Branding Strategy Quiz
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Questions and Answers

What is the basic concept in effective and competitive branding strategy?

  • Creating complex and unique brand names
  • Focusing solely on the product attributes and benefits
  • Offering a wide range of products under the same brand name
  • Building a strong brand that easily attracts the attention of target consumers (correct)
  • What is the umbrella brand approach in branding strategy?

  • All products carry the same brand name, without differentiation for different product lines (correct)
  • Products are marketed under different brand names in order to reach a wider audience
  • The brand name is changed frequently to keep up with market trends
  • Each product line has a unique brand name to differentiate from others
  • What is one of the approaches suggested for formulating a brand name?

  • Reviewing carefully the attributes, benefits, and values of the product (correct)
  • Using long and descriptive phrases as brand names
  • Ignoring the target consumers' preferences when selecting a brand name
  • Choosing a brand name that is already popular in the market
  • Why is it important to limit the brand name to one or two words?

    <p>To make it easily memorable and recognizable</p> Signup and view all the answers

    What should be done before finalizing a brand name?

    <p>Checking the Internet if the chosen brand name already exists</p> Signup and view all the answers

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