Building Customer Value
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Questions and Answers

What is a product, according to the text?

  • Anything that is tangible and results in ownership
  • Anything that satisfies a need or want
  • Anything that is marketed to organizations
  • Anything that can be offered in a market for attention, acquisition, use, or consumption (correct)

    • Which of the following is an example of an unsought product?

  • Clothing
  • Groceries
  • Life insurance (correct)
  • Electronics

    • What are industrial products?

  • Products purchased for personal use
  • Products that are intangible in nature
  • Products purchased for further processing or for use in conducting a business (correct)
  • Products exclusively used in marketing campaigns

    • What are capital items in the context of industrial products?

    <p>Products that aid in the buyer’s production or operations</p> Signup and view all the answers

    What is organization marketing, as per the text?

    <p>Activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization</p> Signup and view all the answers

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