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Questions and Answers
What does the business environment refer to?
What does the business environment refer to?
- The totality of physical and social factors affecting decision-making behavior (correct)
- Local forces affecting the organization's ability to serve its customers
- The internal elements of the organization used to create market offerings
- Larger societal forces affecting the survival of the organization
What is included in the external macro environment?
What is included in the external macro environment?
- The internal elements of the organization
- Physical and social factors within the boundaries of the organization
- Local forces affecting its ability to serve its customers
- Demographic, political, cultural, natural, technological, and economic forces (correct)
What is the purpose of analyzing the macro marketing environment?
What is the purpose of analyzing the macro marketing environment?
- To better understand the environment and adapt to societal changes (correct)
- To limit the impact of external factors on the organization
- To focus solely on the internal environment
- To ignore societal forces for marketing purposes
What does the internal environment consist of?
What does the internal environment consist of?
What is the external micro environment composed of?
What is the external micro environment composed of?
What is the totality of physical and social factors taken directly into consideration in the decision-making behavior of individuals in the organisation?
What is the totality of physical and social factors taken directly into consideration in the decision-making behavior of individuals in the organisation?
Which level of the environment includes the larger societal forces that affect the survival of the organisation?
Which level of the environment includes the larger societal forces that affect the survival of the organisation?
What are the local forces that affect an organization's ability to serve its customers?
What are the local forces that affect an organization's ability to serve its customers?
Which environment refers to the internal elements of the organisation used to create, communicate, and deliver market offerings?
Which environment refers to the internal elements of the organisation used to create, communicate, and deliver market offerings?
What is the purpose of analyzing the macro marketing environment?
What is the purpose of analyzing the macro marketing environment?
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