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Questions and Answers
What makes the production concept relevant for a business?
Where do marketing and consumer behavior stem from?
Which scenario aligns with the societal marketing concept?
What does the price component include in the marketing mix?
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When is the production concept viable for a business?
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How does the marketing concept differ from the production concept?
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What concept in business assumes that consumers are mostly interested in product availability at low prices?
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During historical periods when demand exceeded supply, businesses adopted which concept?
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Which of the following is considered an example of consumer behavior?
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The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________.
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Socially responsible activities can result in ________.
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What does 'positioning' refer to in marketing?
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