Business Enterprise Simulation: Marketing Objectives

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Questions and Answers

What is the primary purpose of a plan in an organizational context?

  • To develop a company-wide strategic mission
  • To create a contingency response to unexpected events
  • To provide a sense of direction and purpose for the team's efforts (correct)
  • To establish a department's daily tasks

What type of plan would provide guidance on how to respond to unexpected events?

  • Strategic plan
  • Operational plan
  • Business plan
  • Contingency plan (correct)

What is the first step in developing an operational plan?

  • Acquire necessary information
  • Establish a department's daily tasks
  • Develop a concept of business operation (correct)
  • Define the challenges

What is the primary benefit of having an entire department buy-in to an operational plan?

<p>It increases the effectiveness of operational plans (B)</p> Signup and view all the answers

What is the primary focus of a business plan?

<p>Major activities for the next 3-5 years (A)</p> Signup and view all the answers

What is a key benefit of operational planning?

<p>It provides real-time visibility into a business's bottom line (D)</p> Signup and view all the answers

What is the first step in developing an operational plan?

<p>Visualize the operational plan (D)</p> Signup and view all the answers

What type of indicators should be used in an operational plan?

<p>Only leading indicators (B)</p> Signup and view all the answers

Why should key performance indicators (KPIs) not be developed in a vacuum?

<p>Because they might not consider input from all stakeholders (C)</p> Signup and view all the answers

What is the purpose of an operational plan?

<p>To allocate funds, resources, and staff (C)</p> Signup and view all the answers

How often should an operational plan be developed?

<p>Every 1-3 years (B)</p> Signup and view all the answers

What is the primary purpose of setting KPIs in an operational plan?

<p>To guide the work of everyone involved in the plan (A)</p> Signup and view all the answers

Who is responsible for executing the strategic plan?

<p>Top-level management (A)</p> Signup and view all the answers

What is the primary benefit of using project planning software in an operational plan?

<p>It enables dynamic planning and adjustment (B)</p> Signup and view all the answers

What is the recommended approach to setting KPIs in a small team?

<p>Hold an annual planning session to collaborate on KPIs (D)</p> Signup and view all the answers

What is the primary source of budget for an operational plan?

<p>Yearly budget of the department (B)</p> Signup and view all the answers

What is the primary purpose of a Product or Service Description in a marketing study?

<p>To describe the use or quality standards of the product or service (C)</p> Signup and view all the answers

What are the characteristics of a service according to Mendiola, Tanchingco, and Agustin (2017)?

<p>Intangible and variability (B)</p> Signup and view all the answers

What is the term used to describe the study of demographics, lifestyle, behavior, occasion, and usage in market segmentation?

<p>Psychographics (B)</p> Signup and view all the answers

What is the primary focus of the target market identification section in a marketing research?

<p>Identifying the target market for a product or service (A)</p> Signup and view all the answers

What is the purpose of guidelines for the conduct of research in a marketing study?

<p>To ensure the research is conducted in a systematic and organized manner (B)</p> Signup and view all the answers

What is the characteristic of a product according to Mendiola, Tanchingco, and Agustin (2017)?

<p>Tangible and observed by senses (B)</p> Signup and view all the answers

What is the main difference between a private sector organization and a public sector organization?

<p>Profit motive (D)</p> Signup and view all the answers

What is the primary purpose of operational goals and objectives?

<p>To clarify the purpose of the operational plan (C)</p> Signup and view all the answers

What is the characteristic of a well-defined task?

<p>It is clearly defined and has a specific objective (B)</p> Signup and view all the answers

What is the primary benefit of using a Gantt chart?

<p>It provides a visual representation of the work plan (C)</p> Signup and view all the answers

What is the purpose of a human resource capability matrix?

<p>To identify the best people to perform the activities (D)</p> Signup and view all the answers

What is the primary purpose of Key Performance Indicators (KPIs)?

<p>To define and measure progress toward organizational goals and objectives (C)</p> Signup and view all the answers

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