branding in the age of social media

The belief that companies could directly build relationships with customers through social media, creating a strong brand community.

Content created and distributed by companies to reach customers directly, often through social media and online platforms.

The use of viral marketing, memes, and online trends to spread brand awareness and messaging.

The effectiveness of branding efforts, measured by factors like brand awareness, customer loyalty, and market share.

The use of entertaining media formats, like movies or songs, to connect with audiences and build brand affinity.

The ability of brands to connect with consumers in real time, responding to their needs and preferences.

The situation where a few companies control most of the entertainment media, limiting competition for brands.

Early forms of branded content that effectively integrated into popular culture by focusing on entertainment and humor.

A form of entertainment where players compete against each other in video games, and large audiences watch the matches.

A company that hosts live streaming videos, especially video game broadcasts and other online content.

A strategy that focuses on creating and distributing content that resonates with people on social media platforms.

The practice of using social media channels (like YouTube) to promote a brand or product.

A type of video content where a person films themselves playing video games and adds commentary.

A popular YouTube channel created by a Swedish gamer who makes videos of himself playing video games, and his comedic commentary.

A marketing technique that involves creating content that is shareable and entertaining, often by collaborating with influencers.

A shift in marketing focus from traditional mass media (like television) to digital platforms (like YouTube).

The act of making a product or service stand out in the minds of consumers, often through unique branding techniques.

Refers to the ability of a brand to connect and resonate with consumers on a deeper level, creating emotional attachments and a sense of meaning.

The process of using various platforms and strategies to promote a brand and connect with consumers.

The idea that brands can leverage established cultural touchpoints (like TV shows, films, events) to promote themselves and increase visibility.

The shift in how consumers engage with media and advertising, giving them greater control over what they see and experience.

The challenge brands face in a world where consumers have more control and access to information than ever before.

The ability of audiences to control their media consumption, choosing what they want to watch, listen to, and read.

The process of achieving brand success through strong connections to existing cultural trends and values.

An approach to brand building that focuses on connecting with a target audience's cultural values and aspirations.

A strategy for building a brand by using unconventional tactics, such as inverting marginal ideologies.

A cultural shift where a prevailing ideology loses its grip, creating opportunities for new ideas and brands.

The process of establishing a new way of thinking or acting within a specific area.

The point in time when a dominant ideology starts to weaken and alternative perspectives become more appealing.

A cultural movement that values traditional, natural, and less-processed food.

A marketing method that uses films, videos, or other media to spread a brand's message and values.

A method of promoting a brand's ideology by creating a visual representation of its values and beliefs.

A cultural movement embracing traditional, pre-industrial food production methods and values.

A marketing strategy that uses storytelling and emotional connection to build brand loyalty and trust.

The ability of content to spread rapidly and widely through social media platforms, reaching a large audience.

A style of advertising that uses narrative storytelling to evoke emotions and connect with the audience on a deeper level.

The challenges faced by food businesses in maintaining the quality and freshness of perishable products.

A cultural shift towards valuing traditional, sustainable food practices and embracing local food systems.

The challenges of maintaining food safety standards, especially when dealing with fresh, perishable ingredients.

A type of marketing that aims to build strong connections with customers, promoting a brand's image and ideals.

Brands that use social media to engage directly with customers and respond to their needs and preferences in real time.

A term describing the trend of brands joining specific social movements, aligning their messaging with a cause.

A modern marketing approach where brands create and share content like movies or songs to connect with audiences emotionally.

The process of identifying a brand's core values and beliefs, and aligning them with a specific target audience.

A type of marketing focused on promoting a brand's values, appealing to customers who believe in those values.