BUSA 232 Principles of Marketing Quiz

The course BUSA 232 is an introduction to the principles of marketing.

The course covers the analysis of four variables of the marketing mix: product, price, promotion, and distribution.

Students are required to solely rely on virtual office hours for contacting the instructor.

Students are expected to demonstrate a general understanding of market research by the end of the semester.

The prerequisite for this course is ENGL 101.

In the Principles of Marketing class, students do not need to purchase any class materials before the beginning of the course. True or False?

The cost for the McGraw-Hill E-learning electronic textbook paired with Connect Plus is approximately $81.25 and is billed as part of the tuition. True or False?

Students can purchase a loose-leaf paper version (3 ring binder) of the e-text at the campus bookstore for an additional cost of approximately $25. True or False?

All Connect assignments for the BUSA 232 class are to be accessed through Blackboard. True or False?

Students may choose to opt out of the pricing for course materials, but in doing so, they take the responsibility for resourcing the materials applicable for the course. True or False?