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Questions and Answers
What does the SWOT analysis stand for?
What does the SWOT analysis stand for?
- Strengths, weaknesses, opportunities, trade-offs
- Sales, weaknesses, objectives, threats
- Strengths, weaknesses, opportunities, threats (correct)
- Sales, weaknesses, opportunities, trends
What does the financial projections in the marketing plan include?
What does the financial projections in the marketing plan include?
- Sales forecast, expense forecast, break-even analysis (correct)
- Purchasing inputs, revenue forecast, competitor analysis
- Marketing strategy, product positioning, revenue projections
- Expense breakdown, market offerings, competitive positioning
What do the implementation controls of the marketing plan involve?
What do the implementation controls of the marketing plan involve?
- Reviewing external measures and setting sales targets
- Assessing progress, suggesting modifications, and setting budgets (correct)
- Forecasting trends and setting competitive pricing
- Assessing market offerings and setting financial objectives
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