12 Questions
What makes the production concept relevant for a business?
Consumers are interested in obtaining the product that offers them the highest quality, best performance, and most features
Where do marketing and consumer behavior stem from?
Societal concept
Which scenario aligns with the societal marketing concept?
Marketers avoid featuring unreasonably slim females in advertising campaigns
What does the price component include in the marketing mix?
The cost customers pay to obtain the product
When is the production concept viable for a business?
When consumers are highly price-sensitive
How does the marketing concept differ from the production concept?
Marketing focuses on meeting consumer needs, while production focuses on efficiency
What concept in business assumes that consumers are mostly interested in product availability at low prices?
Marketing
During historical periods when demand exceeded supply, businesses adopted which concept?
Production
Which of the following is considered an example of consumer behavior?
All of the above
The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________.
Seller; buyer
Socially responsible activities can result in ________.
All of the above
What does 'positioning' refer to in marketing?
Placement
Test your knowledge of business concepts with this quiz question about the production concept. Determine when the production concept makes sense for a business based on consumer preferences and needs.
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