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Business Environment Quiz

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Questions and Answers

What does the business environment refer to?

The totality of physical and social factors affecting decision-making behavior (correct)

Local forces affecting the organization's ability to serve its customers

The internal elements of the organization used to create market offerings

Larger societal forces affecting the survival of the organization

What is included in the external macro environment?

The internal elements of the organization

Physical and social factors within the boundaries of the organization

Local forces affecting its ability to serve its customers

Demographic, political, cultural, natural, technological, and economic forces (correct)

What is the purpose of analyzing the macro marketing environment?

To better understand the environment and adapt to societal changes (correct)

To limit the impact of external factors on the organization

To focus solely on the internal environment

To ignore societal forces for marketing purposes

What does the internal environment consist of?

Relevant physical and social factors within the boundaries of the organization Signup and view all the answers

What is the external micro environment composed of?

Local forces that affect its ability to serve its customers Signup and view all the answers

What is the totality of physical and social factors taken directly into consideration in the decision-making behavior of individuals in the organisation?

Business environment Signup and view all the answers

Which level of the environment includes the larger societal forces that affect the survival of the organisation?

External macro environment Signup and view all the answers

What are the local forces that affect an organization's ability to serve its customers?

External micro environment Signup and view all the answers

Which environment refers to the internal elements of the organisation used to create, communicate, and deliver market offerings?

Internal environment Signup and view all the answers

What is the purpose of analyzing the macro marketing environment?

To better understand the environment, adapt to the social environment, and achieve enterprise marketing goals Signup and view all the answers

Business Environment Quiz

Choose a study mode

Podcast

Questions and Answers

What does the business environment refer to?

What is included in the external macro environment?

What is the purpose of analyzing the macro marketing environment?

What does the internal environment consist of?

What is the external micro environment composed of?

What is the totality of physical and social factors taken directly into consideration in the decision-making behavior of individuals in the organisation?

Which level of the environment includes the larger societal forces that affect the survival of the organisation?

What are the local forces that affect an organization's ability to serve its customers?

Which environment refers to the internal elements of the organisation used to create, communicate, and deliver market offerings?

What is the purpose of analyzing the macro marketing environment?

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