Business Fundamentals: Understanding Company Values and Marketing
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Questions and Answers

What is the primary focus of a business developer in understanding a company?

  • Market capitalization
  • Historical value
  • Value chain (correct)
  • Value engineering

What is the primary concern of market-oriented companies?

  • Manufacturing capacity utilization
  • Customer needs (correct)
  • Financial returns to the company
  • Product lifecycle extensions

What type of companies do not require business development, according to the statement?

  • Single business companies
  • Startups
  • Multi-business companies
  • Conglomerates (correct)

What is the term for the place where companies and customers interact and transact?

<p>Marketplace (B)</p> Signup and view all the answers

What did GM, as an early competitor to Ford, offer to customers in its passenger cars?

<p>Feature diversity (B)</p> Signup and view all the answers

Which of the following is not a part of the 4Ps of Marketing Mix?

<p>Purchase (C)</p> Signup and view all the answers

What is the primary role of a business developer in a company?

<p>To understand the company's value chain (A)</p> Signup and view all the answers

What is the main goal of strategic marketing?

<p>To identify and segment target markets (A)</p> Signup and view all the answers

What is the primary focus of a company that adopts a market-oriented approach?

<p>Customer needs and preferences (D)</p> Signup and view all the answers

What type of companies require business development strategies?

<p>All types of companies, including startups and multi-business companies (C)</p> Signup and view all the answers

What is the term for the physical or virtual space where companies and customers interact?

<p>Marketplace (D)</p> Signup and view all the answers

What is the key component of a company's strategy?

<p>Vision and mission (D)</p> Signup and view all the answers

How is a company's strategy rolled out?

<p>As a set of initiatives and programs (D)</p> Signup and view all the answers

What did GM, as an early competitor to Ford, offer to customers in its passenger cars?

<p>Feature diversity (D)</p> Signup and view all the answers

What is the outcome of a company's strategy?

<p>Customer satisfaction (D)</p> Signup and view all the answers

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