Podcast
Questions and Answers
A distillery in Ontario saw industry sales of $328,640 in June 2021. If the market is expected to grow by 3.20% in June 2022, and your distillery's market share of 2.96% remains constant, what are your expected sales for June 2022?
A distillery in Ontario saw industry sales of $328,640 in June 2021. If the market is expected to grow by 3.20% in June 2022, and your distillery's market share of 2.96% remains constant, what are your expected sales for June 2022?
- $9,998.66
- $10,753.98
- $9,725.74
- $10,039.03 (correct)
A hot dog cart spent 31% of their $18,000 summer deal budget on an online promotion. If sales to date from the promotion are $17,950, what is their Return on Ad Spend (ROAS) so far?
A hot dog cart spent 31% of their $18,000 summer deal budget on an online promotion. If sales to date from the promotion are $17,950, what is their Return on Ad Spend (ROAS) so far?
- 3.08
- 3.22 (correct)
- 3.52
- 3.35
Wayfair's ad campaign had 241,900 views and a 5.10% Click-Through Rate (CTR). Of the website visits, 7,150 visitors left without a purchase. What was Wayfair's Visitors to Sales conversion rate?
Wayfair's ad campaign had 241,900 views and a 5.10% Click-Through Rate (CTR). Of the website visits, 7,150 visitors left without a purchase. What was Wayfair's Visitors to Sales conversion rate?
- 42.04% (correct)
- 4.02%
- 5.10%
- 4.20%
Taco Bell's March 2022 sales decreased by 3.18% compared to March 2021. If March 2021 sales were $180M, what were Taco Bell's sales in March 2022?
Taco Bell's March 2022 sales decreased by 3.18% compared to March 2021. If March 2021 sales were $180M, what were Taco Bell's sales in March 2022?
A new product is expected to gain a 7.80% market share in Kitchener, which has a population of 242,368. What is the estimated size of the product's market?
A new product is expected to gain a 7.80% market share in Kitchener, which has a population of 242,368. What is the estimated size of the product's market?
Tito's Pizza had sales of $56,423 in Q3, while the market as a whole had sales of $692,679. If the overall market decreases by 1.60% in Q4, what are the expected total market sales in Q4?
Tito's Pizza had sales of $56,423 in Q3, while the market as a whole had sales of $692,679. If the overall market decreases by 1.60% in Q4, what are the expected total market sales in Q4?
Reebok had $64.28B in clothing sales within a $394.21B athletic clothing market in 2023. What market share did Reebok hold in 2023?
Reebok had $64.28B in clothing sales within a $394.21B athletic clothing market in 2023. What market share did Reebok hold in 2023?
In July, your electronics store held a 14.60% market share in a region where total electronics store sales were $180.18M. What were your store's sales in July?
In July, your electronics store held a 14.60% market share in a region where total electronics store sales were $180.18M. What were your store's sales in July?
The Toronto Raptors offered discounted tickets via Instagram. A post viewed 12,650 times generated 8,429 leads, resulting in 2,644 ticket purchases. What was the Leads to Sales conversion rate?
The Toronto Raptors offered discounted tickets via Instagram. A post viewed 12,650 times generated 8,429 leads, resulting in 2,644 ticket purchases. What was the Leads to Sales conversion rate?
The Grand River Disc Golf Association promoted their sport, spending $2,700 on a campaign that generated 1,220 website hits and 328 email sign-ups. What was the Cost Per Lead (CPL)?
The Grand River Disc Golf Association promoted their sport, spending $2,700 on a campaign that generated 1,220 website hits and 328 email sign-ups. What was the Cost Per Lead (CPL)?
A campaign costing $24,000 resulted in 12,000 website clicks. If your typical conversion rate is 1 sale per 6 clicks, what is the expected Cost Per Acquisition (CPA)?
A campaign costing $24,000 resulted in 12,000 website clicks. If your typical conversion rate is 1 sale per 6 clicks, what is the expected Cost Per Acquisition (CPA)?
A new bakery promoted its grand opening, with an ad viewed 87,618 times, resulting in 17,973 website clicks. Of those, 11,880 remained on the website. What was the bounce rate?
A new bakery promoted its grand opening, with an ad viewed 87,618 times, resulting in 17,973 website clicks. Of those, 11,880 remained on the website. What was the bounce rate?
The London Knights offered early access to season ticket holders. Of 1,700 offers, 11.77% were redeemed, with an average spend of $700 per ticket. What was the total sales volume?
The London Knights offered early access to season ticket holders. Of 1,700 offers, 11.77% were redeemed, with an average spend of $700 per ticket. What was the total sales volume?
A Facebook campaign reached 2.16M impressions, resulting in 275,500 website hits. If 28,000 people then filled out a form, what was the Click-Through Rate (CTR) based on impressions?
A Facebook campaign reached 2.16M impressions, resulting in 275,500 website hits. If 28,000 people then filled out a form, what was the Click-Through Rate (CTR) based on impressions?
A hair stylist spent $119,000 on a campaign, resulting in 7,800 purchases and 18,300 email sign-ups. What was the Cost Per Acquisition (CPA)?
A hair stylist spent $119,000 on a campaign, resulting in 7,800 purchases and 18,300 email sign-ups. What was the Cost Per Acquisition (CPA)?
An Amazon ad campaign led to 12.34M website visits, resulting in 4.28M purchases. What was the visitor-to-sales conversion rate?
An Amazon ad campaign led to 12.34M website visits, resulting in 4.28M purchases. What was the visitor-to-sales conversion rate?
Tim Hortons had revenue this quarter of $52.70B, a 2.31% increase over last quarter. What was Tim Hortons' revenue last quarter?
Tim Hortons had revenue this quarter of $52.70B, a 2.31% increase over last quarter. What was Tim Hortons' revenue last quarter?
Shawarma Queen had monthly sales of $26,000, $27,300, and $28,450 in Q1 of 2023 (Jan, Feb, and Mar respectively). What was the sales growth between January and March?
Shawarma Queen had monthly sales of $26,000, $27,300, and $28,450 in Q1 of 2023 (Jan, Feb, and Mar respectively). What was the sales growth between January and March?
In December last year, 328,483 electric vehicles were purchased; 72,115 were from Hyundai. What was Hyundai's market share in electric vehicle sales?
In December last year, 328,483 electric vehicles were purchased; 72,115 were from Hyundai. What was Hyundai's market share in electric vehicle sales?
You plan to open a furniture store in a city of 340,000 people. 22% are married, 33% are 40-64, and 44% have incomes over $50,000. Targeting middle-aged, married couples with above-average income, what is the estimated size of your target population?
You plan to open a furniture store in a city of 340,000 people. 22% are married, 33% are 40-64, and 44% have incomes over $50,000. Targeting middle-aged, married couples with above-average income, what is the estimated size of your target population?
Your customer database contains 12,400 names, representing a 7.37% market share in your city. What is the estimated population of your city?
Your customer database contains 12,400 names, representing a 7.37% market share in your city. What is the estimated population of your city?
CoffeeTime's sales were $78,914 in 2021, increased by 4.22% in 2022, and decreased by 2.98% in 2023. What were the sales for CoffeeTime in 2023?
CoffeeTime's sales were $78,914 in 2021, increased by 4.22% in 2022, and decreased by 2.98% in 2023. What were the sales for CoffeeTime in 2023?
The dollar store industry had sales of $7.98B in 2021 and $8.40B in 2022. Dollar Tree's market share was 21.45% in 2021 and 22.32% in 2022. What was the sales growth rate for Dollar Tree between 2021 and 2022?
The dollar store industry had sales of $7.98B in 2021 and $8.40B in 2022. Dollar Tree's market share was 21.45% in 2021 and 22.32% in 2022. What was the sales growth rate for Dollar Tree between 2021 and 2022?
Flashcards
Market Growth Rate
Market Growth Rate
Percentage increase in sales or revenue, calculated as ((New Value - Old Value) / Old Value) * 100.
Market Share
Market Share
A percentage representing the portion of total market sales captured by a specific company or product.
ROAS
ROAS
Return on Ad Spend. Measures the revenue generated for every dollar spent on advertising. Calculated as (Revenue / Ad Spend).
Visitor to Sales Conversion Rate
Visitor to Sales Conversion Rate
Signup and view all the flashcards
Market Size
Market Size
Signup and view all the flashcards
Click-Through Rate (CTR)
Click-Through Rate (CTR)
Signup and view all the flashcards
Bounce Rate
Bounce Rate
Signup and view all the flashcards
Expected Sales
Expected Sales
Signup and view all the flashcards
Leads to Sales Conversion Rate
Leads to Sales Conversion Rate
Signup and view all the flashcards
CPL
CPL
Signup and view all the flashcards
CPA
CPA
Signup and view all the flashcards
Volume of Sales
Volume of Sales
Signup and view all the flashcards
CTR
CTR
Signup and view all the flashcards
Visitors to Leads
Visitors to Leads
Signup and view all the flashcards
Sales Growth
Sales Growth
Signup and view all the flashcards
Target Population
Target Population
Signup and view all the flashcards
CPC
CPC
Signup and view all the flashcards
CLV
CLV
Signup and view all the flashcards
Total Market Sales Value
Total Market Sales Value
Signup and view all the flashcards
Market Share Percentage
Market Share Percentage
Signup and view all the flashcards
Study Notes
- These notes cover various business and marketing calculations.
Distillery Sales Calculation
- Ontario distillery industry sales in June 2021: $328,640.
- Expected market growth in 2022: 3.20%.
- Distillery's market share: 2.96%.
- To calculate expected sales for June 2022, multiply the industry sales by the growth rate and then by the market share.
Hot Dog Cart ROAS
- Hot dog cart promo budget: $18,000.
- Percentage of budget spent: 31%.
- Sales to date: $17,950.
- ROAS is calculated by dividing sales by the amount spent (31% of $18,000).
Wayfair Conversion Rate
- Wayfair ad views: 241,900.
- Click-through rate (CTR): 5.10%.
- Website visits resulting in no purchase: 7,150.
- Conversion rate is calculated by finding the total visits, subtracting those who didn't buy, and dividing by the total visits.
Taco Bell Sales Decline Analysis
- Sales decrease in March 2022 compared to March 2021: 3.18%.
- Overall annual decrease between 2021 and 2022: 4%.
- March 2021 sales: $180M.
- Annual sales in 2021: $800M.
- March 2022 sales are calculated by reducing the March 2021 sales by 3.18%.
New Product Market Share
- New product market share in Kitchener: 7.80%.
- Kitchener population: 242,368.
- The size of the expected market is found by multiplying the population by the market share.
Tito's Pizza Sales
- Tito's Pizza Q3 sales: $56,423.
- Total market Q3 sales: $692,679.
- Market decrease in Q4: 1.60%.
- Total sales for the market in Q4 can be calculated by decreasing the Q3 sales by 1.60%.
Reebok Market Share
- Reebok clothing sales in 2023: $64.28B.
- Total athletic clothing market sales: $394.21B.
- Reebok's market share is calculated by dividing Reebok's sales by the total market sales.
Electronics Store Sales
- Electronics store market share in July: 14.60%.
- Total sales for electronics stores in the region: $180.18M.
- The store's sales in July can be calculated by multiplying the total sales by the market share.
Mazda SUV Sales Increase
- Mazda SUV sales in 2023: 21,190.
- Expected sales increase in 2024: 4.00%.
- The number of SUVs to be sold in 2024 is calculated by increasing the 2023 sales by 4.00%.
Oh Henry Bounce Rate
- Online ad impressions: 462,250.
- Clicks: 105,210.
- Clicks resulting in immediate exit: 73,091.
- Bounce rate is calculated by dividing the number of exits by the total clicks.
Toronto Raptors Conversion Rate
- IG post views: 12,650.
- Leads generated: 8,429.
- Ticket purchases: 2,644.
- Leads to sales conversion rate is calculated by dividing ticket purchases by the number of leads.
Disc Golf Association CPL
- Campaign cost: $2,700.
- Website hits: 1,220.
- Email addresses collected: 328.
- Cost per lead (CPL) is calculated by dividing the campaign cost by the number of email addresses collected
Conversion Rate and CPA
- Typical conversion rate: 1 in 6 clicks leads to a sale.
- Campaign cost: $24,000.
- Website clicks: 12,000.
- Cost per acquisition (CPA) is calculated based on the cost per click and the conversion rate.
Bakery Bounce Rate
- Ad views: 87,618.
- Website clicks: 17,973.
- Visitors who stayed on the website: 11,880.
- Bounce rate is calculated by dividing the number of bounced visits by the total number of visits.
London Knights Sales Volume
- Offers sent to season ticket holders: 1,700.
- Percentage who took the offer: 11.77%.
- Average spend per ticket: $700.
- Sales volume is calculated by multiplying the number of offers taken by the average spend.
Facebook Campaign CTR
- Impressions: 2.16M.
- Website hits: 275,500.
- Forms filled out: 28,000.
- Click-through rate (CTR) is calculated by dividing the number of website hits by the number of impressions.
Hair Stylist CPA
- Campaign cost: $119,000.
- Purchases: 7,800.
- Email sign-ups: 18,300.
- Cost per acquisition (CPA) is calculated by dividing the campaign cost by the number of purchases.
Amazon Conversion Rate
- Website visits: 12.34M.
- Purchases: 4.28M.
- Visitors to sales conversion rate is calculated by dividing the number of purchases by the number of website visits.
Tim Hortons Revenue Growth
- Current quarter revenue: $52.70B.
- Revenue increase over last quarter: 2.31%.
- Previous quarter's revenue is calculated by dividing the current revenue by 1 plus the growth rate.
Shawarma Queen Sales Growth
- January sales: $26,000.
- March sales: $28,450.
- Sales growth is calculated by finding the percentage increase from January to March.
Hyundai Market Share
- Total electric vehicles purchased: 328,483.
- Hyundai electric vehicles purchased: 72,115.
- Hyundai's market share is calculated by dividing Hyundai's sales by the total sales.
Furniture Store Target Population
- City population: 340,000.
- Percentage married: 22%.
- Percentage aged 40-64: 33%.
- Percentage with income over $50,000: 44%.
- The target population is calculated by multiplying the total population by the percentages for middle-aged, married couples with above-average income.
Customer Database Market Share
- Number of names in the customer database: 12,400.
- Market share: 7.37%.
- The population size is calculated by dividing the number of names by the market share percentage.
CoffeeTime Sales Calculation
- 2021 sales: $78,914.
- 2022 sales boost: 4.22%.
- 2023 sales decline: 2.98%.
- First, increase the 2021 sales by 4.22% to get the 2022 sales, then decrease that result by 2.98% to get the 2023 sales.
Dollar Tree Sales Growth
- Dollar store industry sales in 2021: $7.98B.
- Dollar store industry sales in 2022: $8.40B.
- Dollar Tree market share in 2021: 21.45%.
- Dollar Tree market share in 2022: 22.32%.
- Sales growth is calculated by finding the sales for each year (market share multiplied by industry sales) and then determining the growth rate between the two years.
Advertising CPC
- Ad cost: $16,000.
- Clicks: 42,000.
- Cost per click (CPC) is calculated by dividing the ad cost by the number of clicks.
Customer Lifetime Value (CLV) at Patty Stacks
- Pedro's customer duration: 3.26 years, which equals 35% of the average customer lifetime.
- Pedro's annual spending: $3,450, which is 12% more than the average customer.
- First, find the average customer lifetime by dividing Pedro's duration by 35%. Then, find the average customer spending by dividing Pedro's spending by 1.12. Finally, multiply the average customer lifetime by the average customer spending to find the CLV.
Netflix Conversion Rate
- Ad views: 582,000.
- Website visits: 389,277.
- Forms filled out: 116,309.
- Visitors to leads conversion rate is calculated by dividing the number of forms filled out by the number of website visits
Total Market Sales Value
- Store sales: $72,500.
- Market share: 16.25%.
- Total market sales value is calculated by dividing the store sales by its market share.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Notes covering business and marketing calculations such as distillery sales, hot dog cart ROAS, Wayfair conversion rates, and Taco Bell sales decline analysis. Includes formulas and examples for calculating expected sales, return on ad spend, conversion rates, and sales decreases. Essential for understanding business performance metrics.
