Business Growth Strategies Quiz
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Questions and Answers

What does the SWOT analysis stand for?

  • Strengths, weaknesses, opportunities, trade-offs
  • Sales, weaknesses, objectives, threats
  • Strengths, weaknesses, opportunities, threats (correct)
  • Sales, weaknesses, opportunities, trends
  • What does the financial projections in the marketing plan include?

  • Sales forecast, expense forecast, break-even analysis (correct)
  • Purchasing inputs, revenue forecast, competitor analysis
  • Marketing strategy, product positioning, revenue projections
  • Expense breakdown, market offerings, competitive positioning
  • What do the implementation controls of the marketing plan involve?

  • Reviewing external measures and setting sales targets
  • Assessing progress, suggesting modifications, and setting budgets (correct)
  • Forecasting trends and setting competitive pricing
  • Assessing market offerings and setting financial objectives
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