COPY: Business and Commerce Concepts

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Why is retargeting considered effective?

It targets a wide audience regardless of behavior

It takes only one brand exposure to convert a lead

It only targets customers who have already made a purchase

It often takes multiple brand exposures before someone buys (correct)

What is the primary benefit of segmenting an audience based on behavior?

To create a single campaign for all audiences

To focus on targeting new customers only

To send timely, tailored marketing messages to each segment (correct)

To send generic marketing messages to everyone

What is one of the advantages of prospect targeting in behavioral targeting?

Targeting a wide audience regardless of behavior

Targeting customers who have already made a purchase

Creating a single campaign for all audiences

Targeting prospects who have demonstrated an interest in a product or service (correct)

How can behavioral targeting help marketers with their resources?

By making better decisions about how and where they’re directing their resources Signup and view all the answers

What is one of the benefits of behavioral targeting in terms of customer experience?

It creates a more interesting and engaging experience for visitors Signup and view all the answers

What does behavioral targeting teach companies about their brand?

How their target customers perceive their brand and interact with their assets Signup and view all the answers

What is the main goal of a cost-plus pricing strategy?

To determine the price of a product based on its production cost Signup and view all the answers

Which pricing strategy takes into account the psychological impact of prices on customers?

Psychological pricing Signup and view all the answers

What is the purpose of a bundle pricing strategy?

To sell multiple products together at a single price Signup and view all the answers

Which pricing strategy involves setting different prices for the same product based on the location of the buyer?

Geographic pricing Signup and view all the answers

What is the main difference between a premium product and a basic product in an optional product pricing strategy?

The features and benefits of the product Signup and view all the answers

Which pricing strategy sets a price based on the customer's perceived value of the product?

Value-based pricing Signup and view all the answers

What is the primary goal of trading?

To make a profit Signup and view all the answers

What type of business involves buying and selling products at a markup?

Buying and selling Signup and view all the answers

What is the primary function of marketing?

To provide information about a product and the company Signup and view all the answers

What type of service business focuses on providing financial services to customers?

Finance Signup and view all the answers

What determines the type of business organization?

The nature or purpose of the business Signup and view all the answers

What is a characteristic of a service business?

It provides an intangible valuable offering Signup and view all the answers

Which type of cost is directly related to producing a good or service?

Direct Cost Signup and view all the answers

What type of labor is considered a product cost?

Direct labor Signup and view all the answers

Which of the following is an example of a period cost?

Marketing expenses Signup and view all the answers

What is included in the Manufacturing Overhead Cost?

All the indirect costs incurred during manufacturing Signup and view all the answers

What is the main difference between Direct Cost and Indirect Cost?

Direct Cost is related to producing a good or service while Indirect Cost is not Signup and view all the answers

What are the three main components of Manufacturing Costs?

Direct Materials, Direct Labor, and Manufacturing Overhead Signup and view all the answers

What is the primary goal of a premium pricing strategy?

To create a perception of high-value products Signup and view all the answers

What is the main difference between a skimming pricing strategy and a competition-based pricing strategy?

The price of the product is higher at the start and then decreased Signup and view all the answers

What is the primary objective of a freemium pricing strategy?

To offer a basic version of a product and hope users will upgrade Signup and view all the answers

What is the result of using a competition-based pricing strategy?

A better position to win a customer's business Signup and view all the answers

What is product line pricing also known as?

Price lining Signup and view all the answers

What is the primary focus of a skimming pricing strategy?

The highest possible price for a new product Signup and view all the answers