24 Questions
What are some of the reasons why employers value good communication skills in employees?
To persuade customers to buy products/services
What is the approximate annual cost incurred by corporations due to writing deficiencies?
$22.13 per page
In business, nonprofit, community, and government organizations, what is considered the 'product' in many cases?
Information or services
Why is communication essential in coordinating manufacturing and delivery?
To ensure smooth operations and timely shipments
What does verbal communication primarily involve?
Using only words
What type of communication does not involve the use of words?
Nonverbal communication
What type of communication involves gestures and body language?
Face-to-face conversations
In workplace communication, what can hourly workers in a manufacturing company do?
Travel to make oral sales presentations
What is an important aspect of business writing that distinguishes it from school writing?
Multiple audiences
Which type of communication is likely to have a more conversational tone?
E-mail messages
What does good workplace communication skills increase for an employee?
Chance for success
What aspect of communication is influenced by who sits where at a meeting?
Body language
What is a key characteristic of good business writing according to the text?
Being clear and conveying the intended meaning
In addition to clarity, what else should good business writing do?
Build goodwill and present a positive image
What is one of the consequences of poor business writing according to the text?
Wasted time, efforts, and lost goodwill
What are the three main factors that the effectiveness of a message depends on?
Audience, purpose, and situation
What are some questions that need to be answered before composing a message following PAIBOC framework?
What are your purposes in writing and who are your audiences?
Which factor should be considered while determining what information your message must include?
Listing the points that must be included based on importance
What are the two main types of audiences that communication goes to?
Internal and external
Which of the following is considered just as important as writing formal documents and giving formal oral presentations?
Informal listening, speaking, and working in groups
What are the basic purposes of workplace messages?
To inform, to request or persuade, to build goodwill
What are the key characteristics that make a message effective?
Is clear, complete, correct, saves the reader's time
Who are considered the internal audiences of a Sales Manager in the West?
Subordinates, supervisors, peers
What is equally important in workplace communication as writing formal documents and giving formal presentations?
Listening, speaking, working in groups
Study Notes
Communication in the Workplace
- Communication goes to both internal and external audiences.
- Internal audiences include subordinates, supervisors, and peers.
- External audiences include customers, suppliers, stockholders, unions, government agencies, and the press/general public.
Purposes of Communication
- To inform: explain or tell readers something.
- To request or to persuade: want the reader to act.
- To build goodwill: create a good image of yourself and of your organization.
- Most messages have multiple purposes.
Effective Messages
- Are clear: the reader's interpretation is the same as the writer's intention.
- Are complete: answer all the reader's questions.
- Are correct: accurate information.
- Save the reader's time.
- Build goodwill: present a positive image of the writer.
PAIBOC Questions
- P: What are your purposes in writing?
- A: Who is (are) your audience(s)?
- I: What information must your message include?
- B: What reasons or reader benefits can you use to support your position?
- O: How will you organize your message?
- C: How will you choose the best communication channel?
Workplace Communication Challenges
- Employers want employees who communicate well.
- Poor writing skills cost companies millions of dollars annually.
- Communication is essential in the workplace, even in jobs that don't involve writing.
Verbal and Nonverbal Communication
- Verbal communication uses words (e.g., face-to-face conversations, e-mail, letters).
- Nonverbal communication does not use words (e.g., pictures, gestures, body language).
Business and School Writing
- Business writing is often different from school writing.
- Business writing is typically shorter, more conversational, and has a more dynamic design.
- The purpose of business writing is to meet an organizational need, whereas school writing is often to show learning.
Test your knowledge on workplace communication challenges and the importance of effective communication for business success. This quiz is based on content from Module One of the Business Communication, Management, and Success ©2014 The McGraw-Hill Companies, Inc.
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