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Questions and Answers
What is a brand?
What is a brand?
- The tone used in messaging or the dress code for employees
- A logo, name, or slogan
- The various ways a company is perceived by the public
- A set of visual assets, stylistic choices, and other resources that combine to form a cohesive image (correct)
What does brand building involve?
What does brand building involve?
- Brand identity only
- Brand marketing only
- Brand strategy only
- All three: brand strategy, brand identity, and brand marketing (correct)
What is the most practical step to cultivating the desired reputation with the audience?
What is the most practical step to cultivating the desired reputation with the audience?
- Creating a new brand for a new business
- Designing a new brand after a merge
- Building a strong brand image (correct)
- Rebranding an existing company
Which of the following is NOT part of a brand?
Which of the following is NOT part of a brand?
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What is the primary purpose of branding design process?
What is the primary purpose of branding design process?
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