Branding Strategy Quiz

• Creating complex and unique brand names
• Focusing solely on the product attributes and benefits
• Offering a wide range of products under the same brand name
• Building a strong brand that easily attracts the attention of target consumers (correct)

• All products carry the same brand name, without differentiation for different product lines (correct)
• Products are marketed under different brand names in order to reach a wider audience
• The brand name is changed frequently to keep up with market trends
• Each product line has a unique brand name to differentiate from others

• Reviewing carefully the attributes, benefits, and values of the product (correct)
• Using long and descriptive phrases as brand names
• Ignoring the target consumers' preferences when selecting a brand name
• Choosing a brand name that is already popular in the market

<p>To make it easily memorable and recognizable (B)</p> Signup and view all the answers

<p>Checking the Internet if the chosen brand name already exists (B)</p> Signup and view all the answers