BUSA 232 Online Section 03 Marketing Principles Quiz

The Principles of Marketing class requires students to purchase additional course materials before the beginning of the class.

The cost of the McGraw-Hill E-learning electronic textbook with Connect Plus is approximately $81.25 (billed as part of tuition).

Students can opt out of the pricing for the course materials and be responsible for resourcing the materials applicable for the course.

All Connect assignments are to be accessed through Blackboard.

The loose leaf paper version (3 ring binder) of the e-text can be purchased for an approximate additional cost of $25 at the campus bookstore or through the publisher.

The course BUSA 232 is an introduction to the principles of marketing.

The marketing mix includes product, price, promotion, and distribution.

Students are required to attend virtual office hours without prior appointment.

ENGL 101 is a prerequisite for the course BUSA 232.

The course will cover market segmentation, research, buyer behavior, and retailing.