Building Customer Value

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Questions and Answers

What is a product, according to the text?

Anything that is tangible and results in ownership
Anything that satisfies a need or want
Anything that is marketed to organizations
Anything that can be offered in a market for attention, acquisition, use, or consumption (correct)

Which of the following is an example of an unsought product?

Clothing
Groceries
Life insurance (correct)
Electronics

What are industrial products?

Products purchased for personal use
Products that are intangible in nature
Products purchased for further processing or for use in conducting a business (correct)
Products exclusively used in marketing campaigns

What are capital items in the context of industrial products?

<p>Products that aid in the buyer’s production or operations (A)</p> Signup and view all the answers

What is organization marketing, as per the text?

<p>Activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization (A)</p> Signup and view all the answers

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