financial Viability (correct)
  • Customers (correct)
  • Internal analysis serves to assess strengths and weaknesses within the organization.

    <p>True</p> Signup and view all the answers

    What does the TOWS (Qualitative Strategic Analysis) Matrix help to identify based on strengths and weaknesses?

    <p>strategy</p> Signup and view all the answers

    Match the following terms with their definitions:

    <p>Value Chain Analysis = Operational plan Porter´s Value Chain Model = Operational plan adapted to the business FODA = Internal and external assessment TOWS Matrix = Strategic analysis based on strengths and weaknesses</p> Signup and view all the answers

    What are the three central characteristics that most definitions of opportunity include?

    <p>Potential economic value, novelty or newness, perceived desirability</p> Signup and view all the answers

    What is a Business Model (B.M.)?

    <p>A conceptual framework that describes how a company creates, delivers, and extracts value.</p> Signup and view all the answers

    What are the four core areas of a Business Model?

    <p>Infrastructure</p> Signup and view all the answers

    Internal and External Analysis are important components when analyzing a business.

    <p>True</p> Signup and view all the answers

    Strengths and Weaknesses are part of the ______ assessment of the organization.

    <p>internal</p> Signup and view all the answers

    What does the TOWS Matrix serve for?

    <p>To formulate a strategy based on strengths, weaknesses, opportunities, and threats.</p> Signup and view all the answers

    Match the following terms with their descriptions:

    <p>Value Chain Analysis = Operational plan associated with selling and supply chain decisions Porter's Value Chain Model = Model focusing on operational plans and profitability through activities TOWS Matrix = Strategic tool for formulating strategies based on SWOT analysis</p> Signup and view all the answers

    Study Notes

    Business Idea Generation and Opportunity Recognition

    • An opportunity is an apparent way of generating value (profit/social/environmental) through unique, novel, or desirable products, services, and processes that have not been previously exploited.
    • Three central characteristics of an opportunity include: • Potential economic value (capacity to generate net profits) • Novelty or newness • Perceived desirability

    Business Model (BM)

    • A conceptual framework that describes how a company creates, delivers, and extracts value.
    • Includes a network of activities and resources to create a sustainable and scalable business that delivers value to target customers.
    • 4 parts of a Business Model: • The Offering (Customer Value Proposition - CVP): explains how to help customers do something more inexpensively, easily, effectively, or quickly than before. • Customers: people who populate the segments of a market that the offering is serving. • Infrastructure: tangible and intangible resources (people, technology, products, spare parts, suppliers, partners, facilities, cash, etc.) needed to deliver the CVP. • Financial Viability: defines the revenues and cost structures a business needs to meet its operating expenses and financial obligations.

    The Business Model Canvas

    • A tool to describe, design, innovate, and iterate business models.
    • Consists of: • How? (Key Activities) • What? (Key Resources) • For Whom? (Customer Segments) • Motor del modelo (Value Proposition) • Income Statement (- Costs = Profits)

    Internal and External Analysis

    • Internal Analysis (Firm): • Identifies internal strengths and weaknesses.
    • External Analysis (Industry): • Identifies external opportunities and threats.

    FODA Analysis

    • Strengths and Weaknesses (Internal assessment)
    • Opportunities and Threats (External assessment)

    TOWS Matrix (Qualitative Strategic Analysis)

    • Helps identify strategic options based on internal strengths and weaknesses, and external opportunities and threats.

    Value Chain Analysis

    • Analyzes the stages involved in producing and delivering a product or service.
    • Includes: • Inbound Logistics • Operations • Outbound Logistics • Marketing and Sales • Service

    Business Idea Generation and Opportunity Recognition

    • An opportunity is an apparent way of generating value (profit/social/environmental) through unique, novel, or desirable products, services, and processes that have not been previously exploited.
    • Three central characteristics of an opportunity include: • Potential economic value (capacity to generate net profits) • Novelty or newness • Perceived desirability

    Business Model (BM)

    • A conceptual framework that describes how a company creates, delivers, and extracts value.
    • Includes a network of activities and resources to create a sustainable and scalable business that delivers value to target customers.
    • 4 parts of a Business Model: • The Offering (Customer Value Proposition - CVP): explains how to help customers do something more inexpensively, easily, effectively, or quickly than before. • Customers: people who populate the segments of a market that the offering is serving. • Infrastructure: tangible and intangible resources (people, technology, products, spare parts, suppliers, partners, facilities, cash, etc.) needed to deliver the CVP. • Financial Viability: defines the revenues and cost structures a business needs to meet its operating expenses and financial obligations.

    The Business Model Canvas

    • A tool to describe, design, innovate, and iterate business models.
    • Consists of: • How? (Key Activities) • What? (Key Resources) • For Whom? (Customer Segments) • Motor del modelo (Value Proposition) • Income Statement (- Costs = Profits)

    Internal and External Analysis

    • Internal Analysis (Firm): • Identifies internal strengths and weaknesses.
    • External Analysis (Industry): • Identifies external opportunities and threats.

    FODA Analysis

    • Strengths and Weaknesses (Internal assessment)
    • Opportunities and Threats (External assessment)

    TOWS Matrix (Qualitative Strategic Analysis)

    • Helps identify strategic options based on internal strengths and weaknesses, and external opportunities and threats.

    Value Chain Analysis

    • Analyzes the stages involved in producing and delivering a product or service.
    • Includes: • Inbound Logistics • Operations • Outbound Logistics • Marketing and Sales • Service

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    Description

    This quiz focuses on defining and recognizing business opportunities, including their central characteristics such as potential economic value, novelty, and perceived desirability.

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