Podcast
Questions and Answers
What makes the production concept relevant for a business?
What makes the production concept relevant for a business?
- Consumers are not sensitive to price
- Consumers are interested in obtaining the product that offers them the highest quality, best performance, and most features (correct)
- Consumers have changing needs and insist they be satisfied
- Consumers are more interested in product variation
Where do marketing and consumer behavior stem from?
Where do marketing and consumer behavior stem from?
- Selling concept
- Production concept
- Product concept
- Societal concept (correct)
Which scenario aligns with the societal marketing concept?
Which scenario aligns with the societal marketing concept?
- Marketers avoid featuring unreasonably slim females in advertising campaigns (correct)
- Food marketers promote overeating to young people
- Fast food restaurants advertise high-fat, low-nutrient offerings
- Marketers feature professional athletes in liquor advertisements
What does the price component include in the marketing mix?
What does the price component include in the marketing mix?
When is the production concept viable for a business?
When is the production concept viable for a business?
How does the marketing concept differ from the production concept?
How does the marketing concept differ from the production concept?
What concept in business assumes that consumers are mostly interested in product availability at low prices?
What concept in business assumes that consumers are mostly interested in product availability at low prices?
During historical periods when demand exceeded supply, businesses adopted which concept?
During historical periods when demand exceeded supply, businesses adopted which concept?
Which of the following is considered an example of consumer behavior?
Which of the following is considered an example of consumer behavior?
The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________.
The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________.
Socially responsible activities can result in ________.
Socially responsible activities can result in ________.
What does 'positioning' refer to in marketing?
What does 'positioning' refer to in marketing?
