Broadcast Writing Techniques
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Questions and Answers

What is the purpose of commas in appositional phrases in broadcast writing?

  • To indicate the speaker's tone
  • To add emphasis to the appositional phrase
  • To separate the appositional phrase from the rest of the sentence (correct)
  • To slow down the newscaster

    • What is the typical structure of a broadcast news story?

  • Climax, cause, effect (correct)
  • Lead, transition, kicker
  • Summary, analysis, commentary
  • Introduction, body, conclusion

    • What is the purpose of the 'cause' portion of a broadcast news story?

  • To provide additional context to the story
  • To explain the circumstances surrounding the event (correct)
  • To give the listener the point of the story
  • To summarize the main points of the story

    • What is the recommended formatting style for broadcast copy?

    <p>Caps and lowercase, with an ending mark (such as '—30—')</p> Signup and view all the answers

    What is the purpose of an 'ending mark' in broadcast copy?

    <p>To indicate the end of the story</p> Signup and view all the answers

    Why is the all-caps style of broadcast writing being phased out?

    <p>It is hard to read</p> Signup and view all the answers

    What is the purpose of a 'direction' in broadcast copy?

    <p>To indicate when a videotape or film is being shown</p> Signup and view all the answers

    What is the typical structure of a broadcast news lead?

    <p>Statement, explanation, context</p> Signup and view all the answers

    Why are appositional phrases potentially problematic in broadcast writing?

    <p>They can slow down the newscaster and confuse the listener</p> Signup and view all the answers

    What is the purpose of the 'effect' portion of a broadcast news story?

    <p>To provide insight into what the story means</p> Signup and view all the answers

    Study Notes

    Broadcast Writing Techniques and Conventions

    • In broadcast news writing, titles usually come before names to maintain clarity and concision.
    • Avoid abbreviations unless they are very well-known, such as EFCC, CBN, and UN.
    • Instead of direct quotations, use paraphrasing with phrases like "in the words of the speaker" or "used these words".
    • Attribution should come before a quotation to provide context.

    The Four Cs of Broadcast Writing

    • Correctness: Ensure accuracy and truthfulness in reporting.
    • Clarity: Use simple and concise language for clear understanding.
    • Conciseness: Keep sentences short and to the point due to time constraints.
    • Colour: Use vivid and engaging language to capture the listener's attention.

    Areas of Emphasis in Broadcast Writing

    • Conversational or Casual style: Write for the ear, not the eye, and use a conversational tone.
    • Immediacy: Use the present tense to create a sense of urgency and relevance.
    • Tight phrasing of sentences: Eliminate unnecessary words and focus on strong nouns and verbs.
    • Avoid passive voice and appositional phrases to maintain clarity and flow.

    Broadcast Story Structure

    • Dramatic unity: A common structure with three parts - climax, cause, and effect.
    • Climax: Provides the main point of the story.
    • Cause: Explains the circumstances surrounding the event.
    • Effect: Gives context and insight into the story's meaning.

    Preparing a Broadcast Copy

    • Follow specific guidelines for preparing copy, such as typing one story per page and using caps and lowercase.
    • Use clear and concise language, and avoid all-caps style for easier reading.
    • Consider the visual elements, such as videotape or film, when preparing the copy.

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    Description

    Learn about the techniques and conventions of broadcast writing, including the use of active verbs and short sentences.

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