Branding MCQ Test

<p>Means of creating consumer loyalty (D)</p> Signup and view all the answers

<p>Consumers ability to recognise a brand they have already been exposed to (C)</p> Signup and view all the answers

<p>A name intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. (A), A name, term, sign, symbol or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. (C)</p> Signup and view all the answers

<p>Helps identify source/product maker. (C)</p> Signup and view all the answers

<p>Sincerity, excitement, competence, sophistication, ruggedness. (D)</p> Signup and view all the answers

<p>Where the holding company does not appear as a brand in any of the sub brands. (C)</p> Signup and view all the answers

<p>When brand associations are complemented by brand awareness, perceived quality, and loyalty. (A)</p> Signup and view all the answers

<p>Brand distribution channels. (C)</p> Signup and view all the answers

<p>By ensuring consistent product quality through established relations. (B)</p> Signup and view all the answers

<p>Brand loyalty is built on consumer trust and satisfaction with previous experiences. (D)</p> Signup and view all the answers

A single brand encompassing all products and services offered by a company.

A framework to understand a brand's target market and purpose.

Consumer's ability to identify a brand previously encountered.

Means of competitive advantage, creating unique associations for products or services, or facilitating purchase decisions as mental shortcuts.

Elements that define a brand, such as Design, Name, Logo, Packaging, Colour, Shape.

A name, term, sign, symbol, or design that identifies one seller's products and differentiates them from competitors'.

Brands help customers identify the source, create mental shortcuts, lower perceived risk, and increase trust in a product or service.

A framework describing brands using traits like sincerity, excitement, competence, sophistication, and ruggedness to define their character.

A branding strategy where the parent company brand is less prominent.

The value derived from a brand, including associations, awareness, quality, and customer loyalty.

A variety of factors that create a brand's identity.

The extent to which customers recognize and recall a particular brand.

A consistent preference for a particular brand.