Podcast
Questions and Answers
Which scenario exemplifies the principle of 'building a legacy for the future' on social media?
Which scenario exemplifies the principle of 'building a legacy for the future' on social media?
- Sharing details about workplace conflicts to gain support from one's online community.
- Accepting every friend request to expand one's network, regardless of the requester's background.
- Removing old photos and comments that could be viewed as unprofessional by potential employers. (correct)
- Regularly posting personal opinions on controversial topics to stimulate debate.
An employee is excited about a potential promotion at work but hasn't received official clearance to discuss it. According to social media etiquette, what is the most appropriate course of action?
An employee is excited about a potential promotion at work but hasn't received official clearance to discuss it. According to social media etiquette, what is the most appropriate course of action?
- Ask close friends on social media for their opinions and advice on whether or not to share the news.
- Share the news on their personal social media account with a disclaimer stating, 'All views expressed are my own.'
- Post a vague status update hinting at exciting career developments without mentioning specifics.
- Refrain from sharing any information about the potential promotion on social media until it's officially announced. (correct)
Which of the following actions best demonstrates an understanding of platform-specific social media etiquette?
Which of the following actions best demonstrates an understanding of platform-specific social media etiquette?
- Posting frequently on all platforms to maintain a consistent presence.
- Ignoring privacy settings to ensure maximum visibility on all platforms.
- Researching the appropriate use of direct messages on Twitter. (correct)
- Using the same content across all social media platforms to maximize reach.
When posting a group photo on a social media account used for business, what approach best respects the etiquette principles outlined?
When posting a group photo on a social media account used for business, what approach best respects the etiquette principles outlined?
How does 'avoiding over-sharing' on social media contribute to maintaining a positive personal brand?
How does 'avoiding over-sharing' on social media contribute to maintaining a positive personal brand?
What consideration is most important when evaluating content before posting to a social media account used to promote a professional brand?
What consideration is most important when evaluating content before posting to a social media account used to promote a professional brand?
You manage a business social media account and want to share content that is humorous. What should you consider to ensure it aligns with social media etiquette?
You manage a business social media account and want to share content that is humorous. What should you consider to ensure it aligns with social media etiquette?
What is the most significant risk of engaging in reactive behavior, such as online arguments, on social media?
What is the most significant risk of engaging in reactive behavior, such as online arguments, on social media?
What action demonstrates an understanding that being in a poor frame of mind can compromise one's social media etiquette?
What action demonstrates an understanding that being in a poor frame of mind can compromise one's social media etiquette?
An employee maintains both personal and professional social media accounts. The handles are very similar. What is the most important step they should take to differentiate the accounts?
An employee maintains both personal and professional social media accounts. The handles are very similar. What is the most important step they should take to differentiate the accounts?
Flashcards
Over-Sharing
Over-Sharing
Posting excessive personal details on social media.
Avoiding Reactivity
Avoiding Reactivity
Refraining from engaging in online arguments.
Build a Legacy
Build a Legacy
Maintaining a positive digital presence for future opportunities.
Misrepresentation
Misrepresentation
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Platform Best Practices
Platform Best Practices
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Mixing Business and Pleasure
Mixing Business and Pleasure
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Posting and Tagging Photos
Posting and Tagging Photos
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Be Self-Centred in Small Doses
Be Self-Centred in Small Doses
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Understanding Humor
Understanding Humor
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Professional Profile Pictures
Professional Profile Pictures
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Study Notes
Social Media Etiquette for Business
- Separate Accounts: Maintain separate personal and professional social media accounts. If handles are similar, clarify the purpose in the "about" section. Attach disclaimers to personal accounts (e.g., "All views expressed are my own"). Prioritize professional concerns over personal ones. Avoid discussing work promotions or other sensitive information on personal accounts before receiving clearance.
Posting and Tagging Photos
- Ask Permission: When posting photos of others, ask for permission to tag them or use a caption like "Tag yourself".
- Professional Profile Pics: Use professional profile pictures, especially on business-focused sites like LinkedIn. Business pages can use a logo or representative image. Maintain professionalism even with anonymous pages.
Self-Promotion
- Consider the Audience: Think about how others will perceive your posts before posting, tweeting, or sharing. Be mindful of being insightful and informative, rather than crass or boring, especially if your social presence is critical for professional marketing.
Humor
- Context Matters: Humor may not translate across different audiences; tailor your humor to the appropriate context (e.g., a closed group vs. a broader audience).
Avoiding Reactivity
- Avoid Social Media Spats: Avoid getting into online arguments; these can be damaging even if they seem less immediate than face-to-face conflicts. Consider the consequences of saved messages and comments. Public disputes can harm reputation and lead to employer repercussions.
Avoiding Over-sharing
- Balance: Share personal updates occasionally, but avoid excessive sharing of irrelevant details. Maintain a positive and engaging online presence that reflects your best qualities.
Building a Positive Online Legacy
- Privacy: Protect your personal accounts with privacy settings to restrict visibility for non-contacts. Remove or un-tag compromising or inappropriate content. Delete derogatory remarks or negative comments about previous employers or colleagues. Maintain an updated LinkedIn profile.
Avoiding Misrepresentation
- Honesty is Key: Avoid inaccuracies or misrepresentations, even on social media (e.g., embellishing job titles or achievements). Avoid appropriating co-worker accomplishments.
Mindful Engagement
- Emotional State: Avoid engagement when impaired (e.g., lack of sleep, jet lag, anger). Resist the urge to vent online after difficult days or personal conflicts.
Platform-Specific Etiquette
- Research Platforms: Before using a new platform, familiarize yourself with its best practices. Constantly update your knowledge as platform features change.
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Description
Learn about proper social media behavior for professional use. Maintain separate personal and professional accounts, and always ask permission before tagging people in photos. Create a professional online presence.
