CH. 9
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Questions and Answers

Tweets and Facebook posts can be forms of business correspondence.

True

The terms letter and memo are interchangeable.

False

In a bad-news adjustment letter, there is no sense trying to salvage goodwill; the reader is so angry that he or she will never do business with you again.

False

According to Chapter 9, it is inappropriate to use headings in memos.

<p>False</p> Signup and view all the answers

Chapter 9 describes two common letter formats. One is modified block. What is the other format?

<p>full block</p> Signup and view all the answers

According to Chapter 9, three elements should appear at the top of the second and subsequent pages of a memo. One is the page number. What are the other two?

<p>the date of the memo and the name of the recipient</p> Signup and view all the answers

Which of the following best defines writing that projects the "you attitude"?

<p>writing that has the tone and style you would like to see in a letter you received</p> Signup and view all the answers

A small manufacturer of computer games discovers an error in the instructions shipped with the latest product. A writer at the company has been asked to write a letter to recent purchasers of the product explaining the correct information and apologizing for the mistake. Which of the following would NOT appropriately be included in this letter?

<p>blind-copy notation</p> Signup and view all the answers

Your company intends to open a new office on the other side of the country. The goal is to expand the company's operations and move into some new and more exclusive markets. This is a major step for the company, and you want your shareholders to be impressed. Which type of correspondence should you use to communicate with your shareholders?

<p>letter</p> Signup and view all the answers

Which of the following should NOT be included in a memo?

<p>an inside address</p> Signup and view all the answers

Study Notes

Business Correspondence

  • Tweets and Facebook posts can be forms of business correspondence.
  • The terms letter and memo are interchangeable.
  • In a bad-news adjustment letter, there is no sense trying to salvage goodwill.
  • According to Chapter 9, it is inappropriate to use headings in memos.
  • Chapter 9 describes two common letter formats: modified block and another format.

Memos

  • According to Chapter 9, three elements should appear at the top of the second and subsequent pages of a memo: page number, name of document, and date.

"You Attitude"

  • Writing that projects the "you attitude" focuses benefits and advantages on the reader.

Computer Game Error

  • A small manufacturer of computer games discovers an error in the instructions shipped with the latest product.
  • A letter to recent purchasers of the product should explain the correct information, apologize for the mistake, and avoid blaming anyone.

New Office

  • Your company intends to open a new office on the other side of the country.
  • This is a major step for the company, and you want your shareholders to be impressed.
  • A formal letter or a formal memo is appropriate for communicating with your shareholders to make a lasting impression.

Memo Contents

  • Memos should not include information intended for a wider audience.

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Test your knowledge of different forms of business communication, including digital platforms like Twitter and Facebook. Learn how to effectively convey your message in a professional setting.

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