5 Questions
What types of adverts are now banned in the UK?
Adverts featuring 'harmful gender stereotypes' or those likely to cause 'serious or widespread offence' are now banned in the UK.
Why did the UK's advertising watchdog introduce the ban?
The advertising watchdog introduced the ban because it found that some portrayals in adverts could play a part in 'limiting people's potential'.
What was the purpose of the review conducted by the Advertising Standards Authority?
The purpose of the review conducted by the Advertising Standards Authority was to examine gender stereotyping in adverts.
What did the review find regarding harmful stereotypes?
The review found evidence suggesting that harmful stereotypes in adverts could restrict the choices, aspirations, and opportunities of children, young people, and adults.
Which organization administers the UK Advertising Codes?
The Advertising Standards Authority (ASA) administers the UK Advertising Codes.
Study Notes
Harmful Gender Stereotypes in Adverts Banned
- A ban on adverts featuring harmful gender stereotypes or those likely to cause serious or widespread offence has come into force in the UK.
- The ban covers scenarios such as:
- A man with his feet up while a woman cleans
- A woman failing to park a car
- The UK's advertising watchdog, the Advertising Standards Authority (ASA), introduced the ban due to findings that some portrayals could limit people's potential.
- The new rule follows a review of gender stereotyping in adverts by the ASA.
- The ASA administers the UK Advertising Codes, which cover both broadcast and non-broadcast adverts, including online and social media.
- Evidence suggests that harmful stereotypes can restrict the choices, aspirations, and opportunities of children, young people, and adults, which can be reinforced by some advertising.
Test your knowledge on harmful gender stereotypes in advertisements with this quiz! Explore scenarios that are now banned in the UK, such as men relaxing while women clean, or women struggling to park cars. Challenge yourself to understand the impact of these stereotypes on society.
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