BUSA8030 Week 4: Big Data and Advanced Analytics Quiz
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Questions and Answers

Which approach to decision-making involves taking a logical approach and evaluating expected outcomes against objective criteria?

  • Rationalist Views (correct)
  • Data-Driven Decision-Making
  • Naturalist Views
  • Dual-Process Theory
  • In the context of decision-making, which approach involves using heuristics and does not follow a straightforward sequential process?

  • Naturalist Views (correct)
  • Big Data Analysis
  • Rationalist Views
  • Dual-Process Theory
  • Which theory distinguishes between System 1 for intuition/non-rationality and System 2 for reasoning/rationality in decision-making processes?

  • Rationalist Views
  • Dual-Process Theory (correct)
  • Naturalist Views
  • Big Data Analytics
  • What type of intelligence is encompassed by System 2 in the Dual-Process Theory of decision-making?

    <p>Analytic intelligence</p> Signup and view all the answers

    What characteristic is associated with System 1 in the Dual-Process Theory of decision-making?

    <p>Unconscious and automatic</p> Signup and view all the answers

    Which concept emphasizes the importance of data in driving decisions and understanding human behavior?

    <p>Data-Driven Decision-Making</p> Signup and view all the answers

    According to managers and decision-makers, what is one common perception about data-driven decision-making?

    <p>Data and analytics always lead to enhanced performance</p> Signup and view all the answers

    What is one belief held by some managers regarding human-based decisions versus data-driven decisions?

    <p>Human-based decisions are always superior</p> Signup and view all the answers

    In the context of big data, what is emphasized as important for organizations according to the text?

    <p>The rapid evolution and growth of big data based on new technologies</p> Signup and view all the answers

    How do some managers view the role of data and analytics in decision-making?

    <p>As contributing to increased organizational productivity and added value</p> Signup and view all the answers

    Which perspective about data-driven decision-making is NOT mentioned in the text?

    <p>Data-driven decisions always outperform human judgment</p> Signup and view all the answers

    What is one aspect emphasized about big data in the text regarding organizations?

    <p>Organizations benefit from the rapid evolution and growth of big data through new technologies</p> Signup and view all the answers

    What characterizes the Third Generation of analytics?

    <p>Real-Time Data Warehousing</p> Signup and view all the answers

    Which type of system represents the Fourth Generation of analytics?

    <p>New ways of using data such as deeper understanding, better predictions or greater context</p> Signup and view all the answers

    What is a key feature of the First Generation of analytics?

    <p>The DSS - a single decision-maker using data and analytic aids to support decision making</p> Signup and view all the answers

    In the evolution of analytics, what marked the shift towards autonomy in systems?

    <p>Autonomous Systems in 2020</p> Signup and view all the answers

    What is the main focus of the Second Generation of analytics?

    <p>(EDW) - data-focused approach to data management</p> Signup and view all the answers

    Which era in the development of data-related systems saw the advent of Personal Computing?

    <p>(1980)</p> Signup and view all the answers

    Study Notes

    Decision-Making Approaches

    • Logical approach evaluates expected outcomes against objective criteria.
    • Heuristic approach uses simplified strategies and does not follow a strict sequential process.

    Dual-Process Theory

    • Distinction between System 1 (intuition/non-rationality) and System 2 (reasoning/rationality).
    • System 2 encapsulates rational intelligence and analytical thinking.
    • System 1 is characterized by quick, automatic responses and emotional reasoning.

    Data-Driven Decision-Making

    • Concept emphasizes the significance of data in informing decisions and comprehending human behavior.
    • Common perception among managers: data-driven decision-making is seen as more reliable than intuition.
    • Some managers believe human judgment is crucial and can sometimes surpass data-driven approaches.

    Big Data in Organizations

    • Importance of leveraging big data is highlighted for effective organizational decision-making.
    • Managers have varying views on the role of data and analytics, often seeing them as critical tools.
    • Certain perspectives on data-driven decision-making are not addressed, such as potential ethical concerns.

    Analytics Generations

    • Third Generation of analytics characterized by greater autonomy and predictive capabilities.
    • Fourth Generation of analytics is often represented by smart systems that integrate AI.
    • First Generation of analytics features historical data analysis and basic reporting mechanisms.
    • Shift towards system autonomy marked by advancements in algorithms and machine learning.
    • Second Generation of analytics focuses on predictive analytics and data modeling.

    Historical Context

    • Personal Computing era marked a significant advancement in data-related systems, influencing access and usage of technology in analytics.

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    Description

    Test your knowledge on topics related to Big Data, Advanced Analytics, Safety and Emergency Information, and Decision-Making in the context of management studies. This quiz covers material from the Foundations and Backdrop module, as well as the Future of Managerial Work module.

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