15 Questions
What is the primary focus of a business developer in understanding a company?
Value chain
What is the primary concern of market-oriented companies?
Customer needs
What type of companies do not require business development, according to the statement?
Conglomerates
What is the term for the place where companies and customers interact and transact?
Marketplace
What did GM, as an early competitor to Ford, offer to customers in its passenger cars?
Feature diversity
Which of the following is not a part of the 4Ps of Marketing Mix?
Purchase
What is the primary role of a business developer in a company?
To understand the company's value chain
What is the main goal of strategic marketing?
To identify and segment target markets
What is the primary focus of a company that adopts a market-oriented approach?
Customer needs and preferences
What type of companies require business development strategies?
All types of companies, including startups and multi-business companies
What is the term for the physical or virtual space where companies and customers interact?
Marketplace
What is the key component of a company's strategy?
Vision and mission
How is a company's strategy rolled out?
As a set of initiatives and programs
What did GM, as an early competitor to Ford, offer to customers in its passenger cars?
Feature diversity
What is the outcome of a company's strategy?
Customer satisfaction
Test your knowledge of business development fundamentals, including understanding a company's value, market capitalization, and strategic marketing concepts. This quiz covers key concepts from Week 1 of the Business Development course.
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