5 Questions
Give an example of a scenario that is now banned under the new rule.
An example of a scenario that is now banned is a man with his feet up while a woman cleans, or a woman failing to park a car.
What is the purpose of the ban on adverts featuring harmful gender stereotypes?
The purpose of the ban is to prevent harmful gender stereotypes from being portrayed in advertisements.
Who introduced the ban on harmful gender stereotypes in adverts?
The ban was introduced by the UK's advertising watchdog, the Advertising Standards Authority (ASA).
What did the review of gender stereotyping in adverts by the ASA find?
The review found evidence suggesting that harmful stereotypes in advertising could restrict the choices, aspirations, and opportunities of children, young people, and adults.
Why is the ASA pleased with how advertisers have responded to the ban?
The ASA is pleased with how advertisers have responded because they have taken steps to comply with the new rule and avoid featuring harmful gender stereotypes in their adverts.
Study Notes
Ban on Harmful Gender Stereotypes in Adverts
- A ban on adverts featuring harmful gender stereotypes has come into force in the UK.
- The ban also includes adverts that are likely to cause serious or widespread offence.
- Scenarios that are banned include a man with his feet up while a woman cleans, or a woman failing to park a car.
Reason for the Ban
- The UK's advertising watchdog, the Advertising Standards Authority (ASA), introduced the ban.
- The ASA found that some portrayals of gender stereotypes could play a part in limiting people's potential.
- Harmful stereotypes can restrict the choices, aspirations, and opportunities of children, young people, and adults.
Response from Advertisers
- The ASA is pleased with how advertisers have responded to the ban.
Background
- The ban follows a review of gender stereotyping in adverts by the ASA.
- The ASA administers the UK Advertising Codes, which cover both broadcast and non-broadcast adverts, including online and social media.
Test your knowledge on harmful gender stereotypes in advertisements with this quiz! Explore scenarios that are now banned in the UK, such as men relaxing while women clean, or women struggling to park cars. Challenge yourself to understand the impact of these stereotypes on society.
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