Business Fundamentals: Understanding Company Values and Marketing
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Questions and Answers

What is the primary focus of a business developer in understanding a company?

  • Market capitalization
  • Historical value
  • Value chain (correct)
  • Value engineering

    • What is the primary concern of market-oriented companies?

  • Manufacturing capacity utilization
  • Customer needs (correct)
  • Financial returns to the company
  • Product lifecycle extensions

    • What type of companies do not require business development, according to the statement?

  • Single business companies
  • Startups
  • Multi-business companies
  • Conglomerates (correct)

    • What is the term for the place where companies and customers interact and transact?

    <p>Marketplace</p> Signup and view all the answers

    What did GM, as an early competitor to Ford, offer to customers in its passenger cars?

    <p>Feature diversity</p> Signup and view all the answers

    Which of the following is not a part of the 4Ps of Marketing Mix?

    <p>Purchase</p> Signup and view all the answers

    What is the primary role of a business developer in a company?

    <p>To understand the company's value chain</p> Signup and view all the answers

    What is the main goal of strategic marketing?

    <p>To identify and segment target markets</p> Signup and view all the answers

    What is the primary focus of a company that adopts a market-oriented approach?

    <p>Customer needs and preferences</p> Signup and view all the answers

    What type of companies require business development strategies?

    <p>All types of companies, including startups and multi-business companies</p> Signup and view all the answers

    What is the term for the physical or virtual space where companies and customers interact?

    <p>Marketplace</p> Signup and view all the answers

    What is the key component of a company's strategy?

    <p>Vision and mission</p> Signup and view all the answers

    How is a company's strategy rolled out?

    <p>As a set of initiatives and programs</p> Signup and view all the answers

    What did GM, as an early competitor to Ford, offer to customers in its passenger cars?

    <p>Feature diversity</p> Signup and view all the answers

    What is the outcome of a company's strategy?

    <p>Customer satisfaction</p> Signup and view all the answers

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