Business Development and Market Research
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Questions and Answers

True or false: Activity map 1.1 focuses on product identification?

False

True or false: The marketing plan and financial plan are part of the business plan?

True

True or false: Market research includes questionnaire design, sampling, market survey, and data analysis & interpretation?

True

True or false: The marketing mix consists of 3Ps: product, price, and promotion?

<p>False</p> Signup and view all the answers

True or false: B2B, E-commerce, and GeM are all forms of digital marketing?

<p>False</p> Signup and view all the answers

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