Writing for Broadcast: Changing Trends and Journalism Basics
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Questions and Answers

Why do television newscasts target specific audiences?

  • To make the newsroom look funny
  • To confuse the audience
  • To influence writing and story selection based on viewership demographics and interests (correct)
  • To save time in news reporting

Why do many noon and early afternoon shows exclude sportscasts?

  • To target women at home (correct)
  • To save money on production costs
  • To increase viewership among children
  • To target men at home

What type of data is used by the sales department for advertising purposes?

  • Viewership data during specific shows
  • Data related to TV ratings
  • Demographics and interests data
  • Home workout equipment data (correct)

How does the book mentioned in the text aid the learning process?

<p>By providing writing practice opportunities (C)</p> Signup and view all the answers

What is encouraged regarding feedback for the first edition of the book mentioned in the text?

<p>Any reasonable feedback is welcome (B)</p> Signup and view all the answers

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