Building Customer Value

Anything that is tangible and results in ownership

Anything that satisfies a need or want

Anything that is marketed to organizations

Anything that can be offered in a market for attention, acquisition, use, or consumption (correct)

Clothing

Groceries

Life insurance (correct)

Electronics

Products purchased for personal use

Products that are intangible in nature

Products purchased for further processing or for use in conducting a business (correct)

Products exclusively used in marketing campaigns

<p>Products that aid in the buyer’s production or operations</p> Signup and view all the answers

<p>Activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization</p> Signup and view all the answers