Business Analysis and Technology

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Questions and Answers

What is the primary role of business analysis and technology in modern businesses?

  • Improving understanding, decisions, and systems through technology and analysis. (correct)
  • Reducing the need for human decision-making.
  • Maintaining the status quo of internal operations.
  • Focusing solely on cost reduction.

Analysis primarily hinders the development of new technology by overcomplicating decision-making processes.

False (B)

Name the three interconnected elements that form the core of business analysis and technology.

Business, Analysis, and Technology

Businesses use ______ to help identify the best path forward in the face of internal and external risks.

<p>analysis</p> Signup and view all the answers

Match the type of analysis with its primary focus:

<p>Descriptive analysis = Summarizing data to reveal its key characteristics. Predictive analysis = Forecasting future outcomes based on past data. Decision support = Aiding decision-makers in understanding trade-offs.</p> Signup and view all the answers

Why is raw data considered not inherently useful to businesses?

<p>It requires transformation into a usable format. (D)</p> Signup and view all the answers

Predictive analysis focuses solely on finding the correct answer rather than understanding the problem.

<p>False (B)</p> Signup and view all the answers

What is the role of descriptive analysis in transforming data into information?

<p>Creates summaries and visualisations.</p> Signup and view all the answers

Transforming information into ______ involves using it to make informed decisions and take action.

<p>knowledge</p> Signup and view all the answers

Match the following companies with the group that describes their Fortune 500 status:

<p>Studebaker = Fortune 500 in 1955 but not in 2018 General Motors = Fortune 500 both in 1955 and 2018 Amazon = Fortune 500 in 2018 but did not exist in 1955</p> Signup and view all the answers

What did the examples of companies in different Fortune 500 status groups illustrate about technology?

<p>Technology can threaten existing companies but creates new opportunities. (D)</p> Signup and view all the answers

According to Clayton Christensen, sustaining technology always targets new markets and creates entirely new customer bases.

<p>False (B)</p> Signup and view all the answers

According to Clayton Christensen, what is the focus of sustaining technology?

<p>Improving performance for existing customers.</p> Signup and view all the answers

Unlike sustaining technology, ______ technology often underperforms initially but targets a new market.

<p>disruptive</p> Signup and view all the answers

Match the following technologies with their classification:

<p>Adding a fourth blade to a disposable razor = Sustaining technology The first Apple computer = Disruptive technology Horse-drawn carriage replaced by early automobiles for the wealthy class = Sustaining technology Henry Ford's Model T = Disruptive technology</p> Signup and view all the answers

Why was the Apple 1 considered a disruptive technology?

<p>It targeted a new market of personal computer users. (A)</p> Signup and view all the answers

Big data requires the same infrastructure, tools, and skills as standard data to extract information and create knowledge.

<p>False (B)</p> Signup and view all the answers

What are the three original 'V's commonly used to define big data?

<p>Volume, Velocity, and Variety</p> Signup and view all the answers

IBM added ______ as a fourth 'V' to the definition of big data, emphasizing data quality.

<p>veracity</p> Signup and view all the answers

Match the concept with the best description:

<p>Business = Maintaining and growing internal operations. Analysis = Informing business decisions and identifying the optimal path. Technology = Underpinning business activity and enabling data collection.</p> Signup and view all the answers

Which of the following best describes the purpose of analysis?

<p>To transform data into useful information for decision-makers. (D)</p> Signup and view all the answers

Decision support analysis is primarily focused on finding the 'correct' answer to a problem.

<p>False (B)</p> Signup and view all the answers

What benefits does new technology bring to existing businesses?

<p>New markets or allowing existing businesses to grow in new ways.</p> Signup and view all the answers

Multi-Criteria Decision Analysis (MCDA) is an example of a ______ support tool.

<p>decision</p> Signup and view all the answers

Match the term with its appropriate description:

<p>Data = Raw, unorganized facts and figures. Information = Data that has been processed and organised. Knowledge = Actionable insights derived from information.</p> Signup and view all the answers

What is essential for businesses to maintain and grow their competitive edge?

<p>Business analysis and technology (C)</p> Signup and view all the answers

The three elements of business, analysis, and technology are independent and do not support each other.

<p>False (B)</p> Signup and view all the answers

What does a business rely on to help them identify the best path forward?

<p>Analysis</p> Signup and view all the answers

[Blank] offers improved performance for the same customers.

<p>sustaining technology</p> Signup and view all the answers

Match the following companies with what they manufactured:

<p>Detroit Steel = Steel Pullman = Railcars Singer = Sewing machines Firestone = Rubber and tires</p> Signup and view all the answers

What does Christensen mean when he talks about disruptive technology?

<p>Technology that offers a lower price or better convenience, maybe it's a smaller product size. (A)</p> Signup and view all the answers

The first automobiles were a disruptive technology.

<p>False (B)</p> Signup and view all the answers

What are the four 'V's used to define big data?

<p>Volume, Velocity, Variety, and Veracity</p> Signup and view all the answers

The first automobiles were a ______ technology, but later Henry Ford's Model T was considered disruptive.

<p>sustaining</p> Signup and view all the answers

Match the analysis with its function:

<p>Descriptive analysis = Creating summaries to quickly paint the picture of what the data is trying to say. Predictive analysis = Forecasting or predicting what's going to happen in the future. Decision support = Helping a decision maker find the one correct solution to a problem.</p> Signup and view all the answers

Flashcards

Business Analysis and Technology

Helping organizations improve understanding, decisions, and systems through innovative technology and analytical techniques.

Business

Maintaining and growing its internal operations by driving new tech development.

Analysis

Informing business decisions, identifying paths forward.

Technology

Underpins all activity in a business and enables the collection of big data.

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Analysis

The process of extracting value from data.

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Business Analysis

Solving problems and making better decisions based on data.

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Descriptive Analysis

Summaries like tables, graphs, or visualisations to quickly paint the picture of what the data is trying to say.

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Predictive Analysis

Forecasting or predicting future events.

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Decision Support

Better understanding what the problem is in making a decision.

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Sustaining Technology

Offers improved performance for existing customers

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Disruptive Technology

Underperforms relative to the market leader but offers a lower price in a way that targets a new market.

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Automobiles

Transportation at the start of the 1900s which replaced other transportation for the wealthy class.

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Big Data

Refers to data characterized by its volume, velocity, variety, and veracity.

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Study Notes

  • Business analysis and technology aids organizations and decision-makers in enhancing their understanding, decisions, and systems.
  • This is achieved through innovative technology and advanced analytical techniques.
  • Business analysis and technology is crucial for businesses to sustain and improve their competitive advantage.
  • The three supporting elements are business, analysis, and technology.
  • Businesses focus on maintaining/growing their internal operations, and develop new technology to support internal processes and deliver value/services to customers.
  • Businesses rely on analysis to navigate internal/external risks and inform decision-making in the face of uncertainty.
  • Analysis drives technology development, using tools to collect, identify, and utilize large datasets.
  • Technology underpins business activities, creates opportunities for new businesses, and bolsters data collection and analysis.
  • Analytical tools and techniques will be taught over the next 11 weeks, and how to apply them within the business analysis and technology context.

Understanding Analysis

  • Analysis extracts value from data.
  • Business analysis supports businesses in problem-solving and decision-making using data-based evidence.
  • Raw data is transformed into useful information for decision-makers, such as tables or visualizations.
  • This information is further transformed into knowledge when acted upon to make informed decisions.

Types of Analysis: Descriptive Analysis

  • Descriptive analysis creates summaries like tables, graphs, or visualizations to quickly understand data.
  • It examines single variables or the relationships between multiple variables.
  • Descriptive analysis transforms data into information, making it more useful for decision-makers.

Types of Analysis: Predictive Analysis

  • Predictive analysis forecasts future outcomes based on past knowledge.
  • An everyday example is checking the weather forecast.
  • Examples of predictive analysis include forecasting market responses to product launches.

Types of Analysis: Decision Support

  • Decision support focuses on understanding a problem rather than finding a single correct answer.
  • Multi-criteria decision analysis (MCDA) is a decision support tool.
  • MCDA assists decision-makers in understanding the trade-offs inherent in making a decision.

Technology Advances

  • Technology presents both challenges and opportunities for businesses.
  • Group A (Studebaker, Detroit Steel, Pullman, Firestone, RCA, Singer): Fortune 500 companies in 1955 but not in 2018.
  • Group B (General Motors, IBM, CBS): Fortune 500 companies in both 1955 and 2018.
  • Group C (Facebook, eBay, Netflix, Amazon): Fortune 500 companies in 2018, but did not exist in 1955.

Sustaining vs Disruptive Technology

  • Clayton Christensen discusses sustaining and disruptive technology in "The Innovator's Dilemma."
  • Sustaining technology improves performance for existing customers.
  • Sustaining technology often involves better service or added features at a premium.
  • Sustaining technology focuses on improving existing products in the eyes of current customers.
  • Disruptive technology underperforms relative to market leaders but offers lower prices or better convenience.
  • Disruptive technology targets and creates new markets.
  • The Apple 1 created a market for personal computers by offering convenience.

Technology Examples

  • Early automobiles were a sustaining technology, replacing horse-drawn carriages for the wealthy.
  • Henry Ford's Model T was a disruptive technology, creating a mass-produced automobile available to the middle class.

Big Data

  • Technology facilitates constant data recording, leading to the advent of big data.
  • Big data is characterized by its volume (massive size), velocity (high-speed collection), and variety (images, videos, sound recordings).
  • IBM added veracity- the quality of the data
  • Big data requires new infrastructure, tools, and skills to extract information and create knowledge.

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